• Build a structured experimentation system from idea to execution • Identify the highest-impact growth opportunities across the customer journey • Challenge product, UX and business decisions using data • Help teams prioritise what should actually be built • Create a framework to collect, organise and prioritise ideas across teams • Define hypotheses, success metrics and experimentation plans • Identify opportunities across acquisition, activation, conversion, retention and marketplace performance • Analyse user behaviour and business performance using data • Work with Product and Engineering to execute experiments • Measure results and document learnings • Mentor teams on experimentation best practices and contribute to building a strong experimentation culture

Role Description We're running a paid study on digital resources tailored for expecting parents. We are evaluating a new website designed to support mothers during their pregnancy journey. Your insights will directly help us refine the interface and ensure crucial information is easy to find. During a 25-minute remote session, you will complete a guided usability test of a prototype website. We will ask you to share your screen and navigate through several pages while thinking aloud. You will react to the layout, describe how you would locate specific resources, and answer follow-up questions about your overall experience. The goal is to observe how naturally the site flows for a first-time user. Qualifications - Currently pregnant with your first child - Comfortable joining a remote video call and sharing your screen - Willing to provide honest, constructive feedback on web design Requirements - Share your screen and navigate through a prototype website - Complete specific tasks to locate information on the platform - Think aloud to explain your reactions and thought processes - Provide feedback on the layout, clarity, and overall user experience Compensation - $25 one-time Company Description Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets. Learn more at terac.com or on YouTube at @jointerac .

• Own paid acquisition strategy and hands-on execution across Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and emerging channels. • Manage campaign performance, pacing, budget allocation, lead quality, and business impact. • Optimize campaign structure, targeting, keywords, audiences, creative, and offers to improve qualified lead generation and pipeline contribution. • Own paid media budget planning, pacing, and ROI reporting in partnership with Finance, Sales and Marketing leadership. • Own the CRO roadmap across landing pages, demo request paths, forms, CTAs, and key conversion journeys. • Build and run a structured testing program across landing pages, messaging, offers, creative, forms, and funnel journeys. • Use AI tools to accelerate campaign analysis, creative testing, keyword research, audience research, competitive intelligence, and reporting. • Build repeatable growth systems that make paid acquisition, CRO, and experimentation more scalable and data driven. • Develop dashboards and recurring insights that show what is working, what is not, and where to invest next. • Partner with Product Marketing, Creative, Web, Marketing Operations, and Sales to improve campaign performance, lead quality, and pipeline outcomes.

• Own CRO and personalization strategy, analytics, and technology. • Develop and maintain an aggressive experimentation and insights roadmap. • Execute continuous optimizations across web surfaces. • Create personalized and highly targeted website experiences based on key segments and personas. • Develop a deep understanding of our target audience to deliver the right message at the right time to the right audience. • Spot and troubleshoot bugs and other issues within existing landing pages. • Analyze optimization performance and provide regular reports and analysis of outcomes and insights of tests. • Own paid landing page performance and help increase efficiency from paid programs. • Partner with Digital, Field, Content, PMM, and Web Marketing teams to launch new landing pages and onsite experiences to support a variety of marketing programs. • Report frequently on what you are learning and share insights about our ICP and CRO activities.