• Responsibility for the entire marketing function • Develop and implement our marketing and growth strategy • Lead the internal marketing team as well as external agencies and service providers • Plan and manage our product launches, campaigns and live events • Oversee performance marketing, CRM, email marketing, social media and content • Analyze relevant KPIs and derive concrete optimization measures • Develop new marketing processes and efficient structures • Collaborate closely with the executive team, sales, event management and fulfillment • Own budget planning and marketing performance

• Serve as the consistent, senior CMX presence in all segment leadership meetings, strategy sessions, and business planning forums — representing not just marketing, but the full Communications, Marketing & Customer Experience function. • Develop and maintain a deep, current understanding of each segment’s business strategy, competitive pressures, growth targets, operational challenges, and member or customer dynamics. • Listen to segment challenges with the breadth of the full CMX capability set in mind — identifying where marketing, communications, customer experience, brand, and insights each have a role to play, and framing integrated solutions rather than single-discipline responses. • Translate segment business needs into clear, actionable briefs for CMX subject matter experts — providing the strategic context, business rationale, and high-level direction that allows each SME to do their best work without needing to attend every segment conversation. • Mobilize and orchestrate the right CMX experts — across Communications, Customer Experience, Brand, Insights, and Marketing — for each segment challenge, ensuring the department delivers as one integrated function rather than a collection of independent capabilities. • Maintain a real-time understanding of priorities, capacity, and ongoing work across CMX disciplines, so that segment commitments are made with full awareness of what the department can deliver and when. • Serve as the accountability owner for CMX’s commitments to each segment — tracking deliverables, managing expectations, escalating risks, and ensuring the department consistently follows through on what it promises. • Build and sustain trusted, peer-level relationships with segment leaders in Commercial, Government, and Health Services — positioning CMX as a strategic partner that earns a seat at the table because of the value it creates, not because of its organizational role. • Proactively bring CMX insight, intelligence, and capability to segments before they ask — identifying opportunities where communications strategy, customer experience improvement, brand investment, or deeper audience insight could accelerate a segment’s goals, and making the case for that investment. • Report back to the VP, Enterprise Marketing & Acquisition and the broader CMX leadership team on segment priorities, emerging needs, and strategic opportunities — ensuring the department is always forward-looking in how it aligns resources and capabilities to business needs. • Develop and lead comprehensive enterprise-level acquisition marketing strategies across all business segments — individual, employer, Medicare, Medicaid, and ancillary health solutions — aligned to growth targets, brand positioning, and go-to-market priorities surfaced through segment engagement.

• Go-to-Market Strategy: Define and lead the global marketing strategy across brand, demand generation, product marketing, customer marketing, partner marketing, and marketing operations. • Demand Generation & Scale: Design and scale a data-driven demand generation engine, utilizing advanced account-based marketing (ABM), multi-channel orchestration, intent data, predictive insights, and intelligent personalization to build predictable pipeline for our sales enterprise teams. • Product Marketing & Positioning: Lead product marketing to clearly communicate our technical value proposition and the capabilities of the LeoAI Engine™ to CTOs, VPs of Engineering, and QA leaders. • Brand & Category Leadership: Build global brand awareness and establish Testlio as the absolute authority in crowdsourced software testing and automated pipeline solutions amidst a competitive landscape. • Team Orchestration & Mentorship: Hire, mentor, and structurally scale a high-performing global marketing team, instilling a culture of metric accountability, AI-enabled productivity, and operational continuous improvement. • Sales Alignment & Revenue Operations: Partner with sales and revenue operations to implement seamless tracking, lead scoring, and optimized attribution structures across all acquisition channels. • Executive & Financial Reporting: Own the global marketing budget, ensure capital-efficient resource allocation, and deliver data-backed growth forecasts directly to the executive board.

• Partner with executive leadership to refine CoreStory’s positioning, messaging, and category strategy and ensure our messaging evolves alongside the rapidly changing AI software landscape. • Monitor competitive, technology, and market trends to help shape company strategy. • Translate complex technical capabilities into compelling customer value and develop messaging for new product capabilities and releases. • Create executive presentations, solution narratives, and customer-facing collateral. • Gather market feedback that helps influence product direction. • Own CoreStory’s relationships with Gartner, Forrester, IDC, and other industry influencers by preparing executive briefings, coordinating analyst interactions and driving participation in industry research. • Support strategic enterprise opportunities with executive presentations and account-specific messaging. • Help establish CoreStory and its leadership team as recognized voices in enterprise AI by writing executive content, creating white papers and technical thought leadership. • Collaborate with the Partnerships organization to develop messaging for strategic technology and channel partners and support joint go-to-market initiatives.