• The Digital Marketing Lead will be responsible for managing marketing initiatives across Credit Cards, Debit Cards, Remittance and Personal Loans. • Drive the acquisition of new-to-bank customers while strengthening engagement and cross-sell/up-sell among existing customer segments. • Develop and execute data-driven, integrated marketing campaigns to support business growth, leveraging key channels such as Digital, PR, and Customer Research. • Work closely with cross-functional teams, ensuring delivery of impactful campaigns that enhance customer acquisition, improve engagement, and deliver measurable business outcomes aligned to strategic objectives. • Collaborate closely with key stakeholders including Product, Distribution, Operations, Technology, Finance, Compliance, Analytics, and Digital teams to ensure seamless campaign execution.

Role Description We're looking for an experienced and hands-on digital strategist to develop and manage the digital media campaigns for our clients. The ideal candidate has a passion for marketing and managing digital media campaigns across multiple DSPs, SSPs, and DMPs. They are highly analytical and results-focused, with a proven track record of creating successful campaigns. This person has strong communication skills (written and oral), enabling them to effectively explain, support, and sell the recommended digital media plans to our clients. This individual will be responsible for: - Display Advertising Network account integration - Display campaign implementation and optimization - Analyzing and capitalizing on data trends and tactics - Providing effective monthly reporting of results What you'll do: - Collaborate with account management and media buying team on clients' media strategy - Create, present, and execute digital media marketing strategies, including setting up UTM tracking - Review analytic data to identify opportunities and tactics - Define proper targeting segmentation and strategy for campaigns - Provide recommendations on budget allocation - Assess potential traffic sources and new media opportunities - Oversee and optimize campaigns - Monitor campaign performance and make appropriate adjustments - Analyze results data to ensure all campaigns are achieving or surpassing client/agency performance goals - Develop and maintain customized reporting based on each client's marketing goals and KPIs, including any data/creative needed for co-op submission - Stay up to date on advertising trends in display and video - Build and maintain strong working relationships with external partners and agency colleagues Qualifications - Bachelor’s degree in marketing or related field required - 1-2 years of experience in traditional/digital marketing required - Experience working at an advertising agency managing retail clients and working in/with DSPs is a strong plus - Proficient in Microsoft Excel and PowerPoint

• Develop and execute Search Engine Optimisation, App Store Optimisation, and AI Search Optimisation strategies to improve organic rankings, website/app/AI traffic, lead generation and support overall New-to-bank acquisition across Retail Marketing segments. • Work closely with Marketing leads, Segment leads and appointed SEO agencies to ensure timely execution and achievement of KPIs. • Conduct keyword research, competitor benchmarking, backlink strategy, and technical SEO audits. • Monitor website health, indexing, page speed, crawlability, and on-page optimization. • Track SEO performance through tools such as Google Analytics, Search Console, SEMrush, etc. • Liaise closely with the Website / Technology team to ensure all SEO recommendations, technical fixes, content updates, and optimization initiatives are implemented within agreed timelines. • Monitor progress of development requests and prioritize key SEO enhancements to maximize performance. • Work collaboratively with the agency to prepare accurate and insightful monthly, quarterly, and annual performance reports covering rankings, traffic, conversions, key achievements, and future action plans. • Deliver monthly performance reports with insights and optimization recommendations. • Leverage AI tools for content generation, keyword opportunities, automation, competitor insights, reporting, and campaign optimization. • Continuously identify new technologies and digital trends to improve efficiency and performance. • Support tactical campaigns for Existing-to-Bank customers across digital channels.

• Manage marketing plan and budget for Islamic & Emirati Banking in the UAE • Develop quarterly marketing strategies aligned with business objectives • Plan and execute integrated 360° marketing campaigns • Analyze campaign performance and customer insights • Manage marketing budgets and vendor accruals