Senior Principal Portfolio Marketing Specialist – Data & Analytics Services
Location
India
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Senior Principal Portfolio Marketing Specialist – Data & Analytics Services
NTT
• Develops specific marketing plans and activities for products and/or product lines to establish, enhance or distinguish product placement within the competitive arena • Provides thought leadership content and whitepapers that supports the positioning of the product • Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio • Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product • Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams • Analyzes the competitive landscape and identifies the competitive differentiation of company product against competitor products • Drives market positioning programs and activities that are product-related, thereby clearly positioning the company and the product in the market • Creates client marketing/reference content such as datasheets, case studies, videos and references • Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution • Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product • Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs • Influences the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product • Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics • Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics
Job Requirements
- Bachelor’s degree or equivalent in Business, Marketing, Communication or relevant field
- Significant experience in a product marketing role preferably in the high-tech industry
- Significant experience in launching new high-tech products and communicating benefits
- Significant demonstrated experience managing complex projects and executing on marketing
- Significant experience working with ICT solutions
- Significant project Management experience
- Significant experience in software or technology B2B product marketing
- Significant experience launching new technology products or solutions
- Significant experience in conducting market analysis, developing market messaging, and communicating benefits
Benefits
- Equal Opportunity Employer
- Global culture that embraces diversity
- Environment free of unfair discrimination and harassment
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