Woman-owned accessories, beauty, lifestyle brand committed to creating high-quality products that are effortless...
Conversion Rate Optimization Specialist
Location
United States
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Conversion Rate Optimization Specialist
Kitsch
• Drive systematic conversion rate optimization across Kitsch's digital properties through data-driven experimentation — delivering measurable revenue growth via strategic A/B testing and funnel optimization. • Own and deliver the primary conversion metrics that drive Kitsch's digital revenue (CVR, revenue-per-visitor, AOV) through systematic testing and optimization. • Systematically improve every stage of the customer journey, from product discovery through checkout completion (add-to-cart, cart→checkout, checkout→purchase). • Evaluate and recommend the optimal testing tech stack, then maintain a steady cadence of high-quality, statistically rigorous A/B tests (roughly 2–4 per month), each with documented insights and next actions. • Build and maintain a prioritized experimentation backlog using data-driven frameworks (ICE/PIE), focusing resources on the highest-impact opportunities. • Coordinate with Design, Development, and Merchandising to keep tests shipping without delays, and document the workflow so it scales. • Leverage quantitative analysis, session replay, heatmaps, and voice-of-customer insights to identify and validate high-potential opportunities. • Prioritize mobile conversion, where most DTC traffic and friction lives, while protecting Core Web Vitals. • Translate testing activity into clear business value, reporting ROI of the experimentation program to leadership.
Job Requirements
- Hands-on CRO / experimentation experience in a DTC, e-commerce, or consumer environment.
- Strong statistical rigor: proper experimental design, significance testing, and sample-size calculations to ensure valid, actionable results.
- Data analysis mastery — comfortable synthesizing GA4, session-replay, heatmap, and funnel data into optimization opportunities and testable hypotheses.
- Experience evaluating, implementing, and optimizing A/B testing platforms for scalability, accuracy, and team adoption.
- Independent prioritization — you filter work through impact-vs-effort frameworks without waiting for direction.
- Strong async communication — you document decisions, insights, and next steps clearly for a distributed team across time zones.
- AI fluency — you use AI tools to accelerate hypothesis generation, test analysis, and insight synthesis.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible working hours
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