Because people with diabetes should have the freedom to live the life they want.
Senior Manager, Marketing Analytics – Digital Performance
Location
Massachusetts
Posted
8 days ago
Salary
$140K - $195K / year
Seniority
Senior
Job Description
Senior Manager, Marketing Analytics – Digital Performance
Sequel Med Tech
• Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs. • Ensure data accuracy and integrity: Partner cross-functionally and with agency partners to validate Salesforce and other data sources. • Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templates and dashboards. • Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data. • Analyze marketing program effectiveness: Measure performance across digital channels and identify optimization opportunities. • Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics.
Job Requirements
- Bachelor’s degree in Marketing, Communications, or related field, or equivalent combination of education and experience.
- 7+ years of progressive marketing analytics experience supporting commercial-stage healthcare products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations.
- Experience supporting growth-stage or high-growth businesses is preferred. Diabetes experience is a plus.
- Advanced proficiency in data analysis, reporting, and visualization tools, including Salesforce reporting and analytics, Tableau dashboard development, Excel, Google Analytics, and related business intelligence platforms.
- Deep understanding of digital marketing channels (paid search, paid social, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis.
- Strong written and verbal communication skills; comfortable presenting findings and recommendations to both technical and non-technical stakeholders across marketing, product, and leadership teams.
Benefits
- You’ll be automatically enrolled in our 401k plan, featuring a 6% company match and 100% immediate vesting.
- Capped out-of-pocket insulin costs and GLP-1 coverage across all plans.
- Access to a variety of Meritain health insurance plans to suit your needs.
- Flexible Spending Accounts (FSAs) or Health Savings Account (HSA).
- Vision and dental coverage, plus voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care.
- Employer-paid short-term disability and life insurance for extra peace of mind.
- Flexible PTO, generous paid holidays, and Flex Time options to help you balance work and life.
Related Guides
Related Categories
Related Job Pages
More Digital Marketing Jobs
Digital Solution Architect
Navtech, Inc.NAVTECH INC 1600 Golf Road. Suite 1200, Rolling Meadows, IL 60008 Ph: (224) 348-1340 Email: alex@navtechusa.com Website: www.navtechusa.com E-Verified Company
Role Description I have an opportunity for a "Digital Solution Architect" (REMOTE) and I am looking for a candidate who can join immediately. If you are interested, please reply with your updated resume or refer someone. Position: Digital Solution Architect Location: REMOTE Duration: Long term project Responsibilities: - Engage with product and engineer teams to provide high-level architecture and lower-level solutions for digital platforms. - Create and update reference implementations, recipes, and other artifacts enabling teams to adopt best practices, technologies, and techniques. - Work with engineers to implement the architecture. - Understand overall vision and objectives and solve business problems using the right set of technical tools and processes. - Work within pressurized environments whilst making critical decisions. - Understand various aspects of architecture practices: business, application, data, security, infrastructure, and governance. - Responsible for signing off on final design approaches. Qualifications - 7+ years' experience as an architect or leading architecture teams. - 4+ years' experience designing cloud-native architectures, hands-on experience with Kubernetes, API management systems, REST API, and Pub/sub systems. - Working knowledge of architecture frameworks. - Expertise with different architecture and design patterns and tools. - Consistent record of driving and leading large-scale architectural projects. - Experience in reviewing and selecting Technical and Applications Architectures solutions. - Solid hands-on experience in software development life cycles. - Experience with a variety of modern programming languages and web-based development frameworks. - Able to clearly communicate ideas to both technical and non-technical audiences. - Proven ability to lead through organizational change. - Keen attention to detail. - Solid experience working with diverse technology platforms. - Excellent analytical and problem-solving skills. - Excel in strategic planning and problem-solving. - Successful mentor for developers looking to become architects. Company Description NAVTECH INC 1600 Golf Road, Suite 1200, Rolling Meadows, IL 60008 Ph: (224) 348-1340 Email: alex@navtechusa.com Website: www.navtechusa.com E-Verified Company
