• Own the acquisition product roadmap • Define and execute PandaDoc's top-of-funnel product strategy, from freemium entry points to AI-native discovery surfaces • Own the roadmap for acquisition-related product surfaces: From MCPs and skills to sharing mechanics and new entry points • Partner with engineering, design, and data to ship product changes that move acquisition metrics • Build acquisition loops, not just features • Design growth systems that compound: product loops, integrations, template distribution, sharing mechanics, and workflow ecosystems • Identify ways PandaDoc naturally spreads through collaboration, workflows, and document sharing • Turn user behavior and product capabilities into scalable acquisition engines • Explore and validate new distribution surfaces • Develop product strategy for emerging acquisition channels including generative search (GEO), AI discovery surfaces, MCP servers, agent marketplaces, and ecosystem integrations • Identify new ways PandaDoc can be surfaced, recommended, and activated within AI workflows and automation ecosystems • Run scoped product experiments to validate new distribution mechanics before committing to full builds • Drive a high-velocity experimentation practice • Maintain a rigorous experimentation roadmap for acquisition loops and onboarding entry points • Define hypotheses, instrument experiments, analyze results, and translate learnings into product decisions • Balance quick experiments with longer-horizon product investments • Use data to drive decisions • Own the acquisition funnel metrics: traffic, signups, activation, and channel-level conversion • Work with analytics to build clear measurement frameworks for new acquisition initiatives • Identify the leading indicators that predict sustainable growth • Partner across the company • Work closely with engineering, design, marketing, and GTM to execute acquisition initiatives • Align leadership around evolving acquisition strategies and emerging opportunities • Represent the acquisition roadmap in planning processes and to executive stakeholders

• Own the acquisition product roadmap. • Define and execute PandaDoc's top-of-funnel product strategy, from freemium entry points to AI-native discovery surfaces. • Own the roadmap for acquisition-related product surfaces: From MCPs and skills to sharing mechanics and new entry points. • Partner with engineering, design, and data to ship product changes that move acquisition metrics. • Design growth systems that compound: product loops, integrations, template distribution, sharing mechanics, and workflow ecosystems. • Identify ways PandaDoc naturally spreads through collaboration, workflows, and document sharing. • Turn user behavior and product capabilities into scalable acquisition engines. • Develop product strategy for emerging acquisition channels including generative search (GEO), AI discovery surfaces, MCP servers, agent marketplaces, and ecosystem integrations. • Identify new ways PandaDoc can be surfaced, recommended, and activated within AI workflows and automation ecosystems. • Run scoped product experiments to validate new distribution mechanics before committing to full builds. • Maintain a rigorous experimentation roadmap for acquisition loops and onboarding entry points. • Define hypotheses, instrument experiments, analyze results, and translate learnings into product decisions. • Balance quick experiments with longer-horizon product investments. • Own the acquisition funnel metrics: traffic, signups, activation, and channel-level conversion. • Work with analytics to build clear measurement frameworks for new acquisition initiatives. • Identify the leading indicators that predict sustainable growth. • Work closely with engineering, design, marketing, and GTM to execute acquisition initiatives. • Align leadership around evolving acquisition strategies and emerging opportunities. • Represent the acquisition roadmap in planning processes and to executive stakeholders.

• Own the product strategy and roadmap for the agentic AI experience • Drive continuous improvement of AI agent performance • Partner with engineering, data science, and clinical stakeholders to translate needs into product requirements • Collaborate with the BIH human-in-the-loop team to ensure seamless handoff between AI-led and human-led workflows • Lead, coach, and develop a Product Manager and Product Owner

Role Description We are seeking a strategic, passionate, and execution-oriented Senior Product Marketing Manager to lead platform product marketing for the M-Files Context-First Document Management platform. This role owns positioning, messaging, go-to-market strategy, and market leadership for our AI, cloud, and core platform capabilities. This is a highly cross-functional role requiring close collaboration with Product Management, Industry Marketing, Sales, Customer Success, Enablement, and Partner teams. Key Responsibilities - Platform Strategy & Positioning - Own and refine the overarching platform story, with special emphasis on context-first document management, AI and agentic automations, scalability, security, and extensibility. - Define differentiated messaging and value propositions for platform capabilities across personas and industries. - Ensure consistency and clarity of platform-level messaging across all marketing and sales touchpoints. - Go-to-Market Execution (Market Launches, Content, Campaign Support) - Lead platform feature releases, orchestrating cross-functional launch strategies for AI, cloud, and core platform enhancements. - Partner with Product Management to influence roadmap decisions based on market opportunity, customer needs, and competitive insights. - Drive content strategy for platform launches, including pitch decks, solution briefs, whitepapers, demos, customer stories, webpages, and sales tools. - Market Intelligence & Competitive Analysis - Own competitive and market intelligence for platform-level capabilities, especially in AI-driven information management and cloud content services. - Identify market trends, customer pain points, and emerging competitors to guide product and GTM strategy. - Deliver actionable insights to Sales, Product, and Executive teams. - Cross-Functional Enablement - Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers. - Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content. - Thought Leadership - Collaborate with the cross-functional teams to position M-Files as an industry leader in AI-powered information management. - Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert. Qualifications - 8+ years of product marketing experience, including at least 3 years in a leadership role. - Demonstrated success in marketing platform technologies, SaaS, AI, or cloud-based enterprise solutions. - Strong understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions. - Proven experience managing successful cross-functional launches. - Excellent communication, storytelling, and executive presentation skills. - Experience managing or mentoring team members. Preferred - Experience in content management, information management, workflow automation, or knowledge management markets. - Background working closely with Product Management teams in a fast-moving technical environment. - Experience supporting global sales and partner ecosystems. Success in This Role Looks Like - A unified, compelling platform narrative that clearly differentiates M-Files in the AI and cloud space. - Strong GTM execution for platform and AI releases, leading to measurable impact on pipeline, adoption, and competitive wins. - Sales and partners consistently using platform messaging and tools with confidence. - A highly aligned and effective product marketing function across platform and UX. - Recognition of M-Files as a leading innovator in AI-powered information and knowledge management. Participation in our Recruitment Process - Initial Phone Screen w/People & Culture Team Member - Hiring Manager - VP, Product Marketing - Internal Team Interview/Stakeholder(s) - Chief Marketing Officer Why M-Files? We are a global company with Finnish roots and a strong passion for delivering innovative solutions that transform industries. By joining M-Files, you will have the opportunity to shape the future of knowledge work automation while growing your expertise in a collaborative and supportive environment. What We Offer - As a remote enabled company our employees enjoy the flexibility to establish their own life/work balance. - 10 paid holidays annually. - Unlimited PTO. - Matching 401K Plan (25% of employees' contribution up to the IRS max). - Health insurance (PPO and HDHP/HSA plans offered). - Dental insurance. - Vision insurance. - Life insurance (1x employee salary). - Short-term disability (employer paid). - Long-term disability (employer paid). - Flexible Spending Plan (medical and dependent).