Role Description Performance Marketing Manager at ATI Restoration is a pivotal role responsible for orchestrating comprehensive performance marketing strategies. The incumbent will be at the forefront of: - Email marketing - Lead generation - Lead nurturing campaigns - Digital marketing - SEO - SEM - Website optimization Proficiency in Salesforce CRM and Pardot marketing automation platforms is essential. The role mandates a solid foundation in both B2B and B2C marketing, with a preference for experience in the restoration or construction industry. - Develop a comprehensive and strategic performance marketing plan to drive qualified lead growth and attributable revenue growth. - Oversee and optimize email marketing, lead generation, and lead nurturing campaigns to effectively engage potential clients. - Drive digital marketing initiatives, including SEO, SEM, and website optimization, to enhance online visibility and customer acquisition. - Utilize Salesforce CRM and Pardot marketing automation platforms to maximize marketing efficiency and effectiveness. - Collaborate with national and regional sales teams to align marketing efforts with sales strategies and overall business objectives. - Monitor and analyze marketing performance metrics, making data-driven decisions to enhance campaign effectiveness and ROI. - Enhance performance marketing data analytics, dashboards, and reporting to understand conversion of marketing campaigns to leads, opportunities, and revenue. - Develop and manage marketing budgets, ensuring optimal allocation of resources to drive desired outcomes. - Stay updated on industry trends and emerging marketing technologies, recommending innovative strategies to stay ahead of the competition. This is a true "doer" role currently with the potential to expand into a full team managing predictable revenue streams. Qualifications - 5-7 years of marketing experience, with a focus on performance marketing and B2B strategies. - Demonstrated success in implementing and optimizing performance marketing plans to achieve business goals. - Proficient in Salesforce CRM and Pardot marketing automation platforms, leveraging them for efficient marketing operations. - Strong analytical skills and ability to derive actionable insights from marketing data to inform decision-making. - Exceptional leadership and team management skills, fostering a collaborative and innovative work environment. - Entrepreneurial mindset with the ability to adapt and thrive in a dynamic, growth-oriented organization. - Excellent communication skills, with the ability to articulate ideas and influence stakeholders effectively. - Detail-oriented with strong organizational and project management abilities. - Previous experience in the restoration or construction industry is a significant advantage. Requirements - Remote, west coast preferred. - Must be available to work weekends and evenings when required to support weather events/natural disaster response programs. - Travel approx. 10% of the time. Limitations and Disclaimer THE STATEMENTS HEREIN ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK BEING PERFORMED BY EMPLOYEES AND ARE NOT TO BE CONSTRUED AS AN EXHAUSTIVE LIST OF RESPONSIBILITIES, DUTIES, AND SKILLS REQUIRED OF PERSONNEL SO CLASSIFIED. FURTHERMORE, THIS JOB DESCRIPTION DOES NOT ESTABLISH A CONTRACT FOR EMPLOYMENT AND THE CONTENT IS SUBJECT TO BE CHANGED, MODIFIED, OR DELETED AT THE DISCRETION OF THE COMPANY. IN COMPLIANCE WITH THE AMERICANS WITH DISABILITY ACT (ADA) OF 1990, THE COMPANY WILL MAKE REASONABLE ACCOMMODATIONS WITH THOSE INDIVIDUALS WITH A DISABILITY AS DEFINED BY THE ADA.

• Support Vonage’s overall marketing efforts and drive market share • Drive targeted campaigns designed to create high value leads • Develop a solid relationship with Sales team - build confidence • Understand regional dynamics / align marketing plan / deliver on objectives • Utilize key internal stakeholders expertise to optimize approach • Bring a data driven approach / ensure profitable spends / don’t be afraid to fail • Understand and leverage customer insights, content and industry rankings for success • Have fun, learn, perform, advance

• Run multi-channel campaigns that drive pipeline like a freight train • Build lead nurture flows that actually work (no spray-and-pray nonsense) • Partner with Sales to drive MQLs to SQLs to $$$ • Own programs end to end, from the big idea to the “here’s what the numbers say” readout • Build the webinar on the backend within the platform: setup, registration, reminders, and all the technical plumbing that makes it run smoothly • Put together the content: topic, agenda, slides, and messaging that people actually want to show up for • Drive registration and attendance: promotion, email, social, and outbound working together to fill the room • Be ready for follow-up the moment it ends: segmented lists, timely outreach, and a clear next step for every attendee and no-show • Nurture those leads all the way through: hand-offs to Sales, nurture flows, and reporting on what the webinar actually drove pipeline • Co-own the BDR outbound strategy with Sales: target account lists, sequences, and messaging that actually book meetings • Fuel outbound with marketing muscle: intent data, ABM, and engagement signals that give BDRs a warm reason to reach out • Tighten the handoff so MQLs and outbound replies get worked fast and nothing slips through the cracks • Own Balto’s social media presence: strategy, content calendar, and day-to-day posting across channels • Partner with the team on thought leadership, launches, and campaigns that show up everywhere they should • Launch fast, learn faster: A/B test headlines, landing pages, emails, CTAs, and outbound sequences • Optimize the full funnel for conversion, from ad click and cold email to closed-won • Own your corner of HubSpot (and make it your playground) • Set up automations that work while you sleep • Track attribution like a hawk and make reporting actually useful • Keep the data clean so routing, reporting, and BDR follow-up all run on signal you can trust • Craft go-to-market plans that don’t get ignored • Create customer stories, launch assets, and messaging that hits • Show the world how Balto’s AI is actually changing the game • Launch a chatbot? Done it. Test a weird new paid channel? Let’s go. If it drives pipeline, it’s fair game.

