This role involves crafting compelling content that elevates our partner as an authority in privacy and governance. You will have the opportunity to drive content strategy across various channels, collaborate with stakeholders, and ensure that the created resources contribute to demand generation efforts. Lead the development and execution of a content strategy aligned to revenue goals. Manage the cross-channel editorial calendar to ensure content consistency and impact. Create high-performing demand generation assets including blogs, eBooks, and guides. Elevate executives as industry voices through thought leadership content. Optimize website content for search visibility and conversion performance. Collaborate with Product Marketing to align on messaging and positioning. Manage external writers or agencies for content production scaling.

This role involves crafting compelling content that elevates our partner as an authority in privacy and governance. You will have the opportunity to drive content strategy across various channels, collaborate with stakeholders, and ensure that the created resources contribute to demand generation efforts. Lead the development and execution of a content strategy aligned to revenue goals. Manage the cross-channel editorial calendar to ensure content consistency and impact. Create high-performing demand generation assets including blogs, eBooks, and guides. Elevate executives as industry voices through thought leadership content. Optimize website content for search visibility and conversion performance. Collaborate with Product Marketing to align on messaging and positioning. Manage external writers or agencies for content production scaling.

This role is essential in creating and executing strategic marketing plans to advance clean transportation programs. The impact of this position extends beyond the company, aiming to foster sustainable transportation solutions that benefit communities and the environment. The Marketing Manager will collaborate across teams, report directly to senior management, and drive innovative campaigns that resonate with targeted audiences. Your expertise will not only elevate brand presence but also contribute to the mission of enabling cleaner air and sustainable practices. Develop, plan, manage, and execute multiple marketing campaigns in support of clean transportation initiatives. Conduct audience and market research to identify optimal channels for engagement. Create engaging content including copy and design concepts for various marketing materials. Monitor, analyze, and report on campaign performance, providing actionable recommendations.

• Lead, implement and supervise marketing initiatives within the region • Track and optimize the positioning versus competition on all targets (orthodontists, GPs, treatment coordinators, patients) • Define a bi-annual marketing plan in line with global marketing imperatives and objectives set by the Chief Marketing Officer • Define and execute the DM regional market strategy to gain a foothold in the specific market/region • Collaborate with the Chief Marketing Officer to roll out local initiatives, and provide input on behalf of the region for brand and global campaigns • Take responsibility for the regional marketing budget under the supervision and approval of the Chief Marketing Officer and reporting under each streamline (comms/events/ ClinEd...) • Support Sales and Customer Experience teams in the region • Coordinate with the Communication and Graphic Design team to create engaging copy and content for events, campaigns, sales enablement, branding, and social media activities • Work closely with the Digital Marketing Manager to roll out drip campaigns, email marketing, re-marketing, and lead generation activities in the region and assisting in the overall strategy • Organize and manage events such as webinars, scientific congresses, study clubs and masterclasses to generate ROI and drive brand awareness • Take initiative to run local experiments and activities to increase growth and brand awareness • Evaluate opportunities and nurture relationships for partnerships and advertising • Grow a community of advocates through industry leaders, social influencers, and medical and technology community