What the Role Is Registry is the heart of Babylist – how we help growing families feel prepared during one of life's most consequential transitions, and the acquisition and commercial engine powering the rest of our business. We're hiring a design leader to own it. This role is the durable design and experience owner for Registry, accountable for the UX, vision, KPIs, and quality bar that define how it feels. You translate company goals into clear priorities so your org always knows what to work on and why. You take bold bets, pushing past safe incrementalism to make the case for step-function improvements — advocating for customers' long-term needs while ensuring business impact. You epitomize being a builder: getting into the work, codebase, and data directly rather than delegating, standing up prototypes and contributing to production-quality interfaces when that's fastest. You partner with engineers, PMs, and analysts as peer-builders, setting the standard for what an AI-native designer creates. You shape the craft standards and operating model that define Design at Babylist, leading the team's transition to AI-native product development at scale. Reports to the VP, Head of Product Design and Research; sits on the Consumer Tech Leadership team; leads 3–4 product designers. Who You Are - Strategic visionary. You combine user needs, business priorities, and sharp product and design sense into an inspirational vision that articulates the future, allowing the org to work backward with clarity and strategic focus. - Craft and experience obsessed. You care deeply about how things feel, not just how they function. You polish the details like transitions, motion, and accessibility. You hold a high bar for delight and have a portfolio of shipped consumer product work across web and native mobile that demonstrates this. - Systems thinker. You see the full picture. You think about how a single interaction fits into a broader experience, how Registry flows connect across the Babylist ecosystem, and how the design system enables all of it. - AI-native practitioner-leader. You use AI tools to prototype, explore, and iterate at speed. You stay close to the craft, review work at depth, and can build when building is the fastest path to impact. You lead from a place of real craft knowledge and hands-on understanding of what it takes to ship. - Human-and-data-centered. You know how to leverage (and plan and run) generative and evaluative research to unlock actionable insights that guide product decisions. You bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale via concise and impactful communication. - Industry aware and pattern fluent. You stay current with modern product design to borrow what's proven and challenge what's stale. You know the interaction patterns, design system conventions, and digital product best practices that have become table stakes, and when to apply them or evolve them. - Clear and critical thinker. You cut through complexity with thoughtful synthesis of competing inputs, stress-testing assumptions, and communicate your point of view with extreme clarity. You don't mistake collaboration for consensus and encourage productive conflict, preferring to surface misalignment early to accelerate and de-risk decisions. - Outcome owner. You don't celebrate shipping, you own impact. You instrument your own work, track whether it's moving the right metrics, and hold yourself and your org accountable for meaningful results. - People leader. You hire, develop, retain, and inspire a team of designers. You give direct, honest feedback, manage performance with care and clarity, and create an environment where designers do their best work. - Operational leader. You build and maintain the systems, rituals, and processes that allow your team to execute with quality and consistency. You know the difference between process that enables and process that burdens, and you make deliberate choices about both. - Adaptable to change. You select for change, not against it. You jump in where needed, working across team boundaries without waiting for permission. You are humble, low-ego, and biased toward action. You bring curiosity to ambiguity, not anxiety. - Excited about the AI transformation. You believe this is the most interesting moment in modern design careers, and you want to help shape what an AI-first design organization looks like both at Babylist and as a category. How You Will Make An Impact - Own the Registry experience end-to-end. Think holistically about user flows, brand expression, information architecture, and interaction patterns across the full Babylist cross-platform ecosystem. You are accountable for the quality and outcomes of everything your team ships. - Lead with equal parts vision, strategy, and execution. Connect design vision to company strategy and business goals. Articulate where the Registry experience should be in 12-18 months and, together with your PM and Engineering peers, set strategy by defining the sequence of bets that get us there while earning organizational alignment. - Define excellence. Set the bar for quality, delight, and product excellence by demonstrating and teaching the organization what great looks and feels like. Eschew perfection for learning that propels the product toward your high bar. - Stay deeply connected to users and the work. Plan and execute research to ground design decisions in how families actually behave. Lead from a place of real craft knowledge and hands-on understanding of what it takes to ship. - Operate with agency. Don't wait for permission. Create the conditions for your and your team's success. Bias toward action, starting before you have the full picture and bringing others along as you learn. Hold yourself and others accountable and avoid attributing setbacks to external conditions. - Serve as a model for AI-first Design at Babylist. Use AI-native workflows in your own work, ship things yourself, and help define the rituals and practices that the rest of the function will adopt. - Scale design democratization. Build AI-enabled workflows that bring others into design tools, creating the conditions for non-designers to contribute meaningfully to the experience layer. Act as a consultant and quality bar on that work, not a gatekeeper. - Build a high-performing design team. Hire, develop, retain, and organize designers that execute with speed and quality. Create a growth-mindset-fueled environment where designers do their best work. Manage performance directly and invest in the career growth of everyone on your team. - Multiply your team. Be an excellent partner to engineering, product management, analytics, marketing, and merchandising leaders as co-builders to move the highest-impact work forward. Bring tighter problem framing, sharper user insight, and prototypes that make decisions easier to make. - Contribute to the shape of the Consumer Tech organization. Work with the VP of Product Design, your peers, and other leaders across Tech to evolve our operating model, our hiring bar, and our craft standards as the team transitions. Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management and invest in tools and opportunities to connect with colleagues - We build products that positively impact millions of people's lives - AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Compensation & Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.

