Sr. Growth Marketing Manager, Paid Acquisition & CRO
Location
Canada
Posted
6 hours ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Sr. Growth Marketing Manager, Paid Acquisition & CRO
Clarius Mobile Health
Role Description As Sr. Growth Marketing Manager, Paid Acquisition & CRO, you will lead paid acquisition, conversion rate optimization, and growth experimentation across our digital marketing engine. This is a senior individual contributor role for a self-starter who thinks like both a growth strategist and a hands-on operator. You will own meaningful paid media investment and be accountable for improving qualified lead volume, conversion rates, CPQL, CAC, ROAS, and marketing-sourced pipeline. - Own paid acquisition strategy and hands-on execution across Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and emerging channels. - Manage campaign performance, pacing, budget allocation, lead quality, and business impact. - Optimize campaign structure, targeting, keywords, audiences, creative, and offers to improve qualified lead generation and pipeline contribution. - Own paid media budget planning, pacing, and ROI reporting in partnership with Finance, Sales, and Marketing leadership. - Own the CRO roadmap across landing pages, demo request paths, forms, CTAs, and key conversion journeys. - Build and run a structured testing program across landing pages, messaging, offers, creative, forms, and funnel journeys. - Use AI tools to accelerate campaign analysis, creative testing, keyword research, audience research, competitive intelligence, and reporting. - Build repeatable growth systems that make paid acquisition, CRO, and experimentation more scalable and data-driven. - Develop dashboards and recurring insights that show what is working, what is not, and where to invest next. - Partner with Product Marketing, Creative, Web, Marketing Operations, and Sales to improve campaign performance, lead quality, and pipeline outcomes. Qualifications - 8+ years of experience in growth marketing, performance marketing, paid acquisition, or digital marketing with demonstrated business impact. - Deep hands-on experience with Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and other digital channels. - Proven success managing meaningful paid media budgets and improving CAC, CPQL, ROAS, conversion rate, lead quality, and pipeline contribution. - Strong experience with CRO, experimentation, landing page strategy, funnel analysis, and conversion optimization. - Hands-on experience with GA4, Google Tag Manager, CRM platforms, marketing automation, ad platforms, attribution tools, dashboards, and spreadsheets. - Experience using AI tools to improve campaign optimization, creative testing, reporting, research, and workflow efficiency. - Strong analytical, communication, and stakeholder management skills. - Self-starter with strong ownership, urgency, curiosity, and the ability to operate effectively in a fast-moving environment. - Experience in B2B healthcare, medical device, SaaS, clinical technology, SMB-focused growth, or another trust-sensitive category preferred. Requirements - 8+ years of experience in growth marketing, performance marketing, paid acquisition, or digital marketing with demonstrated business impact. - Deep hands-on experience with Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and other digital channels. - Proven success managing meaningful paid media budgets and improving CAC, CPQL, ROAS, conversion rate, lead quality, and pipeline contribution. - Strong experience with CRO, experimentation, landing page strategy, funnel analysis, and conversion optimization. - Hands-on experience with GA4, Google Tag Manager, CRM platforms, marketing automation, ad platforms, attribution tools, dashboards, and spreadsheets. - Experience using AI tools to improve campaign optimization, creative testing, reporting, research, and workflow efficiency. - Strong analytical, communication, and stakeholder management skills. - Self-starter with strong ownership, urgency, curiosity, and the ability to operate effectively in a fast-moving environment. - Experience in B2B healthcare, medical device, SaaS, clinical technology, SMB-focused growth, or another trust-sensitive category preferred. Benefits - Flexible Hours: Projects Complete > Hours Worked. Embrace work-life balance with flexible hours that suit your lifestyle. - Benefits from Day 1: Get full access to your comprehensive benefits package made available from your very first day. - Volunteer Days: Make a difference with paid volunteer days during working hours, supporting causes that matter to you. - Professional Development Program: We're big fans of continuous learning, and we invest in your growth with financial support for programs, seminars, conferences, and courses.
Related Guides
Related Categories
Related Job Pages
More Chief Marketing Officer Jobs
Director of Account Based Marketing
Power Digital MarketingWe’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages
Director of Account Based Marketing
Power Digital MarketingWe’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages
Director of Account Based Marketing
Power Digital MarketingWe’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages
Director of Account Based Marketing
Power Digital MarketingWe’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages
