Role Description Join Aline and help shape the future of senior living technology. At Aline, we're transforming how senior living communities connect with residents, families, and care teams. Our integrated platform brings together CRM, sales and marketing automation, resident engagement, care coordination, billing, operations, business intelligence, and AI-powered solutions to help communities thrive at every stage of the resident journey. Every day, our technology supports organizations across the country by simplifying complex workflows, improving occupancy, strengthening resident and family experiences, and empowering care teams with the insights they need to make better decisions. We solve meaningful challenges for an industry that impacts millions of lives. Aline is looking for a Head of Commercial Operations & Enablement to serve as the connective tissue across our GTM organization. This is a high-impact, cross-functional role that sits at the intersection of data, process, tooling, and people — ensuring that our Sales, Marketing, Customer Success, and Post-Sales teams operate from a single source of truth and are equipped to perform at their best. This role is not a support function. It is an operational leadership position that directly influences revenue outcomes. The right person is equal parts analytical and operational — someone who is as comfortable building a reporting framework as they are redesigning a process or standing up an enablement program from scratch. Responsibilities - Revenue Operations & Data Integrity - Own the GTM data model — ensuring consistent definitions, clean data, and a single source of truth across Sales, Marketing, and Customer Success. - Design and maintain dashboards and reporting that give GTM leadership real-time visibility into pipeline, conversion, retention, expansion, and team performance. - Partner with Finance to align on revenue reporting and forecast methodology. - Establish and enforce data hygiene standards across all GTM systems, with accountability frameworks to sustain them. - Tooling & Technology - Own the GTM tech stack — including CRM (Salesforce), marketing automation, customer success platforms, and any adjacent tooling. - Evaluate, implement, and optimize tools that improve team efficiency and data quality. - Serve as the primary liaison between GTM and IT/Engineering for system integrations and enhancements. - Ensure tooling decisions support the full customer bowtie — from first inquiry through long-term retention. - Process Design & Optimization - Define, document, and continuously improve core GTM processes — lead management, pipeline governance, handoff protocols, renewal workflows, and more. - Build the operating infrastructure that allows GTM teams to scale without adding proportional headcount. - Identify friction points across the customer journey and lead cross-functional efforts to resolve them. - Own deactivation processes — ensuring customer offboarding is handled with precision, proper documentation, and minimal revenue leakage. - GTM Enablement - Build and lead the enablement function for all GTM teams — Sales, Customer Success, Implementations, and Contact Center. - Develop onboarding programs, ongoing training, and role-specific playbooks that accelerate ramp and improve consistency. - Partner with Product and Marketing to ensure field teams are equipped to communicate new features, positioning changes, and competitive updates effectively. - Create a feedback loop between the field and Product/Marketing so customer and prospect insights inform roadmap and messaging. - Reporting & Accountability Infrastructure - Design the reporting cadence that powers weekly, monthly, and quarterly GTM leadership reviews. - Build and maintain the commitment log and accountability infrastructure for the GTM leadership team. - Provide the CCO and GTM leaders with the data and analysis needed to make confident, timely decisions. - Create board and executive-ready reporting on GTM performance across the full customer bowtie. - Deactivations - Own the end-to-end deactivation process for churned or offboarding customers. - Ensure all deactivations are executed accurately, on time, and with proper documentation. - Partner with CS, Finance, and Legal to minimize risk and protect data integrity through the offboarding process. - Identify patterns in deactivation data that surface retention risk signals for the broader CS team. Qualifications - 7–12 years of progressive experience in Revenue Operations, Sales Operations, or GTM Enablement within a B2B SaaS environment. - Proven track record of building or significantly scaling an operations or enablement function. - Experience owning a GTM tech stack including Salesforce CRM; familiarity with marketing automation (HubSpot or Marketo), customer success platforms, and intent data tools (6sense, Demandbase) is strongly preferred. - Experience in a PE-backed or high-growth environment preferred. - Senior living, healthcare technology, or vertical SaaS experience a plus but not required. - Strong analytical skills — comfortable building models, interpreting data, and translating analysis into actionable recommendations. - Exceptional process design instincts — you see inefficiency and immediately start designing the fix. - Clear, confident communicator who can present data and recommendations to a CCO, CFO, or board audience. - Collaborative by nature — this role succeeds through influence, not authority. - High ownership mentality — you don't wait to be asked, you identify what needs to happen and make it happen. - Ability to hold multiple workstreams simultaneously without losing precision on any of them.