IRCA Group

• Develop and implement strategic sales plans and forecasts to achieve corporate objectives • Establish and manage strategic relationships with key industrial customers and partners to drive sales growth • Create selling opportunities by understanding pain points of customers, and how our products can help • Work with our Marketing and Innovation teams to develop opportunities for engagement with clients, ensuring budgets and targets are met • Oversee, develop, and execute sales of our full product line in territory • Dedicated time in the field working with & training distributor reps, end users & manufacturing customers as needed • Negotiate and implement sales and marketing programs with customers • Prepare regular sales reports showing volume, potential sales and areas of proposed growth • Utilize CRM system to keep accurate records of potential customers & track follow up on all potential new leads and manage pipeline • Continuous planning and forecasting of inventory movement • Account analysis and management of territory expenses • Regular reporting on sales activities and opportunities to VP of Sales • Support and encourage a positive team approach with fellow sales reps and internal support staff

• Establishing and maintaining relationships with industry influencers and key strategic partners such as distributors, retailers, and foodservice operators, to drive sales. • Act as a liaison between the sales department and other departments such as marketing, production, and finance, to ensure that sales activities are aligned with overall company goals. • Prepare regular sales reports showing volume, potential sales and areas of proposed growth: This would involve analyzing sales data and preparing reports to provide insights into sales performance and identify areas for growth. • Plan annual sales budget for the sales team that aligns with overall company goals and objectives. • Develop and implement new product launch programs working closely with the product development team. • Prepare regular presentations to customers highlighting new/innovative concepts. • Keep up to date with current industry trends and maintaining awareness of new products and ideas. • Attend industry trade shows several times annually.

• Develop and implement strategic sales plans and forecasts to achieve corporate objectives: This would involve analyzing market trends, identifying new business opportunities, and developing sales strategies to drive growth and managing sales operating budgets to ensure that the sales team operates within budgetary constraints. • Establish and manage strategic relationships with key industrial customers and partners to drive sales growth. • Create selling opportunities by understanding pain points of customers, and how our products can help. • Work with our Marketing and Innovation teams to develop opportunities for engagement with clients, ensuring budgets and targets are met • Oversee, develop, and execute sales of our full product line in territory • Dedicated time in the field working with & training distributor reps, end users & manufacturing customers as needed • Negotiate and implement sales and marketing programs with customers • Prepare regular sales reports showing volume, potential sales and areas of proposed growth: This would involve analyzing sales data and preparing reports to provide insights into sales performance and identify areas for growth. • Utilize CRM system to keep accurate records of potential customers & track follow up on all potential new leads and manage pipeline • Continuous planning and forecasting of inventory movement • Account analysis and management of territory expenses • Regular reporting on sales activities and opportunities to VP of Sales • Support and encourage a positive team approach with fellow sales reps and internal support staff

• Lead chef-facing activations including product demonstrations, tastings, masterclasses, and culinary events. • Act as a technical and culinary expert across the IRCA Group Gourmet portfolio. • Translate product features into practical, solution-driven applications for chefs and end users. • Build strong relationships with chefs, bakers, and culinary professionals. • Collaborate closely with Sales Managers to support priority opportunities and strategic projects. • Provide market feedback and qualitative insights to help guide portfolio focus and commercial strategy. • Coordinate and support the Promoter Program. • Support new product launches through pull initiatives and chef engagement. • Drive brand visibility and activation across priority markets including NYC, Miami, Las Vegas, Los Angeles, Chicago, Seattle, and Toronto. • Travel approximately 50% nationally.

• You conduct product applications, demonstrations and training sessions at customer locations — whether in the bakery, at a wholesaler, or at trade shows. • You support our sales team with your hands-on technical expertise — introducing products where they are genuinely needed. • You develop new recipe ideas, application methods and practical solutions together with our customers to support their daily operations. • You act as the point of contact for specialist wholesalers, bakeries, confectioneries and patisseries — from first contact through to on-site application. • You organize workshops, events and trainings — both in Germany and occasionally in Italy — in collaboration with our sales, marketing and application technology teams. • You monitor the market, provide feedback to our product development team and help identify new trends early. • With your open, solution-oriented manner you ensure our customers feel exceptionally well supported.