• Develop and execute a territory strategy across assigned western states. • Generate new opportunities through strategic outbound outreach, referrals, conferences, and executive relationship-building. • Cultivate relationships with Departments of Corrections, Departments of Labor, Departments of Education, State Departments of Juvenile Justice, higher education systems, and other public agencies. • Own the full sales lifecycle—from prospecting and relationship development through contract award and close. • Navigate government procurement processes, RFPs, pilots, and contract negotiations. • Develop compelling business cases that demonstrate educational, operational, and financial value. • Educate customers through a consultative sales approach, positioning Orijin as a trusted long-term partner. • Partner with Product, Marketing, Government Relations, Customer Success, and executive leadership throughout the sales process. • Attend industry conferences, customer meetings, and networking events.

• Sell and service eyewear products by managing existing accounts and developing new prospects • Exercise a broad knowledge of the organization's services, products, and marketing techniques • Develop creative sales strategy to contact prospects to create opportunities • Cultivate and develop strong business relationships with customers and prospective customers • Represent eyewear line of business to customer base in all sales-oriented activities • Work independently, while leveraging appropriate partners, team, and colleagues • Apply innovative ideas, approaches, and all product solutions to customer’s business problems • Maintain current working knowledge of existing and new products and services • Identify and communicate future customer requirements and feedback to the appropriate VSP divisions • Act as liaison between various VSP departments and customers to ensure service levels and expectations are met • Collaborate with marketing and product development to address customers’ needs and analyze market data • Utilize sales automation system to make inquiries, maintain records, and prepare reports

• Drive New Business Growth • Develop and execute a territory strategy targeting healthcare organizations with $50M–$1B in Net Patient Revenue. • Identify, engage, and build relationships with key decision-makers including CFOs, Revenue Cycle leaders, Treasury executives, CIOs, and Patient Financial Services leadership. • Generate new opportunities through prospecting, networking, industry events, referrals, and strategic partnerships. • Become a Trusted Healthcare Advisor • Consult with healthcare executives to understand business objectives, revenue cycle challenges, patient engagement goals, and digital transformation initiatives. • Position U.S. Bank's healthcare payment ecosystem as a strategic solution for improving collections, patient satisfaction, operational efficiency, and financial performance. • Lead discovery sessions and value-based conversations focused on outcomes rather than products. • Deliver Complex Solution Sales • Develop tailored presentations, ROI analyses, business cases, demonstrations, and executive proposals. • Coordinate cross-functional resources including product, implementation, sales engineering, pricing, and executive leadership. • Manage competitive opportunities and navigate complex healthcare buying cycles. • Close Strategic Relationships • Lead contract negotiations and commercial discussions. • Execute agreements and establish long-term client partnerships. • Collaborate with account management and implementation teams to ensure successful client onboarding and growth. • Build Industry Presence • Represent U.S. Bank at healthcare industry conferences, trade associations, and networking events. • Maintain a strong understanding of healthcare payment trends, regulatory developments, revenue cycle challenges, and competitive market dynamics. • Establish a reputation as a thought leader within the healthcare payments ecosystem.

• Responsible for prospecting new clients • Maintain existing/prospective client records, in accordance with company policies, to include call notes, scheduled client interactions, contact information, and other relevant client information, in the Customer Relationship Management (CRM) system; currently Atlas. • Responsible for achieving minimum production requirements, including setting first time appointments, to secure a WIN • Continuously build and develop knowledge of current product/service portfolio as well as changes and developments within the financial technology industry, to remain up-to-date • Attend weekly team meeting and weekly one-on-one with leader • Additional responsibilities may be assigned as needed