• Conduct in-depth market research, competitive analysis, and customer insights to identify opportunities and challenges. • Collaborate with cross-functional teams (creative, media, analytics) to translate strategic insights into actionable marketing plans and campaigns. • Develop comprehensive strategic frameworks, including target audience definition, messaging architecture, and channel strategies. • Present strategic recommendations and rationale to clients, effectively articulating the value and potential impact of proposed solutions. • Monitor campaign performance, analyze data, and provide data-driven recommendations for optimization and continuous improvement. • Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and customer experience. • Contribute to new business development by assisting in the creation of strategic proposals and presentations. • Manage multiple projects simultaneously, ensuring timely delivery and adherence to budget.

• Explaining policies, laws and regulations within correspondence clearly • Modifying correspondence documents and templates when necessary • Preparing correspondence received about insurance products, claims, accounts, services, etc. • Distributing and collecting correspondence letters and emails and processing outgoing ones • Working with internal stakeholders to obtain relevant information needed for correspondence • Backing up and/or providing assistance to other positions as needed • Working overtime as required

• Serve as the anticipated Task Order Project Manager (TOPM) responsible for overall task order performance • Direct and manage DoW purchase card program activities in accordance with contract requirements • Ensure sufficient staffing and coverage during core hours (0600-1700 EST) to meet all deliverables • Oversee electronic business (e-business) systems involved in GCPC payments, delegations, audits, and administration • Manage the administration and oversight of the DoW purchase card program end-to-end • Ensure timely and accurate processing of payments, delegations, and audit activity • Perform business process mapping and document and monitor internal controls • Analyze data to identify trends and improve program metrics • Identify and remediate control gaps and process inefficiencies • Interpret DoW, DON, and other federal regulations and apply requirements to the GCPC program • Communicate policy, procedures, regulations, and program changes to stakeholders at all levels • Support audits and respond to program change initiatives as required

• Support the administration and oversight of a DoW purchase card program • Ensure sufficient availability during core hours (0600-1700 EST) to meet deliverables • Support risk management and internal controls administration for the program • Assist in identifying and addressing control gaps and compliance risks • Work with electronic business (e-business) systems involved in payments, delegations, audits, and administration • Support accurate and timely processing of purchase card transactions and audits • Interpret DoW, DON, and other federal regulations as applied to program requirements • Communicate policy, procedures, regulations, and program changes and initiatives to stakeholders