LifeWay Christian Resources is a nonprofit ministry headquartered in Nashville, Tennessee and a leading global provider of Christian supplies and resources. Fou
Marketing Operations Specialist
Location
United States
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Operations Specialist
LifeWay Christian Resources
• Lead cross-functional collaboration with marketing, sales, analytics, and IT teams to design sophisticated, data-driven multi-step campaigns and customer journeys • Serve as the advanced power user for Salesforce Marketing Cloud — building complex journeys, automation logic, dynamic personalization, and configuration governance • Monitor and enforce compliance with CAN-SPAM, GDPR, and CCPA regulations, partnering with legal and security teams on risk mitigation • Develop and oversee A/B and multivariate testing frameworks, identifying optimization opportunities and establishing governance standards for campaign operations • Manage and oversee the Form creation process and tool set and its interaction with Marketing Cloud. Own segmentation architecture, subscriber lifecycle management, list governance, and data integrity across marketing audiences including Preference Center. • Partner with analytics teams to enrich targeting models and ensure accurate, compliant audience selection for every campaign • Manage and optimize supporting tools and integrations and automations across Salesforce and Marketing Cloud environments, contributing to system enhancements and workflow improvements • Build advanced dashboards, interpret KPI trends, and deliver actionable insights and recommendations that inform go-to-market strategies and demonstrate campaign impact
Job Requirements
- Bachelor's degree in Marketing, Information Technology, or related field - required
- 4+ years of experience in a B2B marketing environment supporting digital campaigns and customer engagement
- 2+ years of hands-on experience with Salesforce Marketing Cloud including complex Journey design, automation, and configuration
- 2+ years of experience with Google Analytics 4 and related analytics tools
- Proficiency in data analysis, SQL querying, and data visualization with the ability to translate insights into leadership-ready recommendations
- Advanced capability in email marketing strategy, segmentation, and dynamic content personalization
- Working knowledge of HTML/CSS and familiarity with JavaScript and Python in marketing operations contexts
- Strong project management and prioritization skills with the ability to manage multiple concurrent initiatives independently
- Actively involved in an evangelical Christian church.
Benefits
- healthcare
- vacation and sick time
- holiday pay
- care days
- 401(k) plan
- maternity and paternity leave
- adoption assistance
- mission trip time
- equipment and resources for a productive workspace
Related Guides
Related Categories
Related Job Pages
More Marketing Operations Jobs
Marketing and Operations Manager
GRATITUDE WEIGHT LOSS HONOLULU LLCGratitude Weight Loss Honolulu LLC is a wellness-focused company dedicated to helping clients achieve lasting, meaningful health transformations. We pride ourselves on a compassionate, client-first approach that has earned the trust and loyalty of those we serve. Our team enjoys a supportive, mission-driven culture where your work truly makes a difference in people's lives.
Role Description Gratitude Weight Loss Honolulu LLC is looking for a driven and detail-oriented Remote Marketing and Operations Manager to join our growing team. In this dynamic role, you'll be at the intersection of strategy and execution — helping us expand our reach and keep our operations running smoothly. If you're passionate about health and wellness marketing and love building efficient systems, this is the opportunity for you! - Develop and execute digital marketing campaigns across social media, email, and paid advertising channels - Oversee day-to-day business operations to ensure efficiency and alignment with company goals - Manage content creation, scheduling, and brand messaging to drive client acquisition - Analyze marketing performance metrics and adjust strategies to optimize ROI - Coordinate with internal teams and vendors to streamline operational workflows - Support client onboarding processes and maintain a high standard of customer experience - Identify growth opportunities and implement scalable systems and processes Qualifications - 2+ years of experience in marketing, operations management, or a related field - Proven track record managing digital marketing campaigns and operational systems - Strong proficiency with marketing tools such as Meta Ads, Google Ads, or email platforms - Excellent organizational and project management skills with the ability to multitask remotely - Experience in the health, wellness, or weight loss industry is a strong plus - Self-motivated, proactive, and comfortable working independently in a remote environment - Strong written and verbal communication skills Benefits - Bonus based on performance - Employee discounts - Flexible schedule - Free uniforms Company Description Gratitude Weight Loss Honolulu LLC is a wellness-focused company dedicated to helping clients achieve lasting, meaningful transformations through personalized weight loss solutions. Our clients love us for our compassionate, results-driven approach that prioritizes their long-term health and well-being. We foster a supportive and purpose-driven work culture where every team member plays a vital role in changing lives.
