• Work closely with Team Lead to provide a transparent and seamless experience for clients throughout all aspects of the Client Experience • Audit digital accounts for anomalies including, ensure best practices are being leveraged in digital accounts, compare performance to benchmarks, perform basic optimizations to ensure customer success • Run analyses to highlight performance improvements • Support monthly recurring work across all accounts, including mid-month pacing and performance checks, Facebook adjustments and video campaign adjustments • Maintain constant communication with internal teams on account status and current work-in-progress deliverables • Answer client questions and resolve issues in a timely manner • Know clients markets, goals, and how to track progress on a daily, weekly, and monthly basis • Develop and maintain a working knowledge of the automotive industry, company culture, products/services, and strategic communication planning

• Work closely with Team Lead to provide a transparent and seamless experience for clients throughout all aspects of the Client Experience • Audit digital accounts for anomalies including, ensure best practices are being leveraged in digital accounts, compare performance to benchmarks, perform basic optimizations to ensure customer success • Run analyses to highlight performance improvements • Support monthly recurring work across all accounts, including mid-month pacing and performance checks, Facebook adjustments and video campaign adjustments • Maintain constant communication with internal teams on account status and current work-in-progress deliverables • Answer client questions and resolve issues in a timely manner • Know clients markets, goals, and how to track progress on a daily, weekly, and monthly basis • Develop and maintain a working knowledge of the automotive industry, company culture, products/services, and strategic communication planning

• Own Google Ads – Take full ownership of our clients Google Ads strategy, optimisation and performance to maximise leads and ROI. • Own Meta Ads – Manage and optimise all client Meta advertising campaigns to drive high-quality leads and improve campaign performance. • Own SEO – Lead client SEO strategy and implementation to improve search rankings, organic traffic and lead generation. • Develop a strategy and present recommendations • Conduct website audits, market research and keyword research and make recommendations based on the findings • Implement GA4, GTM, Search Console, Meta Pixel as needed • Ability to work with WordPress & Elementor landing pages • Zapier & CRM integrations • Work aligns side designers, developers, and VAs to assist you in your role. Eg, creation of ad creatives. • Prepare all monthly reports with recommendations Decision Making • Autonomy to optimise campaigns and coordinate delivery • Director approval required for budget increases, pricing, and major strategic changes

• Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs. • Ensure data accuracy and integrity: Partner cross-functionally and with agency partners to validate Salesforce and other data sources. • Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templates and dashboards. • Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data. • Analyze marketing program effectiveness: Measure performance across digital channels and identify optimization opportunities. • Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics.