• Own the campaign engine: audience understanding, segmentation, campaign ideation, build, delivery and optimisation across email and social (outreach) channels. • Develop a deep working knowledge of CyberOne's Ideal Customer Profile. • Monitor ZoomInfo GTM signals daily. • Plan multi-channel campaign programmes. • Build a campaign calendar that maps outreach activity to live marketing programmes. • Write all cadence copy: subject lines, email body, LinkedIn connection requests and follow-up messages. • Work with Marketing to define and maintain HubSpot contact and company engagement scoring criteria. • Qualify engaged contacts against agreed ICP and intent criteria before progressing them to Sales-accepted Opportunities. • Collaborate closely with Marketing and Sales to refine lead quality.

• Lead the planning, execution, and optimisation of PPC campaigns across Google Ads, Meta Ads, and Bing. • Take full ownership of assigned accounts, ensuring exceptional performance and client satisfaction. • Conduct in-depth keyword research, competitor analysis, and campaign strategies. • Monitor key performance metrics (CTR, CPC, ROAS, etc.) and deliver actionable improvements. • Write persuasive ad copy and collaborate on creative assets. • Design and implement A/B testing to maximise campaign effectiveness. • Oversee budgets and allocate spend efficiently. • Prepare comprehensive performance reports and present findings to stakeholders. • Stay informed on the latest trends and best practices in paid advertising.

• You will manage a portfolio of client accounts from strategy through optimization • Develop paid advertising strategies for new client campaigns • Build, launch, and optimize Facebook, Instagram, and Google Ads campaigns • Continuously monitor campaign performance and optimize for lead quality, CPL, CPA, CTR, and ROAS • Conduct audience, creative, and offer testing to improve campaign performance • Analyze campaign data and proactively identify opportunities for growth • Collaborate with internal teams on landing pages, creative assets, and overall marketing strategy • Communicate campaign performance and recommendations internally • Manage multiple client accounts while ensuring deadlines and KPIs are met • Track projects and campaign progress using Monday.com • Collaborate daily with teammates through Slack

• Build and run a demand generation strategy through the partner channel, aligned to pipeline and revenue targets • Plan and execute co-marketing campaigns, webinars, and content initiatives with technology, reseller, and agency partners • Own partner-sourced pipeline reporting and attribution - track what's working and reallocate effort accordingly • Create partner-facing campaign assets, playbooks, and enablement materials • Manage CloudM's partner portal and communications cadence to keep partners active and contributing pipeline • Support Partner Account Managers with marketing enablement for new partners as they onboard, ensuring they're set up to drive co-marketing and pipeline from day one • Collaborate with the wider Growth team to test and scale what works across other channels