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appflame

Flame up the world with Ukrainian products. We create life-changing products breaking the rules of the game.

Middle Creative Producer

Location

Worldwide

Posted

15 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Middle Creative Producer

appflame

Role Description Your project: Hily. It is a dating app that allows users to be truly themselves and enjoy dating as they are. On Hily, users become part of a community where people find genuine connections and meaningful relationships. The app ranks among the Top 5 dating apps in the U.S. by downloads, competing with market leaders such as Tinder and Bumble. Hily today: - 40M users - 1.5B likes sent - 50M+ matches annually You will be: - Analyzing behavior, intentions, and desires of the target audience, turning insights into hypotheses for creative testing. - Conducting consistent research on competitor product activity and trends to form a backlog for testing creative concepts. - Coordinating the creative production process, clearly formulating briefs for marketing designers. - Based on data, seeking points to improve the effectiveness of creative testing, where effectiveness means lower costs, CAC, and a higher number of test concepts with a higher win rate percentage. Qualifications - Experience in performance creative production of at least 1 year. - Understanding of top of the funnel marketing metrics. - Ability to work structurally — basing conclusions on analytics, not on subjective perception or common sense. Requirements - Experience with mobile applications or digital products. - Understanding of performance marketing metrics (CTR, CPA, ROI). - Experience working with influencers or UGC content. - Knowledge of the cultural context of the U.S. and audience behavior. - Experience in video or content production. - Experience working in a digital agency. Benefits - Remote-first setup, modern offices with activities, and all the equipment you need, plus compensation to set up your remote workplace. - Fair pay with regular reviews; after probation, compensation for education and English courses, Online Speaking Club, online library, and course access. - Medical insurance coverage, psychologist consultations, unlimited paid sick days, and 31 paid vacation days/year (including public holidays). - Corporate events, team-building activities, and paid participation in sports competitions.

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