• Build and run a demand generation strategy through the partner channel, aligned to pipeline and revenue targets • Plan and execute co-marketing campaigns, webinars, and content initiatives with technology, reseller, and agency partners • Own partner-sourced pipeline reporting and attribution - track what's working and reallocate effort accordingly • Create partner-facing campaign assets, playbooks, and enablement materials • Manage CloudM's partner portal and communications cadence to keep partners active and contributing pipeline • Support Partner Account Managers with marketing enablement for new partners as they onboard, ensuring they're set up to drive co-marketing and pipeline from day one • Collaborate with the wider Growth team to test and scale what works across other channels

• Support campaign setup, A/B testing, and day-to-day execution in Meta Ads Manager • Conduct market-level performance analysis across assigned regions • Manage and maintain task cards across the media buying workflow • Track creative performance, KOL ad rights timelines, and campaign scheduling proactively • Draft creative briefs based on performance data • Run competitor audits across offer, creative, copy, and landing pages • Prepare first-draft weekly performance narratives • Coordinate between media buying, creative, and PR/KOL teams • Proactively flag issues and surface recommendations • Perform ad hoc tasks as needed

• Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines. • Own full-funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution. • Design and optimize integrated, multi-channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing. • Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go-to-market messaging. • Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys. • Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals. • Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs. • Drive a disciplined test-and-learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI. • Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility. • Provide regular business reviews, performance insights, and strategic recommendations to senior leadership.

• Manage end-to-end paid media campaigns • Develop media strategies driven by business metrics • Create strategic briefs in collaboration with the Design and Video teams • Prepare media plans, performance analyses, and budget reallocation recommendations • Build and maintain performance dashboards (HubSpot, Power BI or similar) • Monitor marketing data quality • Plan and execute A/B tests for creatives, audiences, and offers • Collaborate with Content, CRM, Automation, and Sales teams • Use AI tools to increase productivity • Act as a technical reference, proposing strategies and improvements