• Develop and execute strategic territory plans to generate new service revenue opportunities. • Proactively identify, target, and engage prospective customers through outbound prospecting activities including phone, email, social selling, and virtual meetings. • Build and maintain a robust sales pipeline through consistent lead generation and qualification efforts. • Grow contract penetration across the installed base, identifying opportunities to convert competitive accounts, out-of-warranty customers, and Time & Materials customers into Service Agreement customers. • Generate demand for service products by uncovering customer needs, operational challenges, and business objectives. • Qualify inbound and outbound leads and advance opportunities through the sales funnel. • Conduct discovery conversations with customers to understand service requirements and position value-based solutions. • Develop and deliver service proposals, quotations, and presentations that address customer needs and drive contract adoption. • Utilize Salesforce.com to manage pipeline activity, forecast opportunities, document customer interactions, and track sales performance. • Collaborate with Service Marketing to execute targeted campaigns that generate new business opportunities. • Partner with Product Sales Representatives to identify and capitalize on service opportunities associated with instrument placements. • Gather and communicate competitive intelligence, market trends, and customer feedback to support commercial strategy. • Achieve or exceed assigned sales quotas, pipeline targets, and key performance metrics. • Lead negotiations for multi-year Service Agreements. • Lead key account group contract negotiations. • Protect recurring revenue through proactive renewal planning.

• Conduct daily cold calls and outbound outreach to prospective customers • Research and identify potential leads independently using online tools and resources • Build, manage, and maintain an organized sales pipeline • Follow up with prospects through phone calls, emails, and other communication channels • Qualify leads and generate new business opportunities • Maintain accurate records of prospect interactions and sales activities • Collaborate with the team to support ongoing sales and marketing initiatives

• Serve as the first point of contact for prospective customers across multiple marketing channels • Build rapport quickly and confidently guide customers through the sales qualification process • Ask thoughtful questions to understand customer needs and recommend the best next steps • Overcome objections regarding scheduling, pricing, timing, and services while maintaining a consultative approach • Schedule qualified appointments for our sales teams, maximizing every opportunity • Handle a high volume of inbound and outbound calls while delivering an exceptional customer experience • Accurately document conversations and customer information within our CRM • Collaborate with internal teams to ensure seamless customer experiences from initial contact through appointment completion • Resolve scheduling conflicts and customer concerns with professionalism and urgency • Identify priority situations and escalate when appropriate • Meet and exceed key performance metrics related to quality, productivity, appointment conversion, and customer satisfaction • Stay knowledgeable on company services, promotions, and sales strategies

• Sales prospecting and lead generation. • Cold outreach to new and prospective clients via LinkedIn, emails, calls, network, etc. • Industry research to define targets for the outreach and potential pockets of growth, craft value proposition, etc. • Researching companies and their representatives to define the most relevant targets and decision-makers. • Pushing conversations to the product demo calls. • Supporting Business Development Managers in their re-engagement with the targets.