• Lead, coach, and develop a team of SMB Territory Managers in a high-velocity sales environment • Drive consistent performance against weekly, monthly, and quarterly revenue target • Travel to Territory Managers at least 2 times a month to drive productivity through in-person coaching and co-selling • Run effective 1:1s, pipeline reviews, forecast calls, and live call coaching • Maintain accurate forecasting within ±15% variance through disciplined pipeline management • Partner closely with Sales Enablement to identify skill gaps and deliver targeted training • Collaborate with Revenue Operations on process optimization, tooling, and reporting • Hire, onboard, and ramp top-performing sales talent • Ensure strong Salesforce hygiene and data integrity to maximize conversion and productivity • Build and sustain a high-performance, high-accountability team culture • Dive in personally as a player/coach to help support your team and close deals individually

• Establishing and maintaining relationships with industry influencers and key strategic partners such as distributors, retailers, and foodservice operators, to drive sales. • Act as a liaison between the sales department and other departments such as marketing, production, and finance, to ensure that sales activities are aligned with overall company goals. • Prepare regular sales reports showing volume, potential sales and areas of proposed growth: This would involve analyzing sales data and preparing reports to provide insights into sales performance and identify areas for growth. • Plan annual sales budget for the sales team that aligns with overall company goals and objectives. • Develop and implement new product launch programs working closely with the product development team. • Prepare regular presentations to customers highlighting new/innovative concepts. • Keep up to date with current industry trends and maintaining awareness of new products and ideas. • Attend industry trade shows several times annually.

• This role exists to win new cities, starting immediately, with you carrying deals and to build the outside sales organization that scales it: hire and ramp hunters, open new states, and create a system a new hire can execute without anyone else in the room. • You’ll recruit, hire, and ramp your own reps and carry deals yourself while you do it. • If your success story starts with “marketing handed us leads,” this isn’t your job. • You’ll close the biggest deals yourself, step into your team’s late-stage deals, and report the truth good or bad to leadership every week. • A hired, ramped team running the qualification and outbound system with a repeatable onboarding path behind them • Active pipeline in at least three new states • Pipeline, stages, and forecast in HubSpot that You, the CEO, CFO, and board take at face value - no haircuts, no surprises. • First closed-won in each new state and a documented playbook for the state after that. • New-logo results that clearly outpace what founder-led sales delivered • Qualification, demo standards, and cadence discipline a new hire can run after 90 days without anyone else in the room.

• Drives territory P&L performance through strategic management of customer volume, sales, and profitability metrics • Executes systematic in-person account engagement, demonstrating excellence in call planning, analysis, presentation delivery, and follow-through. • Cultivates comprehensive relationships across customer organizations, from ownership through sales, service, and merchandising teams, while conducting strategic one-on-one meetings to uncover growth opportunities • Establishes strong partnerships with key stakeholders across customer departments including finance, marketing, operations, and production • Collaborates seamlessly with assigned S&S Account Manager to optimize customer service, sales opportunities, and engagement frequency • Master’s customers go-to-market strategies, including program management, merchandising schedules, and renewal processes • Leads new product launches, internal initiatives, and strategic sales planning with authority and vision • Leverages advanced merchandising expertise to highlight S&S Activewear's competitive advantages and drive strategic upsell opportunities • Orchestrates cross-functional collaboration, utilizing internal resources including trade marketing, decoration services, EDI, pricing, and custom solutions to maximize sales potential • Maintains impeccable administrative management through precise reporting, calendar organization, sales funnel tracking, and program administration • Ensures premium S&S Activewear brand presence through professional showroom and collateral management • Represents S&S Activewear at industry trade shows, events, and customer functions to strengthen market position and relationships