• Owning the end-to-end execution and optimization of marketing campaigns, from research and planning through deployment and performance evaluation. • Establishing, monitoring, and reporting on key performance metrics to evaluate campaign effectiveness and guide ongoing optimization. • Identifying, testing, and optimizing marketing and promotional channels - including digital, media, and email - to reach target audiences. • Leading market and competitive research efforts to identify customer trends, competitor positioning, and emerging opportunities. • Owning the strategy, execution, and performance of email marketing programs, including segmentation, automation, and reporting. • Serving as the primary owner and subject-matter expert for marketing technology platforms, including HubSpot, and AI-enabled marketing tools, while driving adoption, best practices, and continuous improvement. • Improving marketing workflows and processes to increase efficiency, scalability, and cross-team alignment. • Overseeing website governance, including GDPR compliance and accessibility standards. • Managing front-end website updates and content deployment, ensuring accuracy, consistency, and alignment with brand standards. • Collaborating with creative and design partners to guide branding initiatives, graphic assets, promotional materials, and advertising copy. • Acting as a trusted operational partner to agency teams, providing structure, clarity, and follow-through across marketing initiatives. • Managing and supporting contributors by providing guidance, prioritization, and hands-on execution support.

• Own end-to-end marketing strategy and performance for Kaia with your main KPI being activations. • Lead creative strategy, including execution and direction of assets and copy of Kaia’s enrollment and lifecycle campaigns. • Own and further develop Kaia’s tone of voice and voice of the customer. • Identify growth opportunities and deploy strategies to mitigate under-performance. • Interface with leaders of other business units and drive cross functional projects. • Partner with the sales team to support B2B demand generation and top-tier employer and health plan client enrollments. • Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels. • Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting. • Design and optimize member journeys—from first touch to long-term engagement. • Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing. • Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports). • Establish clear KPIs and operational cadences for reporting, iteration, and scale. • Act as the voice of the Kaia member—bringing empathy, curiosity, and creativity to every decision.

LWSA is the combination of several companies offering a wide range of complementary solutions with a single goal: to transform businesses so they can grow and prosper through technology. Today the ecosystem includes numerous brands that provide services for businesses of all sizes, including e-commerce platforms, ERP, marketplace integrations, POS, recurring billing, lead generation, credit & logistics, among others. We are looking for a Mid-level Product Marketing Analyst with strong analytical skills and a passion for driving growth for technology products (SaaS/Cloud/Hosting). You will be the strategic link between Product, Sales and Marketing, ensuring the market success of Locaweb and KingHost products. Your core challenge will be to drive new revenue through effective go-to-market strategies, Product-Led Growth (PLG) tactics, and—above all—by working directly on the positioning, pricing and repackaging of our services.

• Define Roboflow’s physical footprint creating environments for critical relationships. • Build the Roboflow Conference from Zero to One, owning vision and execution. • Curate high-value executive programs to convert skeptics into champions. • Drive revenue by ensuring every dollar spent has a clear ROI path. • Own the event portfolio, deciding on participation and ensuring brand presence. • Orchestrate Roboflow's brand in physical spaces by ensuring polished experiences.