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E-Commerce, DTC Coach
Location
United States
Posted
3 days ago
Salary
0
Seniority
Senior
Job Description
E-Commerce, DTC Coach
Leland
• Teach core e-commerce strategy, direct-to-consumer marketing, and brand development skills • Help clients manage e-commerce platforms and optimize product listings and conversion rates • Guide clients on customer acquisition, customer retention, digital marketing, SEO for e-commerce, market research, and fulfillment & logistics • Apply emerging tools like AI fundamentals and AI automation to their e-commerce work • Offer resume review, LinkedIn review, cover letter guidance, and interview prep • Support clients pursuing freelancing opportunities
Job Requirements
- Hands-on experience in e-commerce or DTC (as a founder, e-commerce manager, or industry professional)
- Strong track record of driving growth for online brands
- A clear, structured approach to coaching clients through both technical and career growth
Benefits
- The chance to join a world-class team helping people achieve their career and educational dreams
- Work in a collaborative, high-energy environment where your contributions have a direct impact
- Operate in a fast-paced, AI-native environment
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BlueTuskrBlueTuskr is a full-service e-commerce marketing agency, and a proud winner of Amazon's Agency of the Year. We help DTC and Amazon brands grow through paid ads, email/SMS, and SEO. We're certified partners with Amazon, Walmart, Shopify Plus, Google, Meta, TikTok, Klaviyo, Omnisend, Pacvue, SEMrush, and Helium 10. Our partnership program is one of our most important growth channels. We have active partner relationships with SaaS companies, complementary agencies, and service providers across the e-commerce ecosystem who refer clients to us. We pay our partners 10% commission on closed deals for the life of the client.
Role Description We're looking for a Search Advertising Lead who is exceptional at paid search — and ready to take full ownership of the channel across a portfolio of e-commerce clients. This is a hands-on role for someone who has spent years managing Google and Microsoft Ads campaigns and brings the strategic instincts to match their executional depth. You'll manage client accounts directly, drive performance across Search, Shopping, Performance Max, YouTube, and Display, and serve as the go-to search expert within a growing, cross-channel team. You'll be the person clients trust to tell them the truth, make the call, and back it up with data. What You'll Own - Client-Facing Leadership - Serve as the primary strategic contact for a portfolio of e-commerce clients across all SEM channels - Lead performance review calls, QBRs, and strategy sessions — communicating clearly with founders and marketing leads who may not be media buyers themselves - Translate complex performance data into clear, actionable narratives that build trust and drive client decisions - Identify growth opportunities, present recommendations proactively, and earn client confidence through consistent results - Channel Execution & Strategy - Own paid search strategy and execution across Google Ads and Microsoft Ads — including Search, Shopping, Performance Max, Display, and YouTube - Develop in-depth, multi-channel strategies that allocate budget efficiently and drive profitable growth - Build and maintain testing frameworks that generate consistent learnings across accounts - Stay ahead of platform changes, algorithm shifts, and new ad formats — and translate those insights into strategy - Performance Analysis & Reporting - Own SEM performance reporting with a focus on meaningful insight, not just metrics - Use data to drive strategic decisions — diagnose what isn't working, scale what is - Develop and refine attribution frameworks in collaboration with the analytics team - Set and monitor KPIs across accounts — ROAS, CPA, contribution margin, and beyond - Team & Department Contribution - Oversee and collaborate with SEM contractors supporting the department - Partner with the Paid Social, Accounts, and Project Management teams to ensure cross-channel alignment and a cohesive client experience - Contribute to internal brainstorming, creative strategy, and brand awareness initiatives for clients - Support a culture of continued learning and innovation within the paid media practice Qualifications - 3–5 years of experience in paid search advertising (Google Ads required) - 3–5 years of agency experience - 3–5 years of e-commerce or D2C experience (agency or in-house) - Proven track record managing direct client relationships - Experience managing a small team or contractors - Relevant Google Ads certifications - Strong proficiency in Google Sheets and reporting platforms (Databox is a plus) - Excellent written and verbal communication skills Requirements - Hands-on experience with Microsoft Ads - Familiarity with Google Tag Manager and Google Analytics - Comfort with attribution complexity (blended ROAS, incrementality, etc.) - Experience with Asana, Slack, or similar project management and communication tools - Bachelor's degree or equivalent experience Benefits - Fully remote - Unlimited paid time off - Flexible hours - Internet, mobile phone, and gym reimbursements after 90 days
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