Applause logo
Applause

With Applause, your employees will act like owners and help you win more lifelong customers.

Senior Content Marketing Manager

Content Marketing ManagerContent Marketing ManagerFull TimeRemoteLeadTeam 11-50H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Senior Content Marketing Manager

Applause

Role Description This role’s purpose is to generate high-quality content that converts Applause’s audience, resulting in at least $2m in new sales pipeline and $900,000 in ARR contribution from content channels. The Sr. Content Marketing Manager will own all content initiatives, including: - Ads - Short- and long-form copy (blogs, ebooks, infographics, etc.) - Thought leadership presentations - SEO and AEO strategy This person will work closely with the Director of Marketing to define and execute our content marketing strategy. Responsibilities: - Own the content calendar from beginning to end, including quarterly editorial planning - Plan, organize, execute, and publish content at a rapid pace to support all company initiatives - Work with our creative team to execute best-in-class digital assets (videos, case studies, ebooks, etc.) for use in demand generation campaigns, sales enablement, and event strategies - Conduct primary and secondary research and synthesize data into compelling content deliverables - Define and execute Applause’s thought leadership strategy - Be the driving force behind audience personas, research, and topic selection - When needed, cultivate an on-demand team of freelancers & agencies, manage all relationships and deadlines Qualifications - 5+ years of experience in content marketing for a US-based B2B SaaS or Home Services company - Incredible content writing & editing chops, with a multi-disciplinary skillset in writing, video, and design - Ability to adapt and find creative solutions to unforeseen challenges - Strong work ethic and discipline - Effective in a remote setup with a stable 50+ Mbps internet connection Benefits - 100% remote w/ no office mandate - Earned PTO - 20 official company holidays - Health care - Life insurance - Amazing colleagues - Energetic culture that is positive and celebrates together - Inspiring mission & software product - Ability to grow your career in a fast-growing tech startup Company Description Applause is a SaaS start-up founded by experienced entrepreneurs and backed by the best VCs in Silicon Slopes. We’re focused on helping companies supercharge their team’s performance so they can win more lifelong customers.

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