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WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

Senior Digital Marketing Manager

Digital MarketingDigital MarketingFull TimeRemoteLeadTeam 10,001

Location

Germany + 2 moreAll locations: Germany | Switzerland | Austria

Posted

5 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Senior Digital Marketing Manager

WPP Media

Role Description Als Senior Digital Marketing Manager (Mensch) Programmatic Advertising bist du sowohl für die strategische Entwicklung der Programmatic-Aktivitäten sowie die operative Umsetzung dessen für unsere Kund:innen verantwortlich. Du agierst mit deinem Team als Sprachrohr, um programmatische Standards und Guidelines innerhalb der Agentur zu prägen. - Strategie: Strategisch evaluierst du gemeinsam mit unseren Kund:innen, welche Innovationen und Technologien ihren programmatischen Einkauf am gewinnbringendsten gestalten. - Zahlenverständnis: Mit deinem ausgeprägten Zahlenverständnis entwickelst du den programmatischen Mediaeinkauf kontinuierlich weiter, um gesetzte Ziele und Media-KPIs nicht nur zu erreichen, sondern auch zu übertreffen. - Kampagnenmanagement: Die präzise Umsetzung der zuvor entwickelten Kampagnen-Strukturen und Cases in den verschiedenen DSPs und zugehörigen Technologien fällt in deinen Verantwortungsbereich. - Netzwerken: Du pflegst eine enge und produktive Zusammenarbeit mit internen Spezialisten-Teams und externen Partnern in einem dynamischen, internationalen Umfeld. - Entwicklung: Kund:innen berätst du strategisch zu den entscheidenden Vorteilen des programmatischen Einkaufs für ihre Gesamtstrategie. Qualifications - Ein abgeschlossener Hochschulabschluss sowie mind. 3 Jahre nachweisliche Expertise in der operativen Steuerung oder strategischen Beratung programmatischer Kampagnen. - Du hast ein profundes Verständnis der digitalen Media-Landschaft, inklusive DSPs, Datenmanagement-Plattformen, Inventare und Verifikationstechnologien. - Neugierde & Lernbereitschaft: Stehen zu bleiben ist für dich keine Option! Daher bringst du auch die Ambition mit, dich immer weiterzuentwickeln, damit auch Team Mitglieder, Kund:innen & co. von deinem Fachwissen profitieren können. - Durch deinen präzisen und strukturierten Blick auf Daten in Excel und PowerPoint, kannst du komplexe Sachverhalte klar und strategisch sowie verständlich vermitteln. - Die Kommunikation auf deutsch und englisch beherrst du in Wort und Schrift. Requirements - #teamplayer - #kommunikativ - #lösungsorientiert Benefits - Work-Life-Balance: Mit unseren flexiblen Arbeitszeiten & Remote Work gestaltest du deinen Alltag so, wie er zu dir passt. Außerdem kannst du Überstunden ausgleichen. - Vacation mode on: Du erhältst 30 Urlaubstage plus einen flexiblen Tag – zusätzlich sind der 24. und 31.12. frei. - Wellbeing first: Gesundheitsleistungen, attraktive Altersvorsorge sowie Mental Health Awareness Days stellen deine Gesundheit in den Mittelpunkt. - Practice makes perfect: Entfalte dich mit unseren vielfältigen Weiterbildungen und nutze unsere internen Karriereprogramme für deine Entwicklung im WPP-Netzwerk. - More than just a job: Dich erwarten unvergessliche Events, Mitarbeitendenrabatte und weitere Highlights wie das Job Ticket, Wellhub oder das Job Bike. - Be yourself: Bei uns ist jede:r herzlich willkommen - Vielfalt und Chancengleichheit liegen uns am Herzen.

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