• Own the product: Set vision, strategy, and roadmap for the app, validated against real customer behavior and our existing audience • Own the “see it in your room” experience (Pillar 1): Lead the AI / computer-vision visualization — best-in-world color accuracy and lighting realism. The heart of the product, anchored on the loop “buy samples first, use the app to confirm you got it right” • Drive sample sales (Pillar 1): Use the app to grow core Samplize sample sales in both directions — “samples → app” and “app → samples” — partnering with the GM and Material Bank leadership across the site, marketing, the App Store, and Google Play • Build the path to action (Pillar 2): Own the cost-estimate engine and help users act on their chosen color — find a painter or buy the paint • Turn research into product: Convert customer insight and data into a validated, differentiated experience

• Participate in the development and evolution of a portfolio of digital products, from conception through post-launch. • Become an expert in users' pain points and market trends, leading alignment sessions, problem exploration, and ideation with squads, stakeholders, partners, and users. • Lead experiments to validate hypotheses, document and share learnings to inform product evolution. • Define and manage product metrics and objectives (OKRs) as well as the roadmap. • Conduct prioritization ceremonies for cycles (such as PI planning, release planning, etc.) with the team and stakeholders. • Lead refinement sessions and agile routines with the engineering team. • Inspire the development team around the product purpose, demonstrating value to Grupo Boticário's ecosystem (customers, employees, consultants, resellers, partners, and society). • Support digital transformation and product management culture within the area.

• Participate in the development and evolution of a portfolio of digital products, from conception through post-launch. • Become an expert in users' pain points and market trends, facilitating alignment, problem exploration, and ideation sessions with squads, stakeholders, partners, and users. • Lead experiments to validate hypotheses, document and share learnings for product improvement. • Define and manage product metrics and objectives (OKRs) as well as the roadmap. • Facilitate prioritization ceremonies for cycles (such as PI planning, release planning, etc.) with the team and stakeholders. • Lead refinement and agile routines with the engineering team. • Inspire the development team around the product purpose, demonstrating value to the GB ecosystem (customers, employees, consultants, resellers, partners, and society). • Support digital transformation and product management culture within the area.

• Own the end-to-end product lifecycle for one or more products or product portfolios, including discovery, strategy, roadmap development, delivery, launch, evaluation, iteration, and retirement, as appropriate. • Identify, evaluate, and prioritize opportunities for new products, product enhancements, and continuous improvement based on research, user needs, organizational strategy, and data. • Lead product discovery efforts by engaging internal stakeholders, educators, partners, and other users to understand needs, validate assumptions, and inform product direction. • Translate research, user insights, organizational priorities, and business objectives into product vision, requirements, success metrics, and prioritized roadmaps and backlogs. • Partner closely with cross-functional teams—including engineering, design, research, content, operations, marketing, and leadership—to deliver high-quality products that balance user value, feasibility, and organizational priorities. • Analyze qualitative and quantitative data to evaluate product performance, identify opportunities, measure outcomes, and inform future investment decisions. • Navigate ambiguity by framing complex problems, evaluating tradeoffs, and recommending product strategies that align with organizational priorities and long-term impact. • Communicate product vision, priorities, decisions, progress, risks, and outcomes to stakeholders at all levels of the organization. • Serve as a trusted product thought partner by influencing decision-making, strengthening product management practices, and fostering cross-functional collaboration. • Embed Diversity, Belonging, Inclusion, and Equity principles throughout product discovery, design, development, implementation, and evaluation. • Other relevant duties as assigned to support the organization's strategic goals, with the expectation that all EdReports employees remain flexible and adaptable to evolving responsibilities.