• Develop and execute refine pilot and go-to-market strategies for new and existing attribution solutions and features (e.g. Yelp’s Conversions API) • Partner with Enablement and go-to-market teams to build and implement targeted adoption strategies to ensure continued growth of critical measurement solutions • Design and lead research initiatives to understand attribution trends and perceptions among clients and prospects and translate insights into actionable recommendations to inform product and go-to-market strategies • Collaborate with Product to create and package measurement frameworks and playbooks tailored to key advertiser segments to help both clients and Yelp win • Co-develop internal resources and provide ongoing expertise to strengthen measurement knowledge across Yelp’s account teams, in partnership with Enablement • Build compelling narratives and positioning, and create marketing content (web resources, case studies etc) to strengthen Yelp’s market presence and address common measurement challenges • Represent the voice of the customer in leadership & cross-functional planning forums, ensuring that go-to-market needs and frontline learnings inform roadmap and priorities • Track and communicate adoption wins & challenges and support ongoing knowledge sharing throughout the organization.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description You are a strategic, results-driven product marketer with deep expertise in digital measurement. You love simplifying complex attribution topics and building compelling narratives that change how advertisers make decisions. You’re energized by new challenges, thrive on cross-functional teamwork, and are excited to make a meaningful impact by shaping how enterprise brands and marketing leaders understand and trust Yelp’s ad performance. As a Senior Product Marketing Manager, you’ll lead go-to-market strategy, solution positioning, and drive adoption at scale for advanced measurement and attribution solutions for some of the world’s biggest brands. In this highly visible role, you’ll act as a bridge between Product, Sales, and Enablement teams - synthesizing client and market insights to help inform our roadmap, advance the organization’s measurement expertise, and elevate Yelp’s reputation as a trusted measurement partner. This is a full-time remote role based in the United States. What you'll do: - Develop and execute refined pilot and go-to-market strategies for new and existing attribution solutions and features (e.g. Yelp’s Conversions API). - Partner with Enablement and go-to-market teams to build and implement targeted adoption strategies to ensure continued growth of critical measurement solutions. - Design and lead research initiatives to understand attribution trends and perceptions among clients and prospects and translate insights into actionable recommendations to inform product and go-to-market strategies. - Collaborate with Product to create and package measurement frameworks and playbooks tailored to key advertiser segments to help both clients and Yelp win. - Co-develop internal resources and provide ongoing expertise to strengthen measurement knowledge across Yelp’s account teams, in partnership with Enablement. - Build compelling narratives and positioning, and create marketing content (web resources, case studies etc) to strengthen Yelp’s market presence and address common measurement challenges. - Represent the voice of the customer in leadership & cross-functional planning forums, ensuring that go-to-market needs and frontline learnings inform roadmap and priorities. - Track and communicate adoption wins & challenges and support ongoing knowledge sharing throughout the organization. Qualifications - You have 8–10 years of relevant experience (including direct work in advertising and adtech/martech measurement solutions) and 4-6 years in B2B Product Marketing. - You are well-versed in privacy trends, attribution methodologies, and advertiser needs for large, enterprise clients. - You have experience working with/supporting sophisticated measurement solutions, including conversion APIs. - You have end-to-end experience owning GTM strategies for technical products and driving research & discovery in ambiguous, fast-moving environments. - You excel at cross-functional collaboration, influencing both strategy and execution. - You are a builder and storyteller, with equally strong analytical and creative chops. - You have excellent project management skills and the ability to multitask. - You are comfortable leveraging AI-powered tools and technologies to drive insights, optimize workflows, and enhance outcomes. - You communicate clearly and persuasively in writing and presentations, and feel comfortable engaging all levels, including C-suite executives. - You value inclusion, enjoy mentoring others, and embrace curiosity and growth. Benefits - Effective your first day: Full medical, vision, and dental. - 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday. - Up to 14 weeks of parental leave. - Monthly wellness subsidy. - Work from home reimbursement. - Flexible spending account. - 401(k) retirement savings plan. - Employee stock purchase plan. - Compensation range for this position is $126,000-$236,000 annually. You may also be offered a bonus and benefits.

• Drive quota planning in the annual Go-To-Market planning process for the CRO organization. • Partner closely with Sales Finance and the rest of Field Operations to design quota and compensation plans for roles across the CRO organization (including core Sales, Customer Success, Ecosystem, Management and others). • Iterate on the Field Planning & Bottoms-up Quota Capacity Models; maintain throughout the year and use to drive insights that improve efficiency of the GTM motion. • Deliver insightful performance analytics that lead to improvements in the design and effectiveness of compensation models. • Monitor quota attainment trends and provide operational support throughout the year. • Own high-impact reporting on all People Performance data points in the CRO organization: hiring to plan, Sales Capacity, Productivity, Quota Attainment, etc. • Provide the CRO organization with thoughtful insights about the effectiveness of Go-To-Market planning initiatives.

• Drive end-to-end lifecycle strategy — from trials and onboarding to activation, adoption, expansion, and value realization. • Create frameworks and playbooks that operationalize lifecycle motions across product, GTM, and customer-facing teams. • Define and articulate compelling customer value journeys rooted in outcomes that matter. • Translate usage data, customer signals, and behavioral insights into actionable initiatives that improve time-to-value. • Develop tools, enablement materials, and messaging that empower Sales, Customer Success, and CX teams to effectively engage customers across lifecycle stages. • Partner with RevOps to operationalize triggers, plays, and metrics that drive consistent lifecycle execution. • Establish clear success metrics for lifecycle performance, measure impact, and iterate based on performance and customer feedback.