• Own paid acquisition strategy and hands-on execution across Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and emerging channels. • Manage campaign performance, pacing, budget allocation, lead quality, and business impact. • Optimize campaign structure, targeting, keywords, audiences, creative, and offers to improve qualified lead generation and pipeline contribution. • Own paid media budget planning, pacing, and ROI reporting in partnership with Finance, Sales and Marketing leadership. • Own the CRO roadmap across landing pages, demo request paths, forms, CTAs, and key conversion journeys. • Build and run a structured testing program across landing pages, messaging, offers, creative, forms, and funnel journeys. • Use AI tools to accelerate campaign analysis, creative testing, keyword research, audience research, competitive intelligence, and reporting. • Build repeatable growth systems that make paid acquisition, CRO, and experimentation more scalable and data driven. • Develop dashboards and recurring insights that show what is working, what is not, and where to invest next. • Partner with Product Marketing, Creative, Web, Marketing Operations, and Sales to improve campaign performance, lead quality, and pipeline outcomes.

• Own CRO and personalization strategy, analytics, and technology. • Develop and maintain an aggressive experimentation and insights roadmap. • Execute continuous optimizations across web surfaces. • Create personalized and highly targeted website experiences based on key segments and personas. • Develop a deep understanding of our target audience to deliver the right message at the right time to the right audience. • Spot and troubleshoot bugs and other issues within existing landing pages. • Analyze optimization performance and provide regular reports and analysis of outcomes and insights of tests. • Own paid landing page performance and help increase efficiency from paid programs. • Partner with Digital, Field, Content, PMM, and Web Marketing teams to launch new landing pages and onsite experiences to support a variety of marketing programs. • Report frequently on what you are learning and share insights about our ICP and CRO activities.

• Support and advise successful e-commerce brands such as AG1, Huel, and Kinobody • Hands-on implementation for clients • Build and optimize funnels • Create high-converting copy • Execute A/B tests

• Optimize digital customer journeys across multiple brands, products, and services. • Analyze customer behavior and improve landing pages. • Optimize lead magnets and increase webinar registrations. • Improve email performance and reduce funnel abandonment. • Leverage AI to personalize customer experiences. • Collaborate with Marketing, Sales, Product, Design, Copywriting, AI Engineering, Automation, Operations, and Executive Leadership.