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Enterprise Subscriptions Optimized - Market Data | Research | SaaS | Information Services | High Value Subscriptions
Demand Generation Manager
Location
Worldwide
Posted
8 days ago
Salary
0
Seniority
Lead
Job Description
Demand Generation Manager
TRG Screen
Role Description TRG Screen are looking for a Demand Generation Specialist to join our growing Marketing team. This is an opportunity for a strategic, hands-on marketer who thrives on building from scratch and driving measurable pipeline impact within financial services. As our first dedicated Demand Generation hire, you will own our Account-Based Marketing (ABM) strategy while leading execution across key channels. You will be the architect of a repeatable ABM program that drives pipeline from named accounts, equips our sales team with data-driven enablement, and builds the reporting infrastructure to prove impact. This is a blank canvas role, ideal for someone who loves to build, learn, and make a big impact as part of a small, ambitious team. Responsibilities - ABM Strategy - Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities - Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce - Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless, sales handoff - Hands-On Campaign Execution - Brief and guide the creation of bespoke landing pages, email sequences, and webinars - Configure segments and workflows as needed (not full design or build ownership) - Coordinate geo-targeted plays and joint sales and marketing motions - Reporting & Analytics - Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence - Deliver clear reporting that demonstrates program ROI and informs ongoing strategy - Sales Enablement & Customer Marketing - Leverage Gong insights (with admin access) to identify patterns in objections, wins, and buyer behaviour - Develop pitch decks and email sequences informed by call data - Support customer marketing through nurture sequences for at-risk and expansion accounts - Coordinate ABM plays that bridge sales-qualified leads through to customer retention and upsell Qualifications - 3+ years of experience in B2B SaaS demand generation or digital marketing, with a proven track record of pipeline results in ABM or enterprise account programs - A strategic thinker who is equally comfortable rolling up their sleeves - you own the plan and execute it - Sales-credible: confident reviewing call recordings, extracting insights, and translating them into compelling content and sequences - Hands-on experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence platform - Strong communicator with the ability to collaborate effectively with small, cross-functional teams - Fully remote-ready with a self-directed working style - Experience in financial services or data-driven B2B environments is a plus Benefits - Unlock your potential in an environment where innovation thrives - Opportunities abound, and your contributions make a difference - We are an equal opportunities employer - We recognize and value the power of diversity in our workplace
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