Role Description This role manages the development and execution of integrated healthcare professional (HCP) media campaigns for the THV business unit at Edwards Lifesciences. This person will demonstrate applied strategy, cross-functional influence, and executional leadership. The Manager plays a key role in audience strategy, channel planning, and campaign management, ensuring media investments drive measurable impact. Join a high-performing, purpose-driven team within Edwards Lifesciences’ Transcatheter Heart Valves (THV) division, where we communicate the life-changing value of our therapies for patients with aortic stenosis. This is an exciting opportunity to contribute to a dynamic Global Brand and Digital Marketing team focused on innovation, impact, and excellence. How you'll make an impact: - Lead media strategy for multiple HCP campaigns, establishing media goals, channel roles, and investment approach, while guiding tactical considerations in partnership with media agency. - Support strategic analyses around HCP audience segmentation, content personalization and deployment (owned and paid), and data amplification. - Drive translating business objectives into actionable media strategies and executional plans, providing clear strategic direction and guardrails while leveraging agency expertise, tools, and platforms. - Oversee campaign activation, ensuring plans are delivered in line with strategic intent and business priorities. - Lead ongoing optimization discussions, providing final decision-making on key investment shifts and in-flight adjustments. - Continuously evaluate and evolve media plans based on performance insights, business shifts, and opportunities surfaced through agency and internal teams. Strategic Partner & Thought Leadership - Build strong, trust-based relationships with cross-functional partners across the THV business unit through consistent collaboration and media expertise. - Serve as a strategic advisor to marketing stakeholders, translating business priorities into clear media direction and recommendations. - Provide guidance on tradeoffs, priorities, and investment strategies to ensure alignment with business goals. - Keep a strong pulse on competitive activity and first-to-market opportunities for HCP activation. - Contribute to the development of media POVs and best practices, informed by campaign learnings and agency insights. - Champion a test-and-learn approach, supporting clear hypotheses, measurement frameworks, and decision-making on scaling successful initiatives. Audience & Channel Strategy - Support development and refinement of HCP audience segmentation, sizing, and targeting strategies grounded in business objectives and available data. - Partner with agency to translate audience frameworks into actionable, platform-ready targeting approaches. - Ensure audience strategies are consistently applied across channels and campaigns. - Contribute to channel selection and investment allocation decisions based on audience insights, objectives, and performance trends. - Identify opportunities to expand reach, improve targeting precision, and unlock new audience growth segments. Campaign Management & Optimization - Oversee in-market campaign performance and partner with agency on optimization strategies. - Monitor budget pacing, delivery, and performance to ensure plans deliver in full and meet KPIs. - Identify opportunities to improve efficiency and effectiveness throughout the campaign lifecycle. Measurement & Reporting - Support implementation of measurement frameworks aligned to business and audience objectives in close collaboration with ELS THV Analytics team. - Analyze campaign leading and lagging performance indicators and synthesize insights into clear, actionable recommendations. Cross Functional Collaboration - Serve as day-to-day contact across marketing, field, global portfolio, digital, analytics, research, finance, and agency partners (media, creative, PR) and represent media across consumer and patient marketing initiatives. - Support planning cadence, including status meetings, finance forecasting, campaign updates, and business reviews. - Ensure clear communication, alignment, and follow-through across stakeholders. - Elevate paid media best practices in creative and messaging discussions, identifying opportunities to strengthen integration across paid, owned, and earned channels. - Partner closely with consumer/patient counterparts to ensure alignment and continuity across HCP and consumer/patient media efforts. - Partner with media and marketing operations team members to ensure timelines, deliverables, processes, MLR requirements, and quality standards are met. - Contribute to improving media processes, tools, and ways of working within the THV business unit. Qualifications - Bachelor's Degree or Equivalent in related field with 8 years of work experience or equivalent work experience based on Edwards criteria Required - Master's Degree or equivalent in related field with 6 years of work experience or equivalent work experience based on Edwards criteria Preferred Requirements - Strong understanding of digital marketing ecosystem including website, content, and CRM. - Experience working on HCP media campaigns, with working knowledge on NPI-based targeting is a plus. - Cardiology specialty experience ideal but not required. - Understanding of ever-changing HCP media vendors and landscape preferred. - Strong understanding of HCP media channels, including digital, social, programmatic, video, EMR, point-of-care, emails, and other professional platforms. - Experience developing clear, insight-driven media briefs that translate business and audience objectives into strategic plans. - Working knowledge of audience targeting, buying strategies, ad ops, media ad tech, campaign measurement (e.g., brand lift, ad effectiveness, incrementality), and optimization approaches. - Strong organizational skills with the ability to manage multiple campaigns simultaneously. - Effective communication and collaboration skills across cross-functional teams and agency partners. - Ability to develop long-term media strategies and can navigate ambiguity, complexity, and business pivots. - Adaptable and open to new ways of working to drive innovation and continuous improvement. - Strict attention to detail. - Adheres to all company policies, procedures, and business ethics codes. - Self-starter with a positive attitude, integrity, and drive to grow. Location This role can be based in Irvine, CA, or Hybrid or Remote. If remote, this person may need to travel to Irvine campus occasionally for key meetings and events. Benefits - Competitive salaries - Performance-based incentives - A wide variety of benefits programs to address the diverse individual needs of our employees and their families. COVID Vaccination Requirement Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.