Role Description Tri Delta is seeking a Digital Media Specialist to deploy digital content for Tri Delta’s website, email marketing, and texting platforms while regularly reporting on marketing efforts to ensure strategic, data-driven decisions guide our work. This individual will also contribute to the ongoing maintenance, organization, planning, and upkeep of all digital platforms. The role will collaborate closely with the Brand Support Manager, Digital role, and Tri Delta’s entire Brand Advancement team, including the content development team, but will not be creating content directly. The ideal candidate will combine their proven technical proficiency with data analytic tools and digital marketing platforms with their passion to support mission-driven organizations. Qualifications - Bachelor’s degree in Communications, Marketing, Digital Media, Information Technology, or a related field. Requirements - 1-2 years of experience in digital communications, marketing, or a related field. - Experience managing or supporting email campaigns, website content, and paid media. - Experience working with analytics and reporting tools to inform strategy. - Prior experience in a nonprofit, higher education, or membership-based organization is a plus. Benefits - Mission driven culture - Excellent work environment - Paid vacation & holidays - Benefits including health insurance (medical, dental, & vision), retirement, & life insurance - Industry leading professional training - Growth & promotion opportunities Responsibilities - Digital Analytics & Reporting: - Collaborate with the Brand Support Manager - Digital, to monitor, analyze, and report on the performance of Tri Delta’s digital communication channels, including website, email, SMS, social media, podcast, and paid media initiatives. - Collaborate with the Brand Advancement team to evaluate campaign effectiveness, identify audience trends, and optimize communication strategies based on data-driven insights. - Maintain knowledge of emerging digital marketing trends, platform updates, and analytics best practices to identify opportunities for continuous improvement. - Email, SMS & Web Communications: - Collaborate on the execution of Tri Delta’s email and SMS communications and campaigns. - Ensure communications are delivered accurately, on schedule, and in alignment with Tri Delta’s brand standards and communication strategy. - Provide support in the creation and delivery of regularly scheduled email communications to target audiences. - Assist in the management of the account engagement email system, including monitoring prospect limits, custom fields, campaigns, forms, reporting, and communication preferences. - Website & Content Management: - In partnership with the Brand Support Manager – Digital, maintain and update content across Tri Delta’s website and chapter websites to ensure accuracy, consistency, and alignment with organizational priorities. - Monitor website performance metrics and provide recommendations to improve user experience and content effectiveness. - Edit photos (resize, recolor, etc.) for website and email communications as needed. - Support chapter sites by answering member questions and maintaining site content. - Assist in maintaining accurate member records to optimize communication efforts. - Paid Media: - Assist in the planning, execution, optimization, and reporting of paid digital advertising campaigns across platforms such as Meta, Google, and other relevant channels. - Support audience development, campaign targeting, budget allocation, and performance monitoring to maximize campaign effectiveness. - Analyze paid media results and provide recommendations to improve campaign performance and return on investment. - Social Media Analytics: - Monitor and analyze social media performance across organizational and chapter channels. - Develop reporting and recommendations that inform content strategy, audience engagement efforts, member engagement, and overall social media performance. - Identify emerging trends, audience behaviors, and opportunities to enhance digital engagement. - Podcast Production & Reporting: - Support the publishing, distribution, promotion, and ongoing management of Tri Delta podcast content. - Track podcast performance metrics and audience engagement, providing quarterly reporting and recommendations for growth and optimization. - Project & Event Support: - Strategize communications in partnership with the Brand Support Manager - Digital, and Brand Advancement team to ensure a well-rounded communication approach. - Keep the marketing and communications team informed of the communications calendar and any potential roadblocks. - Assist in the execution of event applications. - Help with additional enterprise and departmental projects/committees as needed. - Fulfill professional expectations of all Tri Delta employees: - Abide by and lead others in Tri Delta’s project management process and practices. - Receive and act on feedback; focus on self-development to become the best version of yourself. - Pursue open and consistent communication with Tri Delta employees and volunteers. - Conduct all work with a focus on elevating Tri Delta’s brand as a premier women’s organization dedicated to helping women live, learn, and lead – with Purpose, for a lifetime. - Be passionate about serving others (e.g., Tri Delta employees, Board members, collegiate and alumnae members) and helping them become the best versions of themselves.