• Collaborate closely with Product Managers and Engineers to design thoughtful, intuitive product experiences. • Make a big impact on a small team building Homeward’s digital product experience. • Manage feature roll-outs end-to-end. Conduct research interviews and create wireframes and mockups for engineering then help test, release, and continually improve the final experience. • Support re-building our design system that includes fonts, colors, and components, to ensure a consistent user experience across our apps • Seek feedback and coordinated launch efforts with every segment of the organization from Sales to Operations to Finance • Analyze what competitors are doing in the space to differentiate and distinguish our experience.

Role Description The Fetch Product Design team is responsible for the entirety of design within the Fetch app—from user experience design to creative direction and production. Our goal is to deliver a fun experience that our shoppers (and partners) love and can’t live without. Fetch is looking for experienced Senior Product Designers to join our team. You will be working within a focused, balanced team; it is your responsibility to lead efforts which measurably improve people’s lives. We work in a startup atmosphere where individuals take ownership and have significant impact on the final product. Product designers at Fetch must be: - Risk-takers: You’ve got ample room to fail and no time to play it safe. - Endlessly curious: You never hesitate to ask “why” and tirelessly seek out innovative solutions. - Expert collaborators: You are equally comfortable working side-by-side with executive stakeholders, teammates, and non-technical colleagues as you are with your fellow designers. - UI craftspeople: A background in visual design is not required but a well-practiced eye for detail & aesthetics absolutely is. Your shipped mobile app work needs to knock our socks off. - Radically scrappy: You thrive in ambiguity and won’t hesitate to get exactly what you need to keep moving ahead. You can get stuff done! - Team-players: Our secret sauce is our team dynamic; we don’t have time for egos. By month 3 you will be: - Intimately familiar with the Fetch app; using it in your daily life. - Integrated within your team. - Understanding your team’s focus, goals, and KPIs. - Developing strong working relationships with the Product and Engineering leads within your team. - Leading design critiques of your work with cross-functional stakeholders and peers. By month 6 you will be: - Influencing & making decisions within your team. - Developing strong working relationships outside of your team with key stakeholders and other cross-functional teams. - Exploring the unknowns—what opportunities are untouched? - Well on your way to launching your first feature(s) into production. By year 1 you will be: - Influencing decisions outside of your team for the larger organizations. - Thriving in ambiguity within your team and the larger organization. - Launching multiple features into production with iterations on the work in motion. Qualifications - 3+ years of relevant experience, native mobile app design experience required. - Experience building growth- and retention-focused products (ideally sign-up and onboarding experiences). - Experience with Figma, Miro, and Protopie. - Experience with animation (ideally Rive). - A tendency to self-direct and lean on their own prioritization methods to get their work done in a fast-paced startup environment. Requirements - Competitive compensation packages including base, equity, and benefits. - Base salary range for this position is $149,592 - $175,990. Benefits - Discover our benefits and how our employees live rewarded at https://fetch.com/careers .

• Own the craft • Work hands-on in Figma on the most important product flows. Design and refine mobile app, onboarding, calibration, subscription, insights, and retention experiences. Raise the standard of interaction design, visual design, motion, typography, and detail across everything we ship. • Lead design systems • Build, maintain, and evolve scalable Figma libraries, components, patterns, and documentation. Set standards for UI, motion, accessibility, and handoff. Use AI tools intelligently to accelerate ideation, prototyping, and iteration. • Work with designers, engineers, firmware / hardware and algo teams to deliver best in class UX and design across all our touchpoints and products. • Set the quality bar • Be the person who defines what good looks like. Give clear, high-judgement feedback. Bring conviction without ego. Protect the product from fragmented or inconsistent experiences. When people at the company think of design they will turn to you - be it product, hardware, a presentation or even our accessories. You’ll have a strong opinion based on your passion and years of experience. • Grow the team • Manage and coach the design team. Create strong rituals for critique, review, and design QA. Help designers improve their craft, speed, and confidence. Work closely with Product, Engineering, Brand, and Growth.