hims & hers offers a modern approach to health and wellness.
Director, Category Management
Location
United States
Posted
5 days ago
Salary
$200K - $240K / year
Seniority
Lead
Job Description
Director, Category Management
hims & hers
• Own the Category’s Biggest Levers • Take end-to-end ownership of the initiatives that move the P&L most — across acquisition, retention, conversion, new-treatment launches — from strategy through execution to results. • Own the unit economics behind them: CAC, LTV, ARPU, submit-to-subscriber (S2S), and contribution margin. • Size and prioritize initiatives — frame the opportunity, score trade-offs (impact vs. effort, must-have vs. nice-to-have), and bring a clear recommendation on what gets built and when. • Drive Growth & Retention • Partner with growth and lifecycle teams to lift acquisition, S2S conversion, and retention across the funnel. • Turn single-treatment buyers into multi-specialty members through cross-sell and long-term engagement. • Build pricing, bundling, and merchandising strategies that protect margin and LTV. • Launch & Scale New Treatments • Identify, prioritize, and launch new treatments, SKUs, and programs — business case to forecast to go-live. • Work with clinical and pharmacy teams to bring therapies to market safely and fast. • Build repeatable playbooks, not one-off fixes. • Own the Customer Experience • Deliver an end-to-end experience that is premium, empathetic, and destigmatizing — clinical rigor without clinical coldness. • Pressure-test the journey as a customer would, from first touch through fulfillment and ongoing care. • Pair qualitative insight with hard data to close experience gaps. • Lead Cross-Functional Execution • Be the go-to leader for your initiatives, aligning clinical, regulatory, product, growth, analytics, pharmacy, and operations. • Set clear priorities and success criteria; keep partners moving even when they don’t fully agree. • Direct the growth-ops and analytics resources behind you; act as a thought partner to the Sr. Managers supporting your work. • Manage Performance • Own the scorecard for your initiatives — revenue, contribution margin, retention / churn, S2S, ARPU, treatment adoption. • Set KPIs and success criteria for everything you run; report performance in business reviews (WBR / MBR / QBR). • Treat compliance (FDA, compounding, state telehealth) as a competitive moat, not a bottleneck.
Job Requirements
- 7+ years in category management, strategy & operations, general management, or a related role with real business accountability — ideally in a high-growth, cross-functional environment.
- A track record of owning high-stakes initiatives or a P&L and driving them to measurable revenue, margin, or retention outcomes.
- Demonstrated success launching and scaling new products or programs, 0-to-1 and at scale.
- Sharp analytical and financial fluency — you build and defend models, and you make the call when data is thin.
- Cross-functional leadership that aligns clinical, product, growth, and operations behind one plan.
- Bias to action: MVP, learn, iterate — over over-engineering.
- The ambition and range to grow into a GM role owning a category outright.
- Bachelor’s degree. MBA, management consulting, or top-tier tech (marketplace, on-demand, consumer platform) background preferred.
- Bonus if you have DTC, telehealth, or consumer health experience.
- Regulated healthcare products, pharmacy operations, or compounding experience.
- People management experience.
- Looker / Amplitude fluency.
Benefits
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- 401k benefits with employer matching contribution
- Offsite team retreats
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