Role Description Die meisten Performance Marketer können eines von dreien. Wir suchen jemanden, der alle drei verbindet. - Performance: - Du führst Meta-Ads-Accounts für hochpreisigen E-Commerce - Produkte ab mehreren hundert Euro AOV. - Steuerung nach Geschäftszahlen (CAC, Deckungsbeitrag, MER), nicht nach Plattform-ROAS. - Verständnis, warum ROAS im Werbeanzeigenmanager sinken kann, während das Geschäft des Kunden wächst. - AI - richtig eingesetzt: - Eigene MCP-Anbindung an die Ad-Accounts, automatisierte Audits und Anomalie-Erkennung. - Selbstgebaute Skills für Angle-Entwicklung und Skript-Bau. - AI übernimmt das Wie (Analysen strukturieren, Varianten bauen, Daten durchkämmen), die Hypothese - das Was - bleibt deine. - Creative Strategy: - Entwicklung von Hypothesen mit dem Creative-Team (Segment → Mechanismus → Angle). - Verständnis, warum ein kalter Markt andere Hooks braucht als ein heißer. - Lesen von Creative-Performance jenseits von Hook Rate und Thumbstop. Qualifications - Nachweisbare Erfahrung im Führen von Meta-Ads-Accounts mit relevantem Budget. - Tägliche und tiefe Arbeit mit AI: eigene Prompts und Workflows, Erfahrung mit LLM-gestützter Analyse. - Fähigkeit, eine fremde Winning-Ad auseinanderzunehmen und zu erklären, warum sie funktioniert. - Kentnisse der Grundlogik von Awareness- und Sophistication-Stufen (Schwartz) oder Vergleichbares aus der Praxis. - Denken in Geschäftszahlen und Verständnis von ROAS ≠ Deckungsbeitrag. - Geduld für lange Journeys und Disziplin, einem System zu folgen. - Konfrontationsfähigkeit gegenüber Kunden. Requirements - Du führst Accounts end-to-end: Audit → Hypothese → Test-Plan → Skalierung → Reporting. - Steuerung nach Total Business Numbers und inkrementellen KPIs; Verständnis, warum Last-Click bei langen Journeys täuscht. - Nutzung unseres AI-Stacks als Standard-Werkzeug. - Dekodierung von Creative-Performance: Erkennung, warum ein Winner gewinnt und Übersetzung in die nächste Test-Hypothese. - Einbringung eigener Angle- und Set-Piece-Hypothesen in die Creative-Planung. - Kommunikation der harten Wahrheit an Kunden, wenn der Bottleneck das Offer, die Landingpage oder das Produkt ist. Benefits - Eine Rolle am Schnittpunkt von Performance, AI und Creative mit selbstgebauten Werkzeugen. - Ein kleines, hochwertiges Kundenportfolio statt Fließband. - Ein herausforderndes und anspruchsvolles Arbeitsumfeld mit Wertschätzung für deine Arbeit. - Sehr faire Vergütung. - Lockere Atmosphäre mit flachen Hierarchien und Spaß, ohne Verlust der Professionalität. - Flexible Arbeitszeiten und Remote Work. - Ausstattung mit den neusten Apple-Produkten. - Nette, professionelle und sorgfältig ausgesuchte Kunden. Company Description Divinely ist eine Performance-Engineering-Agentur für Meta Ads. Wir arbeiten mit E-Commerce-Brands wie CASARISTA, LUMAS und Venen Engel – Marken mit erklärungsbedürftigen Produkten, bei denen der Weg bis zum Kauf oft Wochen dauert. - Statt einzelne Kampagnen zu optimieren, bauen wir Akquise-Systeme und steuern sie über echte Business-Zahlen. - Aktuell verwalten wir über 25 Mio. € Werbebudget im Jahr. - Wir nehmen bewusst nur wenige neue Brands an.