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Product Marketing Manager – Informed Design
Location
Canada
Posted
2 days ago
Salary
$87.4K - $128.1K / year
Seniority
Senior
Job Description
Product Marketing Manager – Informed Design
Autodesk
• Develop positioning, messaging frameworks, value propositions, and launch plans for assigned product areas. • Drive cross-functional coordination for quarterly launches and tiered product updates. • Develop and manage webinars, newsletters, in-product communications, onboarding materials, and campaign assets that help customers understand, adopt, and realize the value of Informed Design. • Produce a high volume of customer- and internal-facing assets, including communication briefs, demo scripts, presentations, landing pages, blog posts, webinars, video scripts, customer testimonials, training materials, and product stories that translate technical workflows into clear customer value. • Collect and synthesize customer feedback, competitive signals, market trends, and usage data to inform messaging, launch priorities, adoption programs, and product direction. • Create practical enablement and training materials that help Sales, Customer Success, Adoption, and Partner teams explain Informed Design, identify relevant use cases, and communicate value clearly. • Work closely with Product, Engineering, Design, Sales, Customer Success, Adoption, and Marketing teams to ensure alignment across messaging, launch execution, customer training, and field readiness. • Contribute to the strategy and planning for Autodesk and industry events, including demo scenarios, booth presence, customer-facing materials, and session content. • Collaborate with the product marketing team to improve templates, content libraries, launch processes, and repeatable ways of working as the function scales.
Job Requirements
- At least 4 years of relevant experience in product marketing, technical marketing, solutions marketing, or a related B2B SaaS role.
- Experience with design, engineering, construction, manufacturing, or other technical workflow tools is a plus.
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
- Experience developing positioning, messaging, launch plans, customer-facing content, and sales enablement tools for technical products or complex workflows.
- Proven ability to lead product or feature launches, manage complex cross-functional projects, and drive work from planning through execution.
- Ability to clearly articulate the value of technical products to customers, sales teams, and internal stakeholders.
- Experience marketing to technical audiences and tailoring messaging to different personas, use cases, and stages of the customer journey.
- Comfortable collaborating with Product, Sales, Customer Success, Adoption, Marketing, and other stakeholders in complex cross-functional processes.
- Strong technical curiosity about products, demonstrated by clear positioning, messaging, and customer enablement.
- Proven quantitative analytical skills to analyze campaign performance, lifecycle metrics, customer feedback, and product usage signals to make data-driven recommendations.
- Excellent writing, storytelling, and communication skills.
- Familiarity with AI-based productivity tools and workflows that enable research, content development, and operational efficiency is a plus.
- Strong sense of ownership, with a demonstrated track record of reliable execution, rapid adaptation, and delivering tangible results.
Benefits
- An annual bonus
- Commissions for sales roles
- Equity grants
- A comprehensive benefits package
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