• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages

• Owns regional franchise strategy, brand planning, and portfolio priorities across assigned lung, head & neck, GI cancer indications and the subcutaneous launch. • Leads strategic planning, long-range planning inputs, forecasting assumptions, performance reviews, and opportunity assessments in partnership with country teams and cross-functional stakeholders. • Identifies key growth opportunities, market challenges, access risks, competitive threats, conversion barriers, and strategic business questions requiring regional leadership. • Balances regional strategic direction with local market adaptation across diverse Asia Pacific market environments, particularly across large mature markets, access-constrained markets, and fast-evolving competitive landscapes. • Requires strong matrix leadership across commercial, medical, market access, policy, analytics, finance, regulatory, supply, global teams, and country leadership. • May include responsibility for guiding, coaching, and prioritizing the work of marketers or project teams supporting assigned priorities. • Lead the annual strategic planning and brand planning processes for assigned lung, head & neck, GI cancer indications and the subcutaneous launch across Asia Pacific. • Translate portfolio priorities into clear strategic choices, customer priorities, brand objectives, subcutaneous conversion priorities, and market-level planning guidance. • Develop strategic recommendations on indication prioritization, sequencing, market focus, investment choices, resource allocation, and launch acceleration priorities. • Lead regional strategic planning workshops, brand plan reviews, launch planning discussions, and market business reviews to align priorities and strengthen plan quality. • Identify priority growth opportunities, market challenges, access barriers, competitive threats, under-penetrated segments, and subcutaneous launch acceleration opportunities by market and indication. • Monitor business performance against forecast and prepare leadership updates, business cases, scenario plans, and investment recommendations to support decision-making and resource allocation. • Define strategic launch priorities, success metrics, customer segmentation, positioning, value proposition, conversion strategy, and market activation principles. • Partner closely with commercial, medical, market access, policy, analytics, regulatory, supply, finance, global, and country teams to enable integrated planning and decision-making. • Foster alignment and high-quality decision-making across markets with different levels of maturity, access environments, treatment adoption patterns, and competitive realities. • Create clarity on priorities, deliverables, timelines, decision points, and ways of working to ensure strong strategic discipline and accountability.

• Responsibility for the entire marketing function • Develop and implement our marketing and growth strategy • Lead the internal marketing team as well as external agencies and service providers • Plan and manage our product launches, campaigns and live events • Oversee performance marketing, CRM, email marketing, social media and content • Analyze relevant KPIs and derive concrete optimization measures • Develop new marketing processes and efficient structures • Collaborate closely with the executive team, sales, event management and fulfillment • Own budget planning and marketing performance

• Serve as the consistent, senior CMX presence in all segment leadership meetings, strategy sessions, and business planning forums — representing not just marketing, but the full Communications, Marketing & Customer Experience function. • Develop and maintain a deep, current understanding of each segment’s business strategy, competitive pressures, growth targets, operational challenges, and member or customer dynamics. • Listen to segment challenges with the breadth of the full CMX capability set in mind — identifying where marketing, communications, customer experience, brand, and insights each have a role to play, and framing integrated solutions rather than single-discipline responses. • Translate segment business needs into clear, actionable briefs for CMX subject matter experts — providing the strategic context, business rationale, and high-level direction that allows each SME to do their best work without needing to attend every segment conversation. • Mobilize and orchestrate the right CMX experts — across Communications, Customer Experience, Brand, Insights, and Marketing — for each segment challenge, ensuring the department delivers as one integrated function rather than a collection of independent capabilities. • Maintain a real-time understanding of priorities, capacity, and ongoing work across CMX disciplines, so that segment commitments are made with full awareness of what the department can deliver and when. • Serve as the accountability owner for CMX’s commitments to each segment — tracking deliverables, managing expectations, escalating risks, and ensuring the department consistently follows through on what it promises. • Build and sustain trusted, peer-level relationships with segment leaders in Commercial, Government, and Health Services — positioning CMX as a strategic partner that earns a seat at the table because of the value it creates, not because of its organizational role. • Proactively bring CMX insight, intelligence, and capability to segments before they ask — identifying opportunities where communications strategy, customer experience improvement, brand investment, or deeper audience insight could accelerate a segment’s goals, and making the case for that investment. • Report back to the VP, Enterprise Marketing & Acquisition and the broader CMX leadership team on segment priorities, emerging needs, and strategic opportunities — ensuring the department is always forward-looking in how it aligns resources and capabilities to business needs. • Develop and lead comprehensive enterprise-level acquisition marketing strategies across all business segments — individual, employer, Medicare, Medicaid, and ancillary health solutions — aligned to growth targets, brand positioning, and go-to-market priorities surfaced through segment engagement.