• Own the distribution, messaging, and storytelling for product launches and feature releases • Work cross-functionally with product to align on launch timelines and narratives • Plan and execute marketing moments across channels, including social, creative assets, influencer partnerships, and launch campaigns • Build and manage sales enablement materials, including battle cards • Own the customer newsletter and ongoing product update communications • Talk to customers and beta testers to build compelling product and customer narratives • Use launches as marketing moments to drive top-of-funnel awareness and brand visibility

• Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations. • Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations, translating insights into battlecards, executive briefs, and enablement programs that improve seller confidence and win rates. • Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation. • Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness. • Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities. • Act as a trusted advisor to GTM leaders, using data-driven insights to shape go-to-market strategy, content investments, and positioning. • Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks that inform strategy. • Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence.

• Own the production of PMM content across HackerOne's product portfolio: sales decks, solution briefs, web copy, competitive comparisons, and field enablement materials • Support messaging and positioning development by contributing research, drafts, and iteration based on feedback from senior marketers and field teams • Coordinate cross-functionally on product launches, managing your own asset workstreams, tracking timelines, and flagging blockers early • Conduct competitive and market research to keep the team current on the vulnerability management landscape and shifting buyer priorities • Partner with sales and sales engineering to understand what's resonating in the field and translate those signals into sharper content • Synthesize voice-of-customer inputs, from sales calls, partner engagements, win/loss data, and customer conversations, to sharpen positioning over time • Collaborate with content, demand generation, and design to ensure PMM narratives carry through campaigns and programs • Use AI tools to accelerate content production, market and competitive research, data synthesis, and analysis; this is an expected part of how the role operates, not an optional add-on

• Be a strategic talent advisor to Go-to-Market (GTM) and Sales hiring managers by proactively collecting, analyzing, and using external talent insights and internal data to set expectations, recommend optimal hiring approaches, and drive calibration with hiring teams. • Own end-to-end recruitment for GTM roles, using your business acumen to identify, proactively source, and hire qualified talent. • Guide hiring teams on interview best practices, helping to build structured interview plans and panels that leverage skills-informed assessments and mitigate bias. • Build and maintain trusted, collaborative relationships with GTM hiring managers, HRBPs, and other cross-function partners. • Use AI, tools, and technology to stay up-to-date on recruiting best practices, emerging sourcing techniques, interview innovations, and workplace trends. • Deliver a positive candidate journey and experience through defined processes and ensuring consistent, values-aligned communication across all interview stages. • Communicate and negotiate effectively and diplomatically across offer structures that include equity and variable (commission).