Marketing Operations Analyst Serbia   Contracted to Full Time Were looking for a Marketing Operations Analyst to join our RevOps team. Youll own the full marketing operations and analytics stack - conversion tracking, HubSpot workflows, lead lifecycle management, and attribution modeling. Youll work at the intersection of marketing data and revenue processes, ensuring our systems reflect reality and our team can move fast on the right insights. This role takes on high-priority work currently bottlenecking the team and serves as the operational backbone for analytics, audience building, and marketing automation. What youll do Marketing analytics & tracking - Set up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpot - Analyze website traffic, user behavior, SEO performance, and campaign ROI - Build and maintain dashboards for Paid, SEO, and revenue funnel analysis - Monitor lead generation metrics - MQLs, SQLs, and conversion paths across the funnel Revenue operations & lead management - Manage HubSpot lead routing, audience lists, workflows, and automation - Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce) - Handle email validation, lead scoring, and list hygiene - Communicate effectively across the revenue cycle - from first touch to closed deal Website & experimentation - Set up A/B tests and manage their analytics layer - Configure events, data layers, and custom scripts for tracking - Analyze traffic anomalies and bot/crawler activity - Work with experimentation tools such as VWO Marketing attribution - Maintain and improve attribution models (first-touch, last-touch, linear) - Perform manual attribution of unattributed opportunities - Calculate and report on marketing and sales cost efficiency Requirements Must-have - 2+ years in marketing analytics, marketing operations, or a RevOps-adjacent role - Strong HubSpot proficiency - workflows, automation, audience building, lead routing - Hands-on experience with GA4, Google Tag Manager, and conversion tracking - Solid understanding of the B2B SaaS lead lifecycle (MQL → SQL → Opportunity → Revenue) - Working knowledge of SEO fundamentals and SEO analytics - Experience with A/B testing tools and methodology - Advanced English - written and verbal - Availability to work US time zones (Eastern or Pacific) Strongly preferred - SaaS industry background; US market experience is a plus - Experience with Clay, Mixpanel, Microsoft Clarity, or VWO - Familiarity with BI tools - Power BI, Looker, Tableau, or Superset - Workflow automation experience (Make, Zapier, or similar) Nice to have - Basic SQL or Python for ad hoc data pulls - Google Analytics certification - Experience with attribution modeling (first-touch, last-touch, linear, or custom) What We Offer - Remote-first environment - Strong product/market fit: marketing data product for US-based enterprises - 20 working days of PTO per year - US holidays and additional days off - Professional development reimbursement

• Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms. • Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution. • Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking. • Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation. • Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies. • Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams. • Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data. • Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation. • Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities. • Monitor campaign performance and recommend optimization strategies based on engagement and conversion data. • Develop and maintain dashboards and reports that measure marketing performance across the entire funnel. • Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends. • Deliver weekly, monthly, and executive-level reports with actionable recommendations. • Translate marketing data into strategic insights that support business growth and decision-making. • Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up. • Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops. • Identify operational inefficiencies and recommend process, technology, or data improvements. • Help establish reporting standards and maintain a single source of truth for marketing performance. • Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.

• Develop and implement marketing strategies aimed at brand and/or revenue growth, focusing on social media, paid ads, content creation, and lead generation. • Track and report on the performance of marketing campaigns, adjusting tactics to maximize impact. • Collaborate with teams to produce engaging content that aligns with brand goals, and at times, take the lead in developing content yourself. • Manage budgets and optimize spend across various channels to maximize ROI. • Oversee and refine marketing workflows to ensure efficiency and consistent execution across campaigns. • Develop and maintain detailed content calendars and schedules, ensuring timely delivery of campaigns and content. • Collaborate with cross-functional teams to ensure marketing efforts are aligned with business objectives and KPIs. • Foster strong relationships with internal teams and external partners to drive collaborative success. • Provide insights and guidance to stakeholders, ensuring alignment with broader company goals. • Conduct ongoing analysis of marketing efforts, identifying areas for optimization and refinement. • Keep up-to-date with marketing trends, tools, and best practices to ensure the company remains competitive. • Serve as the point of contact for your client’s emails, phone calls, and other professional communication, ensuring responses are timely and professional. • Manage and streamline the flow of information to ensure your client receives all the relevant updates and data they need. • Prepare and organize materials for meetings, including agendas, presentations, and reports.

• Write engaging outreach emails that resonate with our target professional audiences • Supports email marketing campaigns and lead routing • Handles day-to-day marketing automation tasks • Manages marketing databases and basic reporting • Manage an advanced funnel of leads, ensuring regular communication • Test and measure new outreach and marketing strategies for list-building and conversion • Work closely with company leadership to develop and execute growth strategies • Use data to inform growth decisions, continually optimizing for success