Role Description We are looking for a hands-on Performance Creative Strategist to be the connective tissue between performance data and creative production. You will own the full upstream strategy behind our paid ads, turning conversion insights into sharp briefs for our design and motion team. You are a data-driven storyteller who thinks in hooks, angles, and personas, stays close to platform trends, and knows exactly how to translate ad metrics into high-converting creative direction. What You'll Do - Creative Strategy & Ideation: Own the creative roadmap for paid social across Meta, TikTok, and YouTube, introducing a steady pipeline of fresh angles and hooks every week. - Trend & Format Tracking: Monitor emerging social media formats, trending organic hooks, and ad platform updates to continuously inform and refresh our creative direction. - Psychology-Driven Copywriting: Write the actual ad copy, video scripts, and text overlays grounded in clear customer frameworks, awareness stages, pain points, and core motivations. - Data-to-Brief Translation: Analyze platform metrics like hook rates, hold rates, CTR, and CPA to diagnose exactly where an ad is failing, translating those insights into clear briefs for our design team. - UGC & Talent Management: Source, brief, and manage native content creators, ensuring they deliver authentic, platform-first videos that hit our strategic goals. - Sprint Testing Frameworks: Build and run structured weekly creative testing sprints to validate specific hypotheses across different formats, hooks, and visual variations. The Systems You'll Build & Own - The Content Backlog: Keep a rolling backlog of 3+ weeks of net-new concepts brief-ready at all times so production never stalls. - The Creative Playbook: Document winning formulas, hooks, and visual styles by persona so our performance learnings compound over time, ensuring we never start from zero. - The Creator Database: Maintain our UGC creator pipeline as the single source of truth for talent, rates, briefs, and historical performance. Qualifications - 2+ years of hands-on experience driving measurable paid acquisition growth, ideally within B2B SaaS, tech, or the fitness ecosystem. - Exceptional writing skills with a proven ability to write hooks and angles that halt a user's scroll and compel them to click. - Deep comfort reading paid media data to evaluate creative effectiveness and instantly inform the next round of testing concepts. - A track record of writing clear, visual briefs that a motion designer or video editor can execute flawlessly with minimal back-and-forth communication. - Active enthusiasm for using modern AI tools to accelerate your research, generate copy variations, and speed up creative ideation workflows. Bonus Points - You have a deep personal passion for fitness, athletics, or health optimization. - Experience using creative tracking and intelligence platforms like Motion App or Foreplay.

Role Description We're building Substack's sponsorships business from the ground up. The Creative Strategist sits between the sales team, brands and their agencies, and the writers on Substack. Your job is to turn a brand's goal into a campaign idea, find the writers who can carry that idea credibly, and stay with it from the first pitch through the work going live. This is a founding role on a small team, so the frameworks are yours to write. - Come up with campaign ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's newsletter. - Match brands with the right writers and publications, using judgment about audience, voice, and what a given writer will actually agree to. - Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots. - Run campaigns from idea through execution, keeping the brand, the writer, and our sales lead pointed in the same direction. - Join client and agency calls to pitch ideas and pull out the information you need to sharpen them. - Write the pitch materials, thought starters, and points of view that help brands picture what they can do on Substack. - Watch what's working across the platform and feed real examples back into the next round of ideas. Qualifications - 5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform. - A portfolio of campaign ideas you've taken from concept to live work, ideally involving creators or publishers. - A feel for the RFP process and for writing proposals that win. - Real instincts for the creator and media space, and a sense for what's fresh versus what's played out. - The range to hold a creative conversation with a CMO and a practical one with a writer, sometimes on the same day. - Strong writing, and the organization to run several campaigns at once without dropping the details. Requirements - This position can be based in New York, where much of the commercial team sits, or remotely. - Substack's compensation package includes a market competitive salary, equity for all full time roles, and exceptional benefits. - Our cash compensation range for this role is $130,000 - $170,000. - Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. Benefits - Substack is an equal opportunity employer. - All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. - We’re seeking people passionate about enabling independent expression and building a better business model for creators. - If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.

Role Description We’re looking for a Creative Strategist across all of Latin America to own creative development for our client's B2C performance marketing campaigns. The focus is on direct-response ads that drive inbound leads and calls. This is a hands-on role—you’ll write, direct, and iterate fast based on what the data tells you. - Write scripts for video ads across Meta, TikTok, YouTube, and CTV with a direct-response focus - Develop shot lists and provide creative direction during production to ensure execution matches strategy - Build creative concepts specifically for lead generation and call-driven campaigns - Work with media buyers to review performance metrics and pivot creative based on what’s working - Monitor competitor creatives and trends to keep our approach fresh - Use AI tools to speed up scripting, iteration, and testing where applicable Qualifications - B2C experience in a Creative Strategist or similar role focused on lead generation - Strong track record in direct-response / performance marketing - Proven script writing and creative direction skills - Comfortable reading performance data and translating it into creative decisions - Portfolio showing ads that drove measurable lead or call volume (metrics preferred) - AI tool experience is a plus (ChatGPT, Midjourney, Runway, etc.) Requirements - USD Salary - Ability to work remotely

Role Description This is a hands-on creative strategy role at the center of a high-volume, direct-response advertising operation. You will not just make ads; you will define the strategic framework that determines which ads get made, why they get made, and how they get tested, iterated, and scaled. - Own the creative strategy for assigned product funnels across all paid channels. - Ensure every asset is built for direct-response performance, not brand awareness. - Define angles, hooks, and ad structures that drive acquisition. - Conduct deep research into customer pain points, competitor creative, market trends, and Voice of Customer data. - Build and maintain an angle library documenting winning themes, hooks, mechanisms, and messaging frameworks. Qualifications - 4+ years of experience in creative strategy, performance marketing, or direct-response advertising within DTC, ecommerce, or high-volume paid media environments. - Proven track record of crafting and iterating on high-converting video ads, UGC content, advertorials, and direct-response creative. - Deep understanding of sales psychology, persuasive copywriting principles, and buyer persona frameworks. - Experience with creative diagnostics tools and methodologies for managing ad freshness, variety, and fatigue. Requirements - Confident reading and interpreting creative KPIs: ROAS, CTR, CPA, Hook Rate, Thumbstop Rate, View Rate, and conversion metrics. - Experience designing and managing A/B testing frameworks for creative variables. - Strong briefing skills and the ability to provide sharp feedback on creative output. - Experience working cross-functionally with media buyers, growth teams, copywriters, and video editors. Benefits - A fully remote position with real ownership over the creative strategy. - Competitive compensation and exposure across a growing portfolio of DTC brands. - A data-driven team that shares results openly. - A culture that values speed, intellectual honesty, and continuous improvement.