• Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap. • Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations. • Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance. • Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC. • Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks. • Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions. • Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists. • Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning. • Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions. • Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks. • Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies. • Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty. • Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights. • Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency.

• Own the Australian marketing strategy and budget end to end, setting the vision and the plan to take Halter from early-market entry to category leadership and one of our largest revenue markets. • Build content that compounds: SEO-driven farmer resources, owned channels, and organic social that establishes Halter as the trusted voice in Australian cattle and dairy, not just a paid acquisition function. • This sits at the heart of our territory manager regional model. You'll partner with sales leadership to decide which field days, expos, and farmer gatherings actually move pipeline in AU, and how they connect directly into the territory manager's patch and pipeline, not run as a separate marketing calendar. • Build a library of Australian farmer stories and results that do double duty: acquisition proof points for new farmers, and expansion/retention proof points for existing ones. • Work with the Performance Marketing function running paid channels in-region with a sharp eye on CAC and pipeline contribution, not just reach or impressions. • Support and drive the enterprise/larger-account pipeline in AU specifically, where the buying committee, proof requirements, and sales cycle look different from owner-operator farms. • Own and report on pipeline, CAC, brand awareness and the complete revenue picture of Australia. Marketing is one of the most critical levers that sits right across the funnel, so ownership of each metric from acquisition through to NDR. • Use Halter's global brand as the foundation, and make the judgment calls on how it lands with Australian farmers specifically: language, imagery, humour, what plays and what doesn't in this market. • Build ROI case studies and compelling storytelling, delivered through the right channels at the right point in the funnel, that neutralise the objections AU farmers actually raise (price, proof, switching risk), not generic feature messaging.

• Develop and execute regional field marketing strategies and localized market activation plans. • Own regional marketing pipeline contribution and demand generation outcomes through integrated campaigns. • Serve as the primary marketing partner to the Vice President Sales Americas and Regional Sales Team Leaders. • Lead the execution of regional events, workshops, seminars, trade shows, and customer programs. • Gather and communicate customer feedback, competitive intelligence, and market trends. • Oversee regional marketing planning, budget management, and performance measurement. • Develop programs that drive customer acquisition, retention, and advocacy. • Lead, mentor, and develop a team of Field Marketing Managers.

• Owns corporate revenue marketing strategy with direct accountability for qualified pipeline, customer acquisition, and commercial growth. • Designs and executes integrated demand generation and account-based marketing (ABM) programs across direct sales and strategic vertical channels. • Leads the AI revenue enablement roadmap to automate repetitive workflows and deploy AI capabilities across the entire customer journey. • Develops scalable partner marketing initiatives and collaborates with channel leadership to drive measurable, partner-sourced revenue. • Partners with Sales and Revenue Operations to align cross-functional growth initiatives and support sales enablement through targeted content and buyer insights. • Establishes measurable KPIs and attribution tracking across the buyer journey to continuously optimize marketing spend efficiency. • Owns the evaluation and evolution of the core marketing technology ecosystem to ensure data quality, robust reporting, and commercial system integration. • Builds, mentors, and develops a high-performing marketing organization focused on clear strategic priorities and measurable business outcomes. • Fosters an organizational culture centered on responsible AI adoption, continuous learning, and rapid marketing experimentation. • Formulates annual marketing strategies, budgets, and investment priorities to deliver data-backed growth recommendations to executive leadership.