• Find the right publications, blogs, newsletters, social media personalities, and collaborators that fit our messaging and reach our audience. • Research and vet guest posting, backlink, and feature opportunities that align with our positioning. • Qualify each one for relevance and quality. • Write personalized outreach to editors and site owners. • Pitch angles that fit both the outlet's audience and our messaging. • Build lasting relationships with editors and partners so placements become repeatable. • Track every opportunity and report on pipeline and results. • Work with our content team to align on opportunities and content to be written.

• Find the right publications, blogs, newsletters, social media personalities, and collaborators that fit our messaging and reach our audience. • Run outreach to land guest posts, features, backlinks, and partnerships. • Research and vet guest posting, backlink, and feature opportunities that align with our positioning. • Qualify each one for relevance and quality. • Write personalized outreach to editors and site owners. • Pitch angles that fit both the outlet's audience and our messaging. • Build lasting relationships with editors and partners so placements become repeatable. • Track every opportunity and report on pipeline and results. • Work with our content team to align on opportunities and content to be written.

• Promote and distribute Orthofix products and services to achieve sales results at or above established quotas for total and individual product segments • Provide direct, personal and timely service, via a consultative approach, to physicians, patients, managed care or other payers, representing Orthofix in a professional and straight forward manner • Some shift in emphasis from calling on doctors to calling on payers is dictated by changes in the health care environment • Provide education and support at the local and national hospital accounts to effectively support and implement policy and strategy • Also attend local, state and national meetings and conventions as needed • Develop new target accounts (physicians and third party payers), and maintain existing ones with regard to current Bone Growth Therapy Division Products, as well as future Division products, in accordance with company objectives • Train medical personnel and patients in the proper use and care of Orthofix products • Continually develop technical and sales skills • Prepare reports and execute programs and policies at the direction of the Regional VP of Sales and National VP of Sales • Provide service and problem solving to customers (clinicians and patients) in a timely fashion • Provide paperwork required to complete and execute sales orders, e.g., prescriptions from patient files, letters of medical necessity from surgeons, etc.

• Own the bi-weekly sprint planning process and engineering delivery visibility. You lead stand-ups as the team's main point of contact for workload, in collaboration with engineering leaders. • Own specs, backlog, and sprint-level product decisions across the homeowner funnel, portal, and post-close experience. • Ship with the product engineering and design team in a tight build-measure-learn loop. • Own acceptance criteria and launch coordination for homeowner-facing releases, including instrumentation as the definition of done. • Run the experimentation cadence on the acquisition funnel: hypotheses, tests, and analysis in partnership with Analytics, Marketing, and technical team leads. • Diagnose drop-off and friction across the application journey and prioritize fixes by conversion impact. • Support new-state launches, including eligibility, disclosures, and state-specific flow variations, in collaboration with legal and compliance. • Talk to homeowners and homeowner-facing teammates to run a discovery that feeds the roadmap with real customer problems. • Partner with design on usability work and with the Product Operations Manager on field feedback from operations. • Represent the homeowner's perspective in trade-off conversations while balancing down-funnel operational impact.