• Define value proposition, positioning, and reusable artifacts for your assigned Program or Blueprint, and align sales and delivery • Build business cases covering market fit, ROI, and competitive positioning, and translate them into scoped statements of work • Run market and use case validation, workshops, and user research, and turn findings into demos and first deployments • Stand up Cowork Activation, Agentic SDLC with Claude Code, or Blueprint Activation on live client data, driving rapid prototyping from use case to context to result • Build with the Provectus delivery stack, including Claude Code, AWOS, MCP servers, Skills, and plugins • Define solution vision and roadmap for GenAI and agentic engagements, RAG, and agentic workflows • Break complex work into incremental releases and balance delivery against technical debt and architecture • Lead Agile execution across backlog, sprint planning, and release process, following a Sprint, Enable, Realize engagement model • Contribute to the measurement framework behind our board level AI Maturity Index, ROI signal, and cost read • Define success metrics and analytics, and drive continuous improvement through root cause analysis • Support change management, enablement, and reusable playbooks so wins repeat across accounts

• Own discovery. Run the company's continuous voice-of-customer function and synthesize customer insights to drive our roadmap. • Define, prioritize, and launch new features that expand the scope of design activities automated by ACP. • Own specification. Supply what strong engineering teams need most: customer intent, precise requirements, acceptance criteria, and tradeoff decisions. • Set the pace. You'll champion a culture where speed of delivery is a core value. • Keep the company aligned. Customer support, sales, marketing and training teams always know what's shipped, what's committed, and what's future scope. • Measure what matters. Define and report the metrics that tell us whether the product works.

• Own the acquisition product roadmap • Define and execute PandaDoc's top-of-funnel product strategy, from freemium entry points to AI-native discovery surfaces • Own the roadmap for acquisition-related product surfaces: From MCPs and skills to sharing mechanics and new entry points • Partner with engineering, design, and data to ship product changes that move acquisition metrics • Build acquisition loops, not just features • Design growth systems that compound: product loops, integrations, template distribution, sharing mechanics, and workflow ecosystems • Identify ways PandaDoc naturally spreads through collaboration, workflows, and document sharing • Turn user behavior and product capabilities into scalable acquisition engines • Explore and validate new distribution surfaces • Develop product strategy for emerging acquisition channels including generative search (GEO), AI discovery surfaces, MCP servers, agent marketplaces, and ecosystem integrations • Identify new ways PandaDoc can be surfaced, recommended, and activated within AI workflows and automation ecosystems • Run scoped product experiments to validate new distribution mechanics before committing to full builds • Drive a high-velocity experimentation practice • Maintain a rigorous experimentation roadmap for acquisition loops and onboarding entry points • Define hypotheses, instrument experiments, analyze results, and translate learnings into product decisions • Balance quick experiments with longer-horizon product investments • Use data to drive decisions • Own the acquisition funnel metrics: traffic, signups, activation, and channel-level conversion • Work with analytics to build clear measurement frameworks for new acquisition initiatives • Identify the leading indicators that predict sustainable growth • Partner across the company • Work closely with engineering, design, marketing, and GTM to execute acquisition initiatives • Align leadership around evolving acquisition strategies and emerging opportunities • Represent the acquisition roadmap in planning processes and to executive stakeholders

• Own the acquisition product roadmap. • Define and execute PandaDoc's top-of-funnel product strategy, from freemium entry points to AI-native discovery surfaces. • Own the roadmap for acquisition-related product surfaces: From MCPs and skills to sharing mechanics and new entry points. • Partner with engineering, design, and data to ship product changes that move acquisition metrics. • Design growth systems that compound: product loops, integrations, template distribution, sharing mechanics, and workflow ecosystems. • Identify ways PandaDoc naturally spreads through collaboration, workflows, and document sharing. • Turn user behavior and product capabilities into scalable acquisition engines. • Develop product strategy for emerging acquisition channels including generative search (GEO), AI discovery surfaces, MCP servers, agent marketplaces, and ecosystem integrations. • Identify new ways PandaDoc can be surfaced, recommended, and activated within AI workflows and automation ecosystems. • Run scoped product experiments to validate new distribution mechanics before committing to full builds. • Maintain a rigorous experimentation roadmap for acquisition loops and onboarding entry points. • Define hypotheses, instrument experiments, analyze results, and translate learnings into product decisions. • Balance quick experiments with longer-horizon product investments. • Own the acquisition funnel metrics: traffic, signups, activation, and channel-level conversion. • Work with analytics to build clear measurement frameworks for new acquisition initiatives. • Identify the leading indicators that predict sustainable growth. • Work closely with engineering, design, marketing, and GTM to execute acquisition initiatives. • Align leadership around evolving acquisition strategies and emerging opportunities. • Represent the acquisition roadmap in planning processes and to executive stakeholders.