• Design high-performing static and video advertisements for paid media campaigns across Meta, Instagram, TikTok, YouTube, Google, and other digital platforms. • Develop creative concepts that capture attention, communicate key messaging, and drive engagement and conversions. • Ensure all creative assets follow platform-specific best practices, formats, dimensions, and technical requirements. • Produce multiple creative variations to support ongoing A/B and multivariate testing. • Iterate on headlines, hooks, visuals, calls-to-action, and messaging based on campaign performance. • Collaborate with paid media teams to analyze metrics such as CTR, ROAS, CPA, CVR, and engagement, using insights to improve future creative. • Create engaging short-form video ads using motion graphics, animations, captions, transitions, and dynamic visual storytelling. • Edit performance-focused video content optimized for sound-off viewing and social media consumption. • Develop UGC-style creative and motion assets that align with current platform trends. • Balance direct-response performance marketing with each client's brand identity and visual guidelines. • Design landing pages and conversion-focused assets that create a seamless post-click experience. • Maintain consistency across creative assets while maximizing conversion performance. • Partner closely with media buyers, strategists, account managers, and creative teammates throughout campaign development. • Present creative concepts internally and incorporate stakeholder feedback into design iterations. • Stay informed on emerging creative trends, platform updates, competitor advertising, and evolving paid media best practices.

• Create detailed tech sketches (flats) for new styles • Build measurement pages / spec sheets • Develop BOMs (Bill of Materials) • Create simple print/pattern designs • Prepare and upload clean Illustrator artwork files

• Collaborate with stakeholders to develop and deliver career pathways, provider networks, and workforce education solutions. • Evaluate and recommend education providers, credentials, and learning solutions aligned with client needs and workforce trends. • Conduct research to identify workforce, learner, and organizational needs and translate insights into recommendations. • Present findings, recommendations, and product demonstrations to stakeholders, including executive leadership. • Partner with cross-functional teams on implementation, quality assurance, stakeholder alignment, and issue resolution. • Analyze labor market data to support career pathways, education strategies, and internal mobility initiatives. • Synthesize research, stakeholder feedback, and market insights into actionable strategies. • Track and analyze workforce education and provider performance data to support product strategy and continuous improvement

• Teach core design thinking, user experience design, and user interface design skills • Help clients build strong wireframing, prototyping, and visual design abilities • Guide clients on branding and applying emerging tools like AI fundamentals, AI graphics creation, AI product design, and user research & insights automation • Offer resume review, LinkedIn review, and cover letter guidance • Provide interview prep, networking strategy, salary negotiation, and promotion strategy tailored to design roles • Support broader skill building and opportunities for freelancing • Set own hours and rates, host sessions virtually, and partner with the team to deliver a high-quality, supportive experience