Helping Global Companies Find World-Class Marketing Talent from South Africa
Creative Strategist – DTC Ecommerce
Location
South Africa
Posted
5 days ago
Salary
R52K - R62K / month
Seniority
Senior
Job Description
Creative Strategist – DTC Ecommerce
Marketing Pros
• Own creative strategy across Ajile's ecommerce client roster — spotting what's working, what's fatiguing, and what to test next. • Review performance data and turn it into creative direction • Understand what's working and what's fatiguing • Identify the next creative opportunity • Develop new hypotheses and prioritise what gets briefed and tested • Keep every account's creative pipeline full • Write briefs for video ads, static ads, landing pages, offer tests, iterations, and new angles/hooks • Connect the dots across the whole funnel: customer, awareness stage, hook, angle, offer, creative, landing page, conversion path, and client economics • Research sharper creative angles using various research methods • Act as the pre-launch quality gate for creative work • Keep visibility across the whole pipeline, researched, briefed, in production, ready for QA, launched, performing, and needs iterating.
Job Requirements
- Direct-response ecommerce experience
- Strong understanding of Meta ads
- Experience working with DTC or ecommerce brands
- Ability to write clear creative briefs
- Strong understanding of hooks, angles, offers and customer awareness stages
- Ability to interpret performance data
- Understanding of how creative connects to contribution margin, ROAS and client economics
- Ability to think across ads, landing pages and offers
- Strong customer research ability
- Strong written communication
- Comfortable managing multiple client accounts
- Hands-on, scrappy and willing to get into the details
- Comfortable using AI tools such as Claude to support research, briefing and workflow
Benefits
- 🏡Remote-First, Flexible Work Model
- 🌍Global Visibility
- 🤝Your Own South African Talent Partner
- 📑Full-time South African Employment Contract
- 🧾HR, Payroll & Taxes are taken care of!
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