Digital Media Specialist
DELTA DELTA DELTADelta Delta Delta (Tri Delta) is an international women’s fraternity committed to supporting and empowering women through sisterhood, leadership, and philanthropy. Since 1888, Tri Delta has been a dynamic force, initiating over 350,000 women into a deeply connected sisterhood. Tri Delta is a non-profit enterprise with substantial financial scope, with an annual budget of $75 million and total assets of $513.3 million. The Tri Delta Enterprise—comprised of the Fraternity, Foundation, and Housing—provides the business infrastructure to support over 250,000 members worldwide. Approximately 350 professional staff work across the organization, including those who manage our facilities through Park Street Properties, LLC, a wholly owned subsidiary of the Fraternity.
Role Description Tri Delta is seeking a Digital Media Specialist to deploy digital content for Tri Delta’s website, email marketing, and texting platforms while regularly reporting on marketing efforts to ensure strategic, data-driven decisions guide our work. This individual will also contribute to the ongoing maintenance, organization, planning, and upkeep of all digital platforms. The role will collaborate closely with the Brand Support Manager, Digital role, and Tri Delta’s entire Brand Advancement team, including the content development team, but will not be creating content directly. The ideal candidate will combine their proven technical proficiency with data analytic tools and digital marketing platforms with their passion to support mission-driven organizations. Qualifications - Bachelor’s degree in Communications, Marketing, Digital Media, Information Technology, or a related field. Requirements - 1-2 years of experience in digital communications, marketing, or a related field. - Experience managing or supporting email campaigns, website content, and paid media. - Experience working with analytics and reporting tools to inform strategy. - Prior experience in a nonprofit, higher education, or membership-based organization is a plus. Benefits - Mission driven culture - Excellent work environment - Paid vacation & holidays - Benefits including health insurance (medical, dental, & vision), retirement, & life insurance - Industry leading professional training - Growth & promotion opportunities Responsibilities - Digital Analytics & Reporting: - Collaborate with the Brand Support Manager - Digital, to monitor, analyze, and report on the performance of Tri Delta’s digital communication channels, including website, email, SMS, social media, podcast, and paid media initiatives. - Collaborate with the Brand Advancement team to evaluate campaign effectiveness, identify audience trends, and optimize communication strategies based on data-driven insights. - Maintain knowledge of emerging digital marketing trends, platform updates, and analytics best practices to identify opportunities for continuous improvement. - Email, SMS & Web Communications: - Collaborate on the execution of Tri Delta’s email and SMS communications and campaigns. - Ensure communications are delivered accurately, on schedule, and in alignment with Tri Delta’s brand standards and communication strategy. - Provide support in the creation and delivery of regularly scheduled email communications to target audiences. - Assist in the management of the account engagement email system, including monitoring prospect limits, custom fields, campaigns, forms, reporting, and communication preferences. - Website & Content Management: - In partnership with the Brand Support Manager – Digital, maintain and update content across Tri Delta’s website and chapter websites to ensure accuracy, consistency, and alignment with organizational priorities. - Monitor website performance metrics and provide recommendations to improve user experience and content effectiveness. - Edit photos (resize, recolor, etc.) for website and email communications as needed. - Support chapter sites by answering member questions and maintaining site content. - Assist in maintaining accurate member records to optimize communication efforts. - Paid Media: - Assist in the planning, execution, optimization, and reporting of paid digital advertising campaigns across platforms such as Meta, Google, and other relevant channels. - Support audience development, campaign targeting, budget allocation, and performance monitoring to maximize campaign effectiveness. - Analyze paid media results and provide recommendations to improve campaign performance and return on investment. - Social Media Analytics: - Monitor and analyze social media performance across organizational and chapter channels. - Develop reporting and recommendations that inform content strategy, audience engagement efforts, member engagement, and overall social media performance. - Identify emerging