• You will own, build, and run your startup in fields such as Supply Chain. • You will embark on an extensive personal development journey crafted by unicorn founders and follow a fully customized programme enhancing your goal, time, and energy management. • You will receive support in hiring through our network to over 50,000 professionals and advice as well as best practices from serial entrepreneurs. • You will receive intensive coaching to make your startup ready to raise millions in funding. • You will iterate your product with us until having reached product-market-fit and receive support in building up a sales force or creating a marketing engine respectively.

Role Description As the Head of Customer Marketing at Cambridge Spark, you will own client marketing as a strategic function and build it from the ground up. You are a champion of our clients – the person who makes sure the value they get from us is visible, and who in partnership with sales turns strong relationships into deeper, growing partnerships. Your focus is value creation, retention and expansion: setting the marketing strategy for how we grow our existing accounts, and leading the marketing that drives cross-sell, up-sell and long-term retention. This is a land-and-expand role that works across the whole client relationship. You will own how we map, prioritise and target our client base, and set a considered account-based approach – including tailored, one-to-one content and communications – for our most important accounts. You will partner with both our new business team and our account management team, across our apprenticeship and commercial training work, and across the sectors we serve – NHS, public sector and private sector. It is a strategic, hands-on role for someone commercially minded, brilliant with people, and motivated by demonstrating real client impact and return on investment. - Own the client marketing strategy – setting the direction, priorities and plan for how we grow value across our existing accounts, and being accountable for its impact. - Own account mapping, prioritisation and targeting – segmenting the client base, identifying where the expansion potential sits, and deciding where marketing effort is focused. - Set and run an account-based marketing approach for priority accounts, including one-to-one tailored content, campaigns and communications for named strategic clients. - Drive expansion, cross-sell and up-sell in close partnership with both the account management and new business teams, on a land-and-expand basis. - Own the client impact and ROI story – producing case studies, testimonials and results-led content that evidence the value clients get from Cambridge Spark. - Partner with clients on their internal and external communications needs – supporting the internal comms that drive programme engagement and adoption, and the external comms that showcase their success. - Plan and deliver client events and educational content - in partnership with wider marketing team - that deepen relationships, demonstrate expertise and keep clients engaged between commercial moments. - Build advocacy and reference programmes, turning our strongest clients into referenceable accounts, advocates and speakers. - Work across sectors – NHS, public sector and private sector – and across both apprenticeship and commercial training, tailoring the approach to each context. - Build and lead the client marketing team as it grows, and measure and report on impact including expansion-influenced revenue, retention and advocacy. Qualifications - A strategic thinker who can set account priorities and targeting, not just execute campaigns – with strong content and campaigns craft behind it. - Experience of account-based or account-led marketing, and of tailoring content and communications to named strategic accounts. - Line management experience – able to build, lead and develop a team. - A track record of creating impact and ROI-led content – case studies, testimonials and results storytelling. - An excellent relationship-builder, comfortable working across internal teams (account management, new business, product) and directly with senior client stakeholders. - Commercially minded and experience being accountable for growth. Requirements - Experience in a B2B education, training, professional-services or SaaS environment. - Experience marketing across both public sector (including NHS) and private sector clients. - Experience supporting a land-and-expand or account-based growth model. - Experience partnering with clients on internal engagement or external communications. - Familiarity with CRM and marketing-automation tooling (e.g. HubSpot) and with retention and expansion reporting. Benefits - Pension with 4% matched contributions, opportunity to opt into salary sacrifice scheme - 25 days holiday + Flexi bank holidays + 1 day off on your birthday - A day for volunteering - Enhanced Maternity and Paternity Leave - Health & Wellbeing allowance of up to £30 per month - Annual Summer and Xmas events - Company socials including everything from Cambridge College formals, pub nights to team building events - CPD Allowance alongside quarterly reflections to ring fence time for development and growth - Private medical insurance and cash plan - Holiday buy back scheme (up to 10 days p/a) - Employee Assistance Programme with a dedicated company counsellor

• Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications • Build scalable processes, operating rhythms, and performance management frameworks that support continued growth • Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency • Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry • Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance • Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brands • Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers • Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position • Drive content programs that support awareness, SEO, executive engagement, and conversion • Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development • Lead market research, competitive analysis, and ICP development • Lead product marketing strategy across the portfolio including execution of product launches and releases • Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership • Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROI • Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growth • Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenue • Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment

• Develop and execute the company's overall go-to-market strategy. • Define brand positioning, messaging, and competitive differentiation. • Build scalable demand generation initiatives that support revenue growth. • Align marketing efforts with company objectives and long-term business goals. • Own marketing pipeline generation and performance metrics. • Develop strategies across outbound, content, paid media, partnerships, and events. • Create scalable lead generation systems that consistently produce qualified opportunities. • Monitor marketing performance and optimize initiatives based on measurable business outcomes. • Define the company's voice and market positioning. • Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets. • Ensure consistent messaging across every customer touchpoint. • Design and implement AI-powered workflows that improve marketing efficiency and scalability. • Manage and optimize the marketing technology stack, including CRM and automation platforms. • Build reporting systems and dashboards to track KPIs and marketing performance. • Lead, mentor, and develop a high-performing marketing team. • Collaborate closely with executive leadership, sales, and strategic partners. • Manage the marketing budget and allocate resources based on business impact and ROI.