• Own and manage Crunchbase’s day-to-day social media presence across LinkedIn, X, YouTube, Instagram, Facebook, and emerging platforms • Develop and maintain a social and editorial calendar aligned to company priorities, industry trends, and timely market conversations • Create platform-native content including written posts, short-form videos, carousels, clips, and data-driven visual content • Identify and amplify unique stories using Crunchbase data, including startup funding trends, acquisition activity, founder momentum, and market shifts • Shape and evolve Crunchbase’s social voice to be insightful, engaging, and credible with founders, investors, operators, and enterprise buyers • Monitor platform trends, audience behavior, internet culture, and emerging content formats to identify opportunities for experimentation and audience growth • Analyze content performance, engagement metrics, and competitive activity to continuously optimize strategy and execution • Develop and execute Crunchbase’s community engagement strategy across relevant online communities and forums • Build and maintain Crunchbase’s presence on Reddit through thoughtful participation and audience engagement • Own Crunchbase’s G2 presence, including review generation, responses, reputation management, and audience engagement initiatives • Identify additional communities, forums, and industry spaces where Crunchbase should actively contribute, including Slack groups, Quora, and niche business communities • Monitor community conversations and surface insights, customer pain points, recurring themes, and market opportunities back to internal stakeholders • Strengthen Crunchbase’s visibility and credibility across online conversations influencing brand perception and buying decisions • Help position Crunchbase as a trusted and influential voice across startup, investment, and technology conversations • Experiment with new content formats, emerging platforms, and AI-powered discovery experiences to expand audience reach and engagement • Partner cross-functionally with Marketing, Communications, Product Marketing, and Revenue teams to align messaging and campaign priorities • Support broader brand awareness, thought leadership, and audience growth initiatives through strategic social and community engagement

• Lead the creation, management, and execution of organic social media content strategy for Share Our Strength's brands across Instagram, Facebook, X/Twitter, Threads, TikTok, LinkedIn, and BlueSky, in both static and video formats • Adapt content strategy for organizational priority campaigns, social-first moments, rapid response, and platform-specific opportunities as algorithms and audience behaviors evolve • Direct, oversee, and maintain standards for brand voice, tone, and visual identity across all social channels • Develop and implement holistic social media content strategy balancing brand storytelling, measurable impact, and ROI-driven tactics that drive engagement and awareness • Leverage analytics to extract insights, identify trends, and continuously inform strategy • Manage a team of content creation supporters through a digital vendor to increase capacity and support for social content, managing project work including social media copywriters, app/platform representatives, and production partners • Partner with colleagues to support Share Our Strength's work to be a diverse and inclusive organization, and ensure this value is embedded in the organization and throughout our work • Serve as lead rapid response content producer for social-first video content, including TikToks, Instagram Reels and live-stream coverage (as needed), bringing authentic, engaging energy that reflects the brand's voice • Produce and edit short-form social video content, including stitching together relevant news clips, trending audio, and organizational moments into timely, platform-native formats (comfort with in-app editing tools, CapCut, Adobe Premiere Pro, Express, Slate or similar is sufficient) • Develop on-the-ground content plans for events, travel to organizational events, storytelling content collection opportunities, and campaign activations to capture live content and provide real-time social coverage across platforms • Manage and set strategy for all organic content creator and influencer relationships in close coordination with the Senior Director of Innovative Partnerships and Community Growth and the Associate Director of Talent Partnerships to build a cohesive influencer marketing strategy • Build and nurture relationships with influencers, content creators, and brand ambassadors to expand brand awareness, reach, and mission impact, treating creators not as channels but as strategic partners and message experts.

