• Manage end-to-end paid media campaigns • Develop media strategies driven by business metrics • Create strategic briefs in collaboration with the Design and Video teams • Prepare media plans, performance analyses, and budget reallocation recommendations • Build and maintain performance dashboards (HubSpot, Power BI or similar) • Monitor marketing data quality • Plan and execute A/B tests for creatives, audiences, and offers • Collaborate with Content, CRM, Automation, and Sales teams • Use AI tools to increase productivity • Act as a technical reference, proposing strategies and improvements

• Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline. • Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales. • Help evaluate, select, and build out the marketing tools and systems we need as the function scales, including automation and reporting. • Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, and use that data to prioritize where to invest next. • Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand. • Test new channels, offers, and messaging angles, and scale what works while retiring what doesn't.

Role Description This is a remote position. Are you someone who takes ownership of performance, communicates clearly with clients, and enjoys solving complex marketing problems? Woww is looking for a performance-driven Paid Media professional to take ownership of a portfolio of established client accounts and drive measurable results. We are looking for a Performance Marketing Lead who will take ownership of a portfolio of established client accounts and drive measurable results through thoughtful strategy, strong optimisation, and clear communication. You will be trusted to manage campaigns end-to-end, build strong client relationships, and make performance decisions that directly influence client success and account growth. MAIN OUTCOMES - Strong and consistent performance across paid media campaigns. - Clear alignment between campaign strategy and client business goals. - Positive client relationships built on trust, transparency, and results. - Effective management of campaign budgets and performance pacing. - Clear reporting and insights that support informed client decisions. - Early identification of risks and proactive optimisation of campaigns. KEY RESPONSIBILITIES - Account Ownership - Own and manage 5–10 client accounts (fewer if accounts are larger in scale). - Maintain and improve performance on existing accounts with meaningful spend and defined KPIs. - Take on new clients and establish effective campaign structures and strategies. - Campaign Strategy & Execution - Plan, execute, and optimise campaigns across paid media channels. - Translate client goals into practical, results-driven campaign strategies. - Manage monthly ad spend of approximately R500k across your portfolio. - Performance Monitoring & Optimisation - Monitor campaign pacing, performance, and profitability. - Identify risks early and proactively solve problems before escalation is required. - Continuously optimise campaigns to improve performance and ROI. - Client Communication - Communicate directly with clients and build trust through clarity and results. - Deliver clear reporting and insights that guide business decisions. - Maintain strong working relationships with client stakeholders. - Cross-Team Collaboration - Collaborate with SEO, design, web, and analytics teams to deliver integrated outcomes. Qualifications - Relevant 3-year undergraduate degree Requirements - 3–8 years’ experience in performance marketing or paid media - Experience managing multiple client accounts and budgets - Strong analytical and campaign optimisation skills - You must be confident working with: - Google Ads (Search, Display, Performance Max) - GA4 and analytics interpretation - Tagging and tracking fundamentals - Meta Ads (advanced setup and optimisation) - Google Merchant Centre (for ecommerce accounts) - LinkedIn Ads Benefits - As you prove capability in the role, you will have opportunities to: - Take ownership of larger and more strategic accounts - Contribute to refining our paid media playbooks. - Mentor junior team members - Help shape how performance marketing evolves within the business - We offer: - Competitive salary aligned with experience - Performance-based incentives linked to revenue and impact - Exposure to international clients and complex campaigns - A collaborative environment where ownership and initiative are valued - Long-term career growth within a high-performing digital team

• Unterstützung bei Planung, Umsetzung und laufender Optimierung unserer Paid-Kampagnen in Google Ads, Bing Ads und Meta Ads • Pflege und Strukturierung von Kampagnen, Anzeigengruppen, Keywords und Zielgruppen • Erstellung und Testing von Anzeigentexten und Ad-Creatives • Durchführung von Wettbewerbs-, Markt- und Creative-Analysen • Unterstützung bei der kampagnenbezogenen Optimierung von Landingpages und Ad-Copy