• Own customer lifecycle demand gen. Build and run programs that create demand inside our existing customer base — expansion, cross-sell, and adoption plays across email, in-app, web, and field channels, in partnership with sales and customer teams. • Work across channels, not in one. Support and strengthen programs across paid, email, events, web, and outbound as team priorities shift. You'll be the person who can step into any channel and make the program better. • Build agentic workflows. Use AI tools (Claude Code, agents, internal AI infrastructure) to automate program execution — audience building, content generation, signal detection, campaign QA — and treat automation as a first-class deliverable, not a side project. • Connect programs to the sales motion. Translate marketing signals into actions sellers actually take: account coverage, buying signals, campaign follow-up. Partner directly with sales leadership on what's working. • Measure what matters. Instrument your programs, report on pipeline impact honestly, and kill what isn't working.

• Reports to the Director of Landscape Conservation and advances landscape-scale conservation initiatives across the Appalachian Trail landscape. • Develops and supports strategic partnerships, collaborative conservation networks, and conservation incentive programs that further ATC's Protect pillar goals. • Oversees the Wild East Action Fund (WEAF) and related grantmaking programs. • Serves as the primary coordinator of the Northern Appalachian Trail Landscape Partnership. • Manages relationships with public and private stakeholders. • Supports the implementation of conservation projects and collaborative initiatives.

Role Description Relay Graduate School of Education (Relay) is an accredited not-for-profit institution of higher education serving thousands of educators from across the country, from pre-service teachers to system-level leaders. Our mission is to ensure that all students are taught by excellent educators, in order to build a more just world where every student has a clear path to a fulfilling life. Marketing & Communications builds trust and visibility for Relay's programs across Teacher Prep and Professional Education, translating the impact of our work into stories, campaigns, and materials that reach prospective students, partners, and educators. By growing awareness and demand and driving enrollment across our program lines, the team directly fuels Relay's mission to prepare excellent, diverse teachers and leaders for the students who need them most. Reporting to the Director, Marketing Operations, the Manager, Program Marketing Manager owns the intake and execution of marketing requests from every business line so that flyers, emails, case studies, and event materials ship accurately and on time, without bottlenecking the team's strategic capacity. Qualifications - 3–5+ years in a marketing operations, marketing coordinator/manager, or project management role, ideally in a multi-stakeholder or multi-market organization. - Experience working with a project or workflow management tool (e.g., Asana, Monday, HubSpot) and comfort building or maintaining lightweight process systems. - Ability to set clear expectations, communicate tradeoffs, and adjust timelines when priorities conflict. - Experience managing multiple projects and stakeholders across a distributed organization while adapting to shifting priorities. - Familiarity with the K–12 education landscape, teacher preparation pipeline, or professional learning market (strongly preferred). - Experience managing or coordinating with external creative agencies or media buyers (strongly preferred). - Experience with conference and event marketing activation (strongly preferred). - Familiarity with paid media channels (Meta, Google, programmatic) at a campaign oversight level (strongly preferred). Requirements - Serve as the primary point of contact for marketing requests from business lines across Teacher Prep and Professional Education, translating stakeholder needs into clearly scoped, actionable requests. - Attend meetings with business line teams to proactively identify upcoming marketing needs and project requirements. - Coordinate with the Director, Marketing Operations and stakeholders, manage the marketing request board by logging, triaging, and scoping incoming work to establish priorities, timelines, and next steps. - Partner with sales, program, and customer service teams to gather information and support consistent messaging and go-to-market coordination. - Manage the end-to-end workflow and coordination of digital, social media, content, email, and traditional advertising projects and campaigns. - Coordinate with internal team members, agencies, and freelance partners to establish deliverables, track progress, manage dependencies, and flag delays or risks. - Maintain the marketing production calendar, providing shared visibility into active projects, deadlines, dependencies, and workload across markets and business lines. - Coordinate with the marketing team members (Director, Brand and Communications, Manager, Creative, and Manager, Social Media) to route requests to the appropriate owners and ensure projects reflect established brand, creative, and channel requirements. - Partner with the Director of Marketing Operations to align project workflows and timelines with established priorities and identify opportunities to improve the marketing intake and production process. - Coordinate the planning, production, and delivery of marketing collateral for events, conferences, and convenings, including signage, handouts, and digital assets. - Manage swag ordering and fulfillment for conferences and events, including vendor coordination, budget tracking, and delivery logistics. Benefits - Health insurance benefits. - Disability and life insurance. - Retirement plan. - Professional development. - Gym reimbursement. - Adoption assistance. - Paid time off (PTO). - Parental leave.

• Support timeline management and assist in meeting target deliverables on schedule and to a high standard. • Oversee and implement the Gladys K. Washington Connecting Leaders Fellowship Program (CLFP), including managing: executive coach liaison; application announcement process; applicant review process and committee (when available); cohort Summit; vendor relationships; surveys, and information collection (e.g., surveys). • Partner with the Conference and Convening Manager to ensure the successful planning and execution of the annual conference by providing programmatic leadership, aligning content and logistics, monitoring budgets and timelines, and supporting cross-functional collaboration. • Manage Call for Session process for the annual conference and support content curation of other programs (researching speakers/VIP presenters; create and launch online session request form; coordinate session submissions; and coordinate speaker notifications and schedule prep calls). • Serve as staff and speaker/presenter liaison for programs/events (conference; CLFP; webinars; etc.), including coordinating invite lists and specifications, and pre- and post-event preparation coordination. • Support the coordination and implementation of programs and initiatives led by the Programs Department, including webinars, virtual and in-person events, learning opportunities, and other special projects. • Prepare and submit quarterly program reports highlighting key activities, outcomes, participant engagement, and impact, while sharing relevant insights and updates with internal departments to support organizational alignment. • Serve as staff liaison for CHANGE Philanthropy network, including UNITY Summit planning task force as needed. • Maintain key external and internal relationships, including foundation and nonprofit professionals, ABFE members, mission-aligned sector partners, and subject matter experts, as well as collaboration with other ABFE programmatic efforts, membership, administration, and other ABFE departments. • Support the establishment & execution of evaluation vehicles for ongoing program assessment. • Coordinate with the marketing and communications team to develop and distribute program-related activities, web announcements, email blasts, blog posts, special event promotion, etc. for programming. • Monitor website program content and disseminate/monitor as needed. • Alert appropriate staff of any changes, as needed. • Facilitate program meetings by developing agendas, documenting key decisions and action items, and coordinating follow-up to ensure timely execution. • Coordinate program-related financial activities by reviewing and submitting invoices and expense documentation, monitoring program budgets, and partnering with the Finance Department to ensure timely and accurate processing.