trends, audience behaviors, and opportunities to enhance digital engagement. - Podcast Production & Reporting: - Support the publishing, distribution, promotion, and ongoing management of Tri Delta podcast content. - Track podcast performance metrics and audience engagement, providing quarterly reporting and recommendations for growth and optimization. - Project & Event Support: - Strategize communications in partnership with the Brand Support Manager - Digital, and Brand Advancement team to ensure a well-rounded communication approach. - Keep the marketing and communications team informed of the communications calendar and any potential roadblocks. - Assist in the execution of event applications. - Help with additional enterprise and departmental projects/committees as needed. - Fulfill professional expectations of all Tri Delta employees: - Abide by and lead others in Tri Delta’s project management process and practices. - Receive and act on feedback; focus on self-development to become the best version of yourself. - Pursue open and consistent communication with Tri Delta employees and volunteers. - Conduct all work with a focus on elevating Tri Delta’s brand as a premier women’s organization dedicated to helping women live, learn, and lead – with Purpose, for a lifetime. - Be passionate about serving others (e.g., Tri Delta employees, Board members, collegiate and alumnae members) and helping them become the best versions of themselves.
Digital Demand Generation Manager
HylandEstablished in 1991, Hyland is a software and technology development company that has grown into one of the largest independent enterprise content management (E
Role Description The Digital Demand Generation Manager is responsible for developing and executing integrated demand generation strategies that create, accelerate, and measure pipeline growth within assigned regions, industries, or market segments. This role owns end-to-end demand generation planning and performance, utilizing a range of marketing levers including: - Digital campaigns - ABM - Webinars - Nurture programs - Partner programs - SDR alignment - Content activation - Field marketing integration The Digital Demand Generation Manager is accountable for pipeline performance, forecasting, optimization, and revenue impact. This position collaborates closely with: - Field Marketing - SDR - Product Marketing - Marketing Operations - Web - Campaign teams Qualifications - Bachelor's degree or equivalent experience. - Five or more years of B2B marketing experience. - Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM. - Proven success partnering with Sales to achieve pipeline and revenue goals. - Experience using marketing automation, CRM, analytics, and digital marketing technologies. - Strong communication, project management, analytical, and stakeholder management skills. - Experience leveraging AI and automation tools to improve marketing effectiveness preferred. Requirements - Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives. - Own demand strategy for assigned regions, industries, or market segments. - Build quarterly and annual pipeline generation plans and proactively identify risks and opportunities. - Monitor pipeline health and recommend actions to improve performance and conversion rates. - Operate with accountability for measurable pipeline contribution and business outcomes. - Design and execute integrated demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions. - Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks. - Leverage AI-enabled tools and automation to improve efficiency, scale, and performance. - Activate marketing tactics across the buyer journey to generate and accelerate opportunities. - Partner directly with Sales counterparts, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities. - Participate in pipeline reviews, forecast discussions, account planning, and quarterly business reviews. - Establish strong alignment around target accounts, campaign follow-up, and pipeline progression. - Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to maximize pipeline performance. - Translate business priorities into integrated marketing plans and coordinated execution. - Influence stakeholders and align teams around shared pipeline goals. - Establish KPIs and reporting frameworks to measure demand generation effectiveness. - Analyze campaign, audience, and pipeline performance to identify optimization opportunities. - Present insights and recommendations to sales and marketing leadership. - Drive continuous improvement through testing, experimentation, and data-driven decision making. Benefits - The compensation range for this role is $145,000 – $165,000. Actual compensation will be determined based on experience, qualifications, and other job-related factors in accordance with applicable laws.