Marketing Operations Analyst Mexico Were looking for a Marketing Operations Analyst to join our RevOps team. Youll own the full marketing operations and analytics stack - conversion tracking, HubSpot workflows, lead lifecycle management, and attribution modeling. Youll work at the intersection of marketing data and revenue processes, ensuring our systems reflect reality and our team can move fast on the right insights. This role takes on high-priority work currently bottlenecking the team and serves as the operational backbone for analytics, audience building, and marketing automation. What youll do Marketing analytics & tracking - Set up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpot - Analyze website traffic, user behavior, SEO performance, and campaign ROI - Build and maintain dashboards for Paid, SEO, and revenue funnel analysis - Monitor lead generation metrics - MQLs, SQLs, and conversion paths across the funnel Revenue operations & lead management - Manage HubSpot lead routing, audience lists, workflows, and automation - Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce) - Handle email validation, lead scoring, and list hygiene - Communicate effectively across the revenue cycle - from first touch to closed deal Website & experimentation - Set up A/B tests and manage their analytics layer - Configure events, data layers, and custom scripts for tracking - Analyze traffic anomalies and bot/crawler activity - Work with experimentation tools such as VWO Marketing attribution - Maintain and improve attribution models (first-touch, last-touch, linear) - Perform manual attribution of unattributed opportunities - Calculate and report on marketing and sales cost efficiency Requirements Must-have - 2+ years in marketing analytics, marketing operations, or a RevOps-adjacent role - Strong HubSpot proficiency - workflows, automation, audience building, lead routing - Hands-on experience with GA4, Google Tag Manager, and conversion tracking - Solid understanding of the B2B SaaS lead lifecycle (MQL → SQL → Opportunity → Revenue) - Working knowledge of SEO fundamentals and SEO analytics - Experience with A/B testing tools and methodology - Advanced English - written and verbal - Availability to work US time zones (Eastern or Pacific) Strongly preferred - SaaS industry background; US market experience is a plus - Experience with Clay, Mixpanel, Microsoft Clarity, or VWO - Familiarity with BI tools - Power BI, Looker, Tableau, or Superset - Workflow automation experience (Make, Zapier, or similar) Nice to have - Basic SQL or Python for ad hoc data pulls - Google Analytics certification - Experience with attribution modeling (first-touch, last-touch, linear, or custom) What We Offer - Remote-first environment - Strong product/market fit: marketing data product for US-based enterprises - 20 working days of PTO per year - US holidays and additional days off - Professional development reimbursement
Marketing Operations Analyst Serbia Contracted to Full Time Were looking for a Marketing Operations Analyst to join our RevOps team. Youll own the full marketing operations and analytics stack - conversion tracking, HubSpot workflows, lead lifecycle management, and attribution modeling. Youll work at the intersection of marketing data and revenue processes, ensuring our systems reflect reality and our team can move fast on the right insights. This role takes on high-priority work currently bottlenecking the team and serves as the operational backbone for analytics, audience building, and marketing automation. What youll do Marketing analytics & tracking - Set up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpot - Analyze website traffic, user behavior, SEO performance, and campaign ROI - Build and maintain dashboards for Paid, SEO, and revenue funnel analysis - Monitor lead generation metrics - MQLs, SQLs, and conversion paths across the funnel Revenue operations & lead management - Manage HubSpot lead routing, audience lists, workflows, and automation - Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce) - Handle email validation, lead scoring, and list hygiene - Communicate effectively across the revenue cycle - from first touch to closed deal Website & experimentation - Set up A/B tests and manage their analytics layer - Configure events, data layers, and custom scripts for tracking - Analyze traffic anomalies and bot/crawler activity - Work with experimentation tools such as VWO Marketing attribution - Maintain and improve attribution models (first-touch, last-touch, linear) - Perform manual attribution of unattributed opportunities - Calculate and report on marketing and sales cost efficiency Requirements Must-have - 2+ years in marketing analytics, marketing operations, or a RevOps-adjacent role - Strong HubSpot proficiency - workflows, automation, audience building, lead routing - Hands-on experience with GA4, Google Tag Manager, and conversion tracking - Solid understanding of the B2B SaaS lead lifecycle (MQL → SQL → Opportunity → Revenue) - Working knowledge of SEO fundamentals and SEO analytics - Experience with A/B testing tools and methodology - Advanced English - written and verbal - Availability to work US time zones (Eastern or Pacific) Strongly preferred - SaaS industry background; US market experience is a plus - Experience with Clay, Mixpanel, Microsoft Clarity, or VWO - Familiarity with BI tools - Power BI, Looker, Tableau, or Superset - Workflow automation experience (Make, Zapier, or similar) Nice to have - Basic SQL or Python for ad hoc data pulls - Google Analytics certification - Experience with attribution modeling (first-touch, last-touch, linear, or custom) What We Offer - Remote-first environment - Strong product/market fit: marketing data product for US-based enterprises - 20 working days of PTO per year - US holidays and additional days off - Professional development reimbursement
Marketing Automation Specialist
Prime System Solutions"Empowering Excellence, Ensuring Continuity, Uninterrupted Success"
• Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms. • Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution. • Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking. • Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation. • Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies. • Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams. • Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data. • Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation. • Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities. • Monitor campaign performance and recommend optimization strategies based on engagement and conversion data. • Develop and maintain dashboards and reports that measure marketing performance across the entire funnel. • Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends. • Deliver weekly, monthly, and executive-level reports with actionable recommendations. • Translate marketing data into strategic insights that support business growth and decision-making. • Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up. • Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops. • Identify operational inefficiencies and recommend process, technology, or data improvements. • Help establish reporting standards and maintain a single source of truth for marketing performance. • Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.

