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Mashreq

We are Mashreq - Inspiring you to Rise Every Day

Manager – Digital Marketing, SEO

Digital MarketingDigital MarketingFull TimeRemoteLeadTeam 1,001-5,000Since 1967H1B No SponsorCompany SiteLinkedIn

Location

Pakistan

Posted

2 days ago

Salary

0

Seniority

Lead

Bachelor Degree7 yrs expEnglish

Job Description

Manager – Digital Marketing, SEO

Mashreq

• Develop and execute Search Engine Optimisation, App Store Optimisation, and AI Search Optimisation strategies to improve organic rankings, website/app/AI traffic, lead generation and support overall New-to-bank acquisition across Retail Marketing segments. • Work closely with Marketing leads, Segment leads and appointed SEO agencies to ensure timely execution and achievement of KPIs. • Conduct keyword research, competitor benchmarking, backlink strategy, and technical SEO audits. • Monitor website health, indexing, page speed, crawlability, and on-page optimization. • Track SEO performance through tools such as Google Analytics, Search Console, SEMrush, etc. • Liaise closely with the Website / Technology team to ensure all SEO recommendations, technical fixes, content updates, and optimization initiatives are implemented within agreed timelines. • Monitor progress of development requests and prioritize key SEO enhancements to maximize performance. • Work collaboratively with the agency to prepare accurate and insightful monthly, quarterly, and annual performance reports covering rankings, traffic, conversions, key achievements, and future action plans. • Deliver monthly performance reports with insights and optimization recommendations. • Leverage AI tools for content generation, keyword opportunities, automation, competitor insights, reporting, and campaign optimization. • Continuously identify new technologies and digital trends to improve efficiency and performance. • Support tactical campaigns for Existing-to-Bank customers across digital channels.

Job Requirements

  • Bachelor’s degree in Marketing, Business, Digital Media, or related field.
  • Minimum 7-10 years of relevant experience in SEO / Digital Marketing.
  • Strong understanding of on-page, off-page, technical SEO, and content optimization.
  • Experience working with digital agencies and managing external partners.
  • Strong analytical mindset with experience in data-driven decision making.
  • Hands-on knowledge of AI tools for marketing, automation, and performance enhancement.
  • Excellent interpersonal, communication (written and verbal English communication skills), and presentation skills.
  • Strong project management and multitasking capabilities.
  • Strong expertise in banking products marketing with proven track records.
  • Deep understanding of business dynamics, profitability and growth drivers.
  • Entrepreneurial with strong drive to succeed, with commitment & result orientation.
  • Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail.
  • Ability to engage with senior stakeholders.
  • Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added advantage (Experience working for the UAE market would be a plus).

Benefits

  • Remote Working role based in Pakistan.

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