Role Description We're hiring a hands-on Senior Paid Media Manager to deliver the strategy and the execution of our global paid advertising across every digital channel: - Paid search (Google, Microsoft/Bing) - Paid social (LinkedIn, Meta, Reddit, X) - Display - Video - Programmatic - Syndication - Digital out-of-home (OOH/DOOH) This is a builder-operator role for someone who thinks like a strategist but still lives in the ad accounts every day. You'll be the single point of accountability for how efficiently we turn ad spend into pipeline and revenue across multiple regions. What you'll do: - Develop and execute the end-to-end ABM strategy for global paid media. - Build and manage sophisticated ABM and geo-targeting strategies, down to the region, city, and account level. - Plan, allocate, and actively manage a multi-region annual media budget, continuously reallocating spend toward the channels, markets, and campaigns with the best return. - Run full-funnel campaigns across multiple countries, languages, and time zones, from awareness through demand capture, tailored to regional and account-based buying behavior. - Own the numbers: CPL, cost-per-pipeline-dollar, ROAS, and blended efficiency, and report performance in the language the business cares about (pipeline and revenue, not just clicks). - Build and manage measurement infrastructure: conversion tracking, GA4, Google Tag Manager, UTM governance, and last-touch attribution feeding back to the CRM. - Support ABM and intent-driven targeting, integrating signals from platforms like Adroll, Apollo into audience and geo strategy. - Design and run a continuous experimentation program across creative, audience, bid strategy, geo, and landing page testing, with clear hypotheses and readouts. - Partner cross-functionally with Product Marketing, RevOps, and manage any external agencies or media partners. - Stay ahead of platform, privacy, and measurement changes (consent mode, cookie deprecation, AI-driven bidding) and adapt the program accordingly. Qualifications - 6+ years managing paid media in-house or at an agency, with clear ownership of B2B SaaS demand generation programs. - Demonstrated experience personally managing annual paid media budgets of $100K+. - Deep, current, hands-on expertise across Adroll, Google Ads, LinkedIn Ads, and Meta, plus working command of display, video, and programmatic. - Experience with OOH digital. - Proven track record running global or multi-region campaigns with advanced geo-targeting. - Fluency with last-touch attribution and conversion tracking. - Strong analytics chops: GA4, Google Tag Manager, Looker/Tableau, and advanced Excel/Sheets. - Has leveraged AI to increase ad efficiencies, reporting, and creative pipeline. - Experience building the data foundation for paid media: capturing first-party data, enriching it with third-party and intent signals. - Excellent written and verbal communication. Requirements - Must-have knockout questions: - "Walk me through the largest annual paid media budget you've personally owned." - "Which ad platforms have you personally been in the account on in the last 12 months?" - "How have you used AI in your paid workflow?" - "Have you run campaigns across more than one country/region, and how did you handle geo-targeting?" - "How do you measure success?" - Green flags: - Talks in unit economics; can explain a specific reallocation or geo decision and its result. - Owns their own reporting; has real AI-in-workflow examples. - Yellow/red flags: - Only e-commerce/DTC background; only ever managed one channel. - Budget was "team" budget not theirs; AI use is vague or purely experimental. Benefits - Fast growing startup environment. - Backed by industry experts and top-tier investors. - Opportunity to play a meaningful role in defining and building company culture. - Limited risk and unlimited upside as an early employee.

