We are an innovative leader in identity-centric security solutions, providing integrated, AI-enabled offerings.
Senior Growth Marketing Manager
Location
United Kingdom
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Senior Growth Marketing Manager
Entrust
• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing. • Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization. • Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels. • Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets. • Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions. • Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys. • Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases. • Lead execution of high-impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity. • Manage internal stakeholders to ensure paid media programs are strategically aligned, well-briefed, measured effectively, and optimized against business outcomes. • Define strategy to meet KPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact.
Job Requirements
- 8 + years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.
- Proven expertise in campaign strategy and multi-channel execution, with demonstrated pipeline and revenue impact.
- Deep experience in persona development, segmentation, and content mapping across the buyer journey.
- Strong understanding of paid media channels commonly used in B2B technology or cybersecurity campaigns, including Google Search, LinkedIn, TechTarget, content syndication, intent-based media, and programmatic advertising.
- Strong track record of leading and developing teams, including setting priorities, managing performance, and scaling execution.
- Advanced understanding of full-funnel demand generation, including lead lifecycle management and conversion optimization.
- Data-driven mindset with experience in analytics, reporting, and campaign optimization.
- Excellent cross-functional collaboration and stakeholder management skills, strong communication and presentation skills.
- Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot), intent data tools (Tech Target Portal, 6Sense), Analytics tools and project management tools (Asana, Workfront).
Benefits
- Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.
- Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.
- Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.
- Diversity and Inclusion: Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.
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