Description The General Motors Global Social Marketing team is seeking a motivated, detail-oriented Social Media Specialist to support the social media and brand engagement efforts for Team Chevy and Chevrolet's motorsports programs. This role sits within the Social Media Marketing organization and focuses on managing Team Chevy social channels, day-to-day activity, and racing coverage. As a social-first thinker with a passion for motorsports and digital trends, you will help manage content calendars, collaborate with internal teams and agencies, and foster a loyal, engaged racing community. Your experience in social media execution will help elevate the Team Chevy social presence and deliver against key KPIs including reach, engagement, and brand loyalty. Key Responsibilities: - Content Planning & Campaign Support - Lead and assist in developing evergreen and racing-focused social strategies and content that align with brand pillars, race education, seasonal motorsports calendars, and event-specific needs. - Support best-in-class social campaigns that reflect Chevrolet and Team Chevy priorities and key customer demographics. - Content Calendar & Channel Management - Help manage always-on and race-weekend content calendars for Team Chevy social channels. - Coordinate with cross-functional teams, legal, and external and agency partners to ensure timely approvals and delivery of content. - Ensure content is formatted and optimized for platform-specific best practices, with a strong emphasis on real-time race coverage and live event storytelling. - Racing Coverage & On-Site Support - Support live coverage at key race events, capturing and coordinating real-time content from the track to social channels. - Collaborate with teams and partners on-site to bring the Team Chevy story to life in social-friendly formats. - Community Development & Engagement - Support the growth of loyal Team Chevy communities across platforms by engaging fans, creators, drivers, teams, and partners. - Assist with influencer relationships and user-generated content (UGC) initiatives to foster advocacy within the motorsports community. - Project & Stakeholder Management - Help organize and track workstreams with internal teams and agencies for content planning, race-weekend execution, timelines, and deliverables. - Monitor progress of social initiatives to ensure all milestones and publishing deadlines are met. - Analytics & Optimization - Partner with analytics teams to gather performance data and help deliver monthly and post-event insights. - Use learnings to refine future content, race coverage approaches, and community engagement strategies. - Platform, Brand & Trend Stewardship - Maintain relationships with platform partners and stay current on motorsports, social, and creator best practices. - Ensure all content reflects Chevrolet and Team Chevy's brand tone, voice, and visual identity. - Monitor emerging social and racing trends (e.g., formats, meme culture, motorsports terminology, fan behaviors) to inform timely and relevant content ideas. Qualifications: - Experience: - 2-4+ years of experience in social media, content development, campaign support, or community management, ideally within an agency, brand, entertainment, or sports environment. - Motorsports, automotive, performance vehicle, or live event experience and/or passion strongly preferred. - Strong understanding of major social platforms (Meta, Instagram, X, TikTok, YouTube, etc.) and platform-native best practices. - Demonstrated ability to create or brief compelling, on-brand social content tailored to platform and audience. - Excellent written and verbal communication skills with a keen attention to detail. - Strong organizational and project management skills; comfortable managing multiple priorities in a fast-paced environment. - Collaborative, team-oriented mindset with experience working across cross-functional teams and external agencies. - Proactive self-starter with a problem-solving, "find a way" mentality. - Other Requirements: - Bachelor's degree required; Marketing, Communications, Public Relations, Business, or related field preferred - Ability and willingness to travel regularly to North American racing events and work some evenings/weekends aligned to race schedules. Travel up to 50%. Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. - The salary range for this role is $80,000 - $109,000.The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. - Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. - Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more #LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.) This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. The selected candidate will be required to travel on a regular basis (25-50%) for this role. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Total Rewards | Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Role Description The Media & PR Manager will be responsible for leading key marketing tasks for the digital arm of PR focusing on online media, including ICO and Crypto tracking sites, and influencer outreach. The Media & PR Manager will craft press releases, monitor coverage, conceive and execute strategic partnerships, oversee online media, and develop relationships with editors, journalists, and influencers in the corresponding niches. The Media & PR Manager should be highly organized and resourceful, able to develop a strategy and calendar and execute on that plan while also remaining flexible in order to effectively deal with press requests as they come in. While the Media & PR Manager will work with external agencies, they should be extremely comfortable in a highly autonomous environment where they will be relied upon to execute their own ideas. Responsibilities - Define Media plan based on global marketing strategy - Work with the product and marketing team to align on the media plan according to roadmap - Select media outlets, ICO & Crypto tracking sites, and influencers to work with - Define publishing contents and brief agencies - Review all articles and ensure the information shared is correct and aligned with the marketing messages - Fully manage media publishing of PR articles and for link building articles - Fully manage ICO tracker/Coin tracker listings - Find the right influencer and manage the relationship with the influencer - Work with internal and external partners with KPI of improved sales returns and ROI from the investments - Establish new best practices in this new territory together with global partners - Build and maintain strong rapports with press/influencers and deliver PR value against the PR spending - Cultivate and develop productive relationships with traditional and social media contacts on behalf of the brand - Work in partnership with cross-functional teams to manage relationships from a PR standpoint defining, implementing, and monitoring PR brand campaigns in tight collaboration with the wider marketing team, specifically the digital and marketing managers Qualifications - 5+ years of professional experience - Knowledge or experience in Finance and/or Decentralized Finance and/or Cryptocurrency/Blockchain is an advantage - An understanding of the global media landscape within the Crypto, DeFi/Finance, Blockchain/Tech sector - Highly organized and resourceful, able to develop a strategy and calendar and execute on that plan while also remaining flexible - Analytical capacity to interpret KPIs and results of Media campaigns and take performance-based decisions - Exceptional organizational skills and high emotional intelligence; demonstrated ability to build and maintain strong relationships - Outstanding writing and communication skills, highly-impactful social capacity - Demonstrated ability to work effectively both autonomously and collaboratively - Creative thinking skills - Tech-savvy Requirements - Bachelor or Master Degree in Journalism, PR, Marketing, Communications or similar - Fluent in English - Microsoft Office Benefits - Competitive Financial Compensation: We offer financial benefits that reflect the value of your work and dedication. - Work Flexibility: Enjoy the flexibility to work from home, the office, or even abroad. - Annual Holidays: Generous paid time off to help you maintain a healthy work-life balance. - Relocation Assistance: We provide relocation support for employees moving to new locations. - Professional Development: Opportunities for training, certifications, and career growth. - Employee Recognition: Programs to celebrate and reward your achievements and contributions. - Inclusive & Collaborative Culture: A supportive and diverse work environment where your voice matters. - Diversity, Equality, and Inclusion: We are committed to fostering a workplace that values diversity and promotes equality and inclusion for all employees.