Role Description We are currently seeking a Social Media Agent to join our team in Plano, Texas (US-TX), United States (US). NTT DATA seeks a Remote Social Media Agent to join our team working for our valued end client. We're looking for someone with good Social Media experience in full-on "community management" where you would spend most of your time and effort in the social media world as a whole. While the SM agents still handle calls, emails, and chats for Consumer Relations, at times, the bulk of their work will be in Social Media. We are looking for someone who has extensive "hands-on" experience with social media. Our SM team handles all inquiries that come in, not just basic questions but also the day-to-day comments/direct messages for multiple different brands. We handle the social media pages for more than 50 brands in the US, Canada, and UK, and each brand has more than 1 social media page. We handle anywhere from 400-1000+ SM cases daily in SM. Qualifications - 2 years experience in customer service - Extensive "hands-on" experience with social media/marketing - 2 years experience in an office environment - Social Media experience - 1 year experience with Microsoft Office Suite - High School Diploma/GED - Nice to have: Bilingual in Spanish or French Requirements - Provide quality customer service experience to our consumers and customers - Maintain effective customer service for all internal and external customers by utilizing excellent, in-depth knowledge of Company products and programs - Gain a working knowledge of Company systems and processes - Attend appropriate training classes to continually work towards self-development to stay current on customer service procedures & practices - Problem solve in a professional and effective manner - Communicate effectively with consumers via all channels (Including but not limited to telephone, email, letter, chat, text, social media, etc.) - Answer incoming faxes, calls, voicemail, emails and input data and file - Address issues to provide first call resolution - New hires must have a working device (such as cell phone or tablet) for the 2-Factor Authentication process Company Description NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in: - Enterprise-scale AI - Cloud - Security - Connectivity - Data centers - Application services Our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.

• Develop and lead multi-platform social media strategies that align with marketing, enrollment, and brand objectives. • Identify opportunities to expand institutional reach through emerging platforms, evolving content formats, creator partnerships, and innovative engagement strategies. • Ensure an integrated balance of paid and organic social strategies, partnering closely with digital marketing teams to maximize campaign performance. • Monitor platform updates, algorithm changes, audience behavior, and industry trends to keep institutional social strategies innovative and competitive. • Evaluate and implement AI-powered tools and workflows that improve content planning, production efficiency, audience engagement, social listening, and campaign optimization while maintaining brand quality and authenticity. • Lead, coach, and develop a geographically distributed team of Content Creators, establishing clear expectations, accountability, professional development, and consistent performance standards. • Foster a collaborative, high-performing team culture focused on creativity, operational excellence, continuous learning, and measurable results. • Establish editorial direction, content strategies, and quality assurance processes to ensure all content is engaging, accurate, on-brand, and optimized for platform best practices. • Collaborate with designers, videographers, copywriters, and institutional stakeholders to develop compelling multimedia campaigns. • Guide the development of student-generated content, influencer partnerships, ambassador programs, and community engagement initiatives that strengthen brand affinity and authenticity. • Establish meaningful KPIs and performance benchmarks aligned with marketing, enrollment, brand awareness, and audience engagement goals. • Develop executive-level reporting dashboards that communicate channel performance, campaign effectiveness, audience insights, and strategic recommendations. • Analyze trends across platforms to identify opportunities for optimization, resource allocation, and future campaign planning. • Lead ongoing experimentation through A/B testing, content optimization, audience segmentation, and platform-specific best practices. • Leverage platform analytics, enterprise reporting tools, and AI-driven insights to continuously improve performance and operational efficiency. • Partner cross-functionally with marketing, communications, admissions, creative, and institutional leadership teams to ensure social media strategies support enterprise priorities. • Ensure consistent brand voice, messaging, and storytelling across all institutional social channels. • Partner with PR and crisis communications teams to support reputation management, social listening, and rapid response communications. • Develop and maintain enterprise social media standards, governance, workflows, training, and best practices that promote consistency, quality, and scalability. • Build strong working relationships with institutional partners through regular communication and periodic travel to campuses and key organizational events.