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Data Analyst, Advertising Insights – Strategy
Location
United States
Posted
19 hours ago
Salary
0
Seniority
Junior
Job Description
Data Analyst, Advertising Insights – Strategy
MediaRadar, Inc.
• Data Retrieval: Pull enriched competitive advertising datasets (spend, placement, and creative data) from MediaRadar's internal tools for assigned accounts and projects. • Share-of-Spend Analysis: Analyze share-of-spend activity across a brand and its competitors to identify which advertisers are gaining or losing ground. • Creative Surfacing: Run scripts and use internal tools to surface top-contributing creative assets tied to spend activity, rather than locating them manually. • Early Hypothesis Development: Extract metadata and themes from creative and spend data to build an early, data-backed hypothesis (e.g., “advertisers are leaning into rewards messaging this quarter”) that senior analysts can validate and build into a client-ready story. • Quality Assurance: Check data for anomalies or inconsistencies before handing off analysis to the client-facing analyst team. • Multi-Account Support: Provide analytical support across several accounts and projects rather than a single dedicated client, gaining broad exposure to different verticals and use cases. • Frontline Analyst Team Support: Serve as the supporting analyst behind our client-facing team, handling the groundwork so senior analysts can focus on client strategy and delivery. • AI-Forward Tooling: Use AI tools, including Claude, as part of your daily workflow to speed up data pulls, first-pass analysis, and reporting — while learning when to rely on it and when to apply your own judgment. • Skill Building: Learn MediaRadar's data taxonomy, internal tools, and analytical methodology with the goal of progressing toward a client-facing analyst role. • Team Collaboration: Work closely with the analyst and project management team to understand project goals and deliver work on time.
Job Requirements
- Education: Bachelor's degree in Business Analytics, Marketing, Communications, Media, Data Science, or a related field (recent graduates encouraged to apply).
- Experience: 0–1 years of professional experience; relevant internships, coursework, or project experience in analytics, marketing, or media are a plus. No prior advertising industry experience required.
- Technical Curiosity: Comfortable working with data and spreadsheets (Excel/Google Sheets); interest in or exposure to data visualization tools (e.g., Tableau) is a plus.
- AI Fluency: Genuine interest in using AI tools like Claude to work more efficiently, paired with the judgment to know when to double-check its output.
- Communication: Strong writing and organizational skills; able to summarize findings clearly for a technical, internal audience.
- Aptitude: Detail-oriented, curious, and eager to learn; comfortable managing a few different assignments at once and asking questions when needed.
- Preferred Skills: Analytical Coursework or Projects: Prior exposure to market research, media, or advertising concepts through coursework, internships, or personal projects.
- Growth Mindset: Interest in eventually moving into a client-facing analyst or strategy role.
- Adaptability: Comfortable jumping between different accounts and types of analysis rather than specializing in one vertical right away.
Benefits
- Medical, Dental & Vision Insurance
- 401k with Company Match
- Flexible PTO
- Commuter Benefits
- Gym Discounts
- Summer Fridays
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