LWSA

• Contribuir diretamente na construção de um produto que otimiza a logística de fretes do e-commerce nacional, causando um impacto real na vida das pessoas; • Trabalhar em squads que utilizam metodologias ágeis para entregar valor constante aos nossos clientes; • Colaborar no desenvolvimento de novas funcionalidades, seguindo a arquitetura e as boas práticas definidas pela equipe, com foco no seu desenvolvimento e na qualidade do código; • Participar ativamente de sessões de Code Review, focando na evolução técnica individual e na manutenção do padrão de qualidade do time; • Realizar a manutenção preventiva e a correção de bugs, utilizando o processo de depuração para aprofundar o conhecimento no domínio do negócio; • Apoiar no monitoramento das aplicações em produção, utilizando ferramentas de observabilidade para garantir que nossos serviços estejam sempre disponíveis; • Ajudar a equipe na análise técnica e no refinamento de tarefas, utilizando ferramentas de IA (Claude Code) para acelerar a produtividade e a precisão do código; • Participar do planejamento e do ciclo de entregas, e auxiliar na resolução de incidentes com o suporte de desenvolvedores mais experientes; • Manter a curiosidade ativa, pesquisando e compartilhando com o time o que você estiver aprendendo sobre novas tecnologias; • Aprender muito e compartilhar conhecimento.

• Nurturing workflows: Design, implement, and optimize complex relationship nurture flows for both the existing customer base (retention/upsell) and the market (acquisition/lead nurturing); • Scoring management: Develop and refine Lead Scoring models (sales prioritization) and Health Scoring (customer health monitoring and churn prevention); • Unqualified leads management: Create re-engagement and recycling strategies for leads not yet ready to buy, keeping them warm in the funnel; • Multichannel control: Orchestrate communication across multiple channels (Email, WhatsApp, Push, In-app messages, Product banners), ensuring the right message, on the right channel, at the right time; • Communication calendar: Lead the planning and execution of the global communication calendar with the user base, aligning product launches, campaigns and corporate announcements; • Community management: Foster and manage the user/customer community, creating an environment for engagement, knowledge sharing and brand advocacy; • Event management: Plan and execute online events (webinars, live streams) and offline events (meetups, workshops) focused on relationship building, market education and business generation.

📝 Day-to-day responsibilities: • Define the software architecture for the projects under your responsibility. • Define solution architecture in collaboration with infrastructure and operations teams. • Ensure code quality and maintainability produced by the squad through code reviews. • Support developers in implementing new features. • Participate in defining the company’s reference architecture. • Evaluate and adopt new technologies, tools and practices that lead to better solutions for our customers through proofs of concept. • Promote a DevSecOps culture across the organization by implementing processes and tools for automation (CI/CD pipelines, flows that leverage AI). • Establish guidelines and standards for the secure and productive use of AI tools (e.g., GitHub Copilot, Cursor, LLMs) in the development cycle, ensuring data security and code quality.

• Participar de times multidisciplinares (Product Manager, QA e Devs), desenvolvendo soluções seguras com qualidade e performance. • Construir soluções junto da equipe de desenvolvimento, fornecendo e recebendo feedbacks constantes contribuindo para evolução do time e entrega dos objetivos. • Auxiliar os companheiros de time na evolução de conhecimento técnico, processos e regras de negócios. • Auxiliar e orientar na arquitetura de software e no planejamento e refinamento das atividades. • Acompanhar as métricas do time com o foco de obter preditividade das entregas e melhoria continua do time e entregas.

• Present technical and strategic webinars and live broadcasts on YouTube. • Conduct live training sessions for groups of customers and ecosystem partners. • Interact with the audience in real time, resolving operational questions about the ERP. • Collaborate on broadcast scripts to ensure value delivery and alignment with the brand. • Track audience metrics with a strategic view to drive improvements and new initiatives.

• Map and implement a revenue attribution model across acquisition channels: organic PLG, paid media, Sales, Partnerships and intragroup LWSA; • Ensure every generated lead has source tracked, status updated and complete data throughout the entire journey; • Identify pipeline coverage gaps; • Structure a unified view of the acquisition funnel; • Define and standardize funnel stages for each channel (PLG→SLG handoff, Sales inbound, Partnerships); • Create and maintain funnel dashboards by vertical and consolidated views; • Identify leak points and propose improvement hypotheses with prioritization logic based on impact; • Act as the technical interface between the Performance Marketing team and Product/Tech; • Audit existing tagging coverage and prioritize fixes based on impact to CAC measurement and attribution; • Document the tagging model as a living operational standard; • Structure and maintain the CRM as a reliable source of record for Sales and Partnerships teams; • Support implementation of workflow automations (e.g., PLG→SLG handoff, pipeline notifications, inactivity alerts) in collaboration with stakeholders; • Produce periodic acquisition performance analyses segmented by channel, segment and time period; • Build the RevOps metrics framework for the operation: definitions, sources, frequency and owner for each metric.

• Atuar no desenvolvimento e manutenção de aplicações web utilizadas por clientes finais da Locaweb • Entender demandas de negócio e transformá-las em soluções técnicas viáveis, escaláveis e sustentáveis • Participar ativamente de cerimônias ágeis, refinamentos técnicos, planejamento e discussões de arquitetura • Desenvolver funcionalidades end-to-end, atuando tanto no backend quanto no frontend das aplicações • Garantir a qualidade das entregas por meio de testes automatizados, revisões de código e boas práticas de engenharia • Investigar e corrigir bugs, falhas e problemas de performance em produção • Contribuir para a evolução da arquitetura das aplicações, sempre considerando manutenibilidade, segurança e escalabilidade • Colaborar com times multidisciplinares, como Produto, Design, QA e demais áreas técnicas • Apoiar tecnicamente o time, compartilhando conhecimento e elevando o nível de qualidade das entregas • Atuar com autonomia na condução de suas demandas, priorizando entregas com responsabilidade e boa gestão do próprio trabalho

• You will be part of a multidisciplinary team composed of developers, Quality Analyst, Product Manager, SRE and Security, developing solutions that delight our customers; • Participate in agile ceremonies with the team (stand-ups, alignment, impediment removal and planning); • Take part in building and configuring environments, pipelines and migrations; • Monitor metrics and interpret them to track team health and the velocity of objectives, proposing improvements to address potential issues during the process; • Contribute to defining and maintaining the squad's objectives; • Implement features, work on bug fixes and improve our products; • Continuously teach and learn in a collaborative environment.

• Implement solutions and develop back-end APIs; • Model databases and optimize application performance; • Collaborate with the team to ensure code quality and system scalability; • Evaluate and identify appropriate solutions aimed at reducing risks and minimizing negative impacts to the final product.

• Reliability Leadership: Lead the technical planning of operations initiatives, ensuring that resilience and scalability are core requirements from solution design. • Platform Engineering (Self-Service): Act as an enabler for technology teams by creating abstractions and automations that remove obstacles in deployment and infrastructure management, enabling smooth, low-friction operations. • Go beyond day-to-day operations by identifying repetitive tasks and turning them into robust automations so the Ops team can focus on high-value work. • Innovation and Continuous Improvement: Rethink legacy operational processes, introducing improvements (even small script or workflow changes) that bring predictability and safety to the production environment. • Incident Response Lead: Serve as the technical escalation point in complex crises, leading resolution efforts and, importantly, conducting root cause analysis to prevent recurrence. • Review proposed changes and architectures, ensuring they meet the company's security, cost (FinOps), and operational excellence standards. • Mentorship and SRE Culture: Be a catalyst for SRE culture within Operations, raising the team's technical level and promoting knowledge-sharing about